On October 13, the "Washe Trilogy", produced by Tencent Video and Tencent Weishi under Tencent Online Video, produced by Hangmei Kinetic Energy, and jointly produced by Haixi Media Group and Tiancheng Film and Television, was officially launched. From the perspective of new cultural creation, Tencent Online Video hopes to create more Chinese cultural symbols with wide influence through youthful, creative and interactive expression, and bring users Chinese stories with emotional resonance.
As a representative work of the new cultural and creative short dramas, the "Washe Trilogy" includes "The Book of Yuji", "Su Wuyao" and "Caimen Ling", directed by Wang Zhen and Zhang Bo. On the day of the start-up, Li Keyang, Liu Xiaoxiao, Li Junchen and Ai Ru, who played chen Banjue, and Liu Yongxi, who played Zhou Yao in "Su Wuyao", appeared on the scene, and the chief producers Li La, Cai Juntao, and Li Haiying attended the launching ceremony together, and the chief producer Zheng Binbiao also sent a message of blessings remotely. For the first time, the creators, cast and character modeling were exposed in front of the media, the powerful team and realistic makeup made people shine, and the novel story content triggered super high expectations.
Focus on the Song Dynasty Washe performance, showing the charm of folk culture
The newly opened "Washe Trilogy" focuses on the Washe Fence, which was opened during the Northern Song Dynasty, where a variety of folk artists gather, who radiate their own light here. The "Vasher Trilogy" is a series of competitive exploration stories that revolve around these once-popular folk art.
"Yu Ji Shu", "Su Wu Yao" and "Cai Men Ling" respectively take puppet plays, sumo wrestling, and ancient color tricks as the core points of plot promotion, aiming to promote traditional Chinese culture and highlight the charm of folk culture. With the passage of time, the public has become increasingly unfamiliar with the traditional skills in the play, which also makes dissemination and inheritance crucial. The "Washe Trilogy" shoulders the sense of responsibility and mission of cultural inheritance, and presents the history of thousands of years of memory to the audience in a new form of content, helping the inheritance of Chinese culture. Through the plot, it focuses on traditional skills, and presents positive values such as upholding justice, courage to take responsibility, and helping the needy through suspense and comedy, while striving to show users a new national style short drama full of blood competition and artistic atmosphere, it also creates a new path for the development of traditional culture.
Content production is young, and new ways of cultural and creative development are explored
At the beginning of the lanterns, the night market is bustling, and the fireworks in the world are displayed, and several pairs of protagonists open the story hidden behind the prosperity in this background. "The Book of Yuji" is a suspenseful short drama in the form of "infinite flow", telling the story of Liu Xiaoyin, a female disciple of the puppet play Chen Jiaban, who constantly repeats the day when the banshe encountered a fire, and explores the hidden plot of the fire with the musician Song Keyang. "Su Wu Yao" is a costume competition theme short drama, telling the story of Zhou Yao, a big miss who is obsessed with su dance competition, after becoming the main suspect after being involved in a bizarre case, looking for the people behind the scenes and harvesting love. "Caimen Ling" revolves around the main line of suspense, telling the story of Ling Dong and his sister Qiao Yan involved in a case related to juggling, and chasing the truth all the way under the condition of constantly involving dangers.
The short and concise length, the continuous plot development of reversal, and the compact and non-procrastinating plot rhythm are in line with the current young people's viewing habits. The youthful faces, the creative freshness, and the highly restorative period costumes can pull the audience back to that brightly lit and lively night, and experience the joy of wast's performance with the characters in the play.
Strong team support to create a sincere work of traditional cultural short dramas
The "Washe Trilogy" was produced by Hangmei Kinetic Energy, which has the best production resources in the short and medium video industry, and has created many popular boutique dramas, providing a strong production guarantee for this work. The two major groups of Hangmei Media and Tianhai Media have also broadened the resource matrix and publicity channels from multiple dimensions.
In addition to strong resource support, in terms of content production, the "Washe Trilogy" pursues refined processing. In order to be closer to historical facts and accurately and completely restore the prosperity of the Song Dynasty's Washe Hook Column, it will be co-directed by director Wang Zhen, who has participated in many works such as "Dajiang Dahe", "Goodbye That Day", "Happiness Comes Soon", and Director Zhang Bo, who has participated in the production of co-production projects such as "Transformers 4" and has rich experience in Co-production between China and foreign countries, and will be co-produced by the production team of Director Ye Weimin and the Bigfoot Screenwriting Company, and the cameraman of the film "Changjin Lake" and the non-hereditary inheritor of the puppet show will be invited. Kang Jian, a national second-level actor of the China Puppet Theatre, conducted puppet show guidance and produced it with the ingenuity of the film-level team, just to ensure better film and television effects. On the Fuhua Road, Zhou Guanyu, who has experience in art direction of many films, and Chen Mohan, the styling director, escorted the visual effects of this time, and the plastic art guidance provided by Gaia Legend is enough to see the full sincerity of this "Washe Trilogy".
Tencent Online Video adheres to the principle of "small cost, big feelings, and positive energy" and puts forward the production idea of "reducing time and improving quality" of micro-short dramas. Define high-quality micro-short dramas with innovative benchmark works, and continue to accumulate brand assets of micro-short drama theaters by creating short dramas of intangible cultural heritage projects such as the "Washe Trilogy". The "Washe Trilogy" is also an attempt to carry forward a new way of traditional Chinese culture, through the continuous exploration of innovative expression of culture, injecting new vitality and vitality into the development of traditional culture, and then creating a Chinese cultural symbol with social influence and industry value.