To say what the hottest project this year is, short videos definitely rank first!
With the popularity of short videos, a couple appeared in the public eye. They are Zheng Jianpeng and Yan Zhen.
Speaking of the names of these two people, you may not be very familiar with them, but if you talk about rent collectors and rent collectors, you must be no strangers.
Just in March, the account exceeded 30 million fans, and it is worth mentioning that it took less than a month.
As can be seen from the screenshot, the account first published its work on May 1, 2018, and it has been 2 years since then.
However, in the past 2 years, it has shared with users again and again the funny and grounded "rent collection daily life", bringing everyone infinite joy.
Many people will ask, do they really have so many houses?
In reality, the "chartered public" is actually an actor, not only is he a trainee at the same time as Chen Weiting, but also has served as a spokesperson for the street dance competition and won many awards.
Compared with the charter company, the charter wife used to be a model, and only gave up her career after becoming a mother, and her husband Zheng Jianpeng became a "rent-collecting couple" and filmed a short video.
In April 2018, under the introduction of friends, Zheng Jianpeng began to contact short videos, and released the first short video on May 1, which was familiar to the public.
In November 2018, Zheng Jianpeng and his wife successfully signed a contract with Worry-free Media, and the account fans at this time were only 1.04 million.
It is worth mentioning that the worry-free media that signed Zheng Jianpeng and his wife not only has a super big V with dozens of tens of millions of fans, but also has a high reputation in the industry.
Professional actors, models and teams have undoubtedly accelerated the development of the account. Under the incubation of the team, Zheng Jianpeng released at least 2 works a day, although tired, he never complained.
In March 2019, Zheng Jianpeng began to create the "Charter Public" series, which successfully attracted 10 million fans in less than a month.
At the same time, Zheng Jianpeng was invited to attend the official live broadcast event and successfully created 100,000 orders in the 3-hour live broadcast.
For inexperienced novices, how can you quickly attract traffic and monetize live streaming? In fact, it is not difficult, about the short video with goods, there are mainly 5 small skills, learned you can also do it! The following Teacher Jiang shared with you.
<h1 class="pgc-h-arrow-right" > the first trick, using "plot" to implant products</h1>
Plot implantation is the most common method of carrying goods, marketing products by creating plots. For example, "the first day my wife and I quarreled" and "the 27th day of not doing housework", these are good materials to bring goods.
In Teacher Jiang's view, for this kind of work with the plot as the core, because there is a plot, follow-up and change, users are willing to pay attention to and watch.
In the process of user viewing, we can insert ads with goods in the plot, because there is a plot foreshadowing, so it is often possible to achieve good marketing results.
<h1 class="pgc-h-arrow-right" > the second trick, using "scene" to implant products</h1>
In addition, we can also advertise products as props. For example, if you shoot a family work, in the process of shooting housework, then whether you want to use products such as rags and mops, this is the best time to bring goods.
<h1 class="pgc-h-arrow-right" > the third trick, using "contrast" implant products</h1>
When we watch Li Jiaqi and Wei Ya live broadcast, do they often watch it, and they will compare different products? This is actually a clever way to sell your own products through comparison.
For example, in the live broadcast, the product we bring is 100 yuan, for users who pay attention to price, we naturally drive sales through the comparison of other products and prices.
<h1 class="pgc-h-arrow-right" > the fourth trick, using "topic" implants products</h1>
When brushing short videos, we can often see that topics can be added below the work.
If you add hot topics such as "good thing recommendation" and "planting grass" at this time, you can increase the exposure of the work, and in the process of increasing exposure, as long as the video quality is high-quality, you can attract more users and finally complete the sales of the product.
<h1 class="pgc-h-arrow-right" > the fifth trick, using "reviews" to implant products</h1>
We can occasionally see that bloggers will interact with users in the comment area, and in the process of interaction, they can leave words such as "have you planted grass" and "do you like it" in the comment area to increase the final volume of the product.
It should be noted that this mode of carrying goods is suitable for "planting grass" short videos for the purpose of exposure, but with a limited budget.
Well, about the 5 skills of short video with goods, Teacher Jiang shared here, have you learned?