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"007: No Time to Die" has fully landed in Chinese theaters, and the Land Rover Defender 007 Collector's Edition is officially launched

author:Jinan Zhongsheng Shihao Jaguar Land Rover

The latest James Bond film series, 007: No Time to Die, will be fully available in Chinese theaters from 29 October, with a star cast of Land Rover Defender, Range Rover Sport SVR, first-generation Range Rover Range Rover, Land Rover Series III and Jaguar XF

Land Rover Defender 007 Collector's Edition, custom-built at land Rover SV Centre, is officially available at a retail price of RMB 1,700,007

From now on, Jaguar Land Rover will be released in more than 100 cities across the country to carry out landmark touring exhibitions, and will hold a 007 theme concert with the Shanghai Symphony Orchestra in November

(Beijing, October 22, 2021) – The 25th James Bond film series, 007: No Time to Die, will be fully available in Chinese theaters from October 29, with a star cast of Land Rover Defender, Range Rover Sport SVR, 1st Generation Range Rover, Land Rover Series III and Jaguar XF. Legend returns with a sneak peek. On the occasion of the film's on-demand screening, Jaguar Land Rover held a grand movie night in Beijing today. The thrilling chase of Land Rover Defender is one of the core highlights of the film, and the Land Rover Defender 007 Collector's Edition specially created by the Land Rover Defender to commemorate the Guardian's performance is also officially available, with an official retail price of 1,700,007 yuan.

"007: No Time to Die" has fully landed in Chinese theaters, and the Land Rover Defender 007 Collector's Edition is officially launched

Land Rover Defender starred in "007: No Time to Die"

Compose British classics and recreate charismatic legends

Based on the same cultural background deeply rooted in the UK, Jaguar Land Rover has maintained a long-term relationship with the James Bond film series and its own production company, EON Productions. Jaguar and Land Rover classics have appeared frequently in the series since 1983 when the Range Rover Convertible debuted in 007: Octopus, and the most recent collaboration was in 2015, when range Rover Sport appeared in the chase scene of 007: Ghost Party. For this "007: No Time to Die", Jaguar Land Rover has given unprecedented support.

"The cooperation between the two sides is one of the best examples of the combination of classic British brands." Mr Richard Shore, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales & Service, said, "Jaguar, Land Rover and Bond have a lot in common: a stylish, powerful, sophisticated and elegant appearance with advanced technology. Importantly, both sides are keeping pace with the times while upholding their own glorious cultural traditions. ”

"007: No Time to Die" has fully landed in Chinese theaters, and the Land Rover Defender 007 Collector's Edition is officially launched

Mr. Richard Shore, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization

The all-new Land Rover Defender made its stunning screen debut in 007: No Time to Die. In the rugged terrain of the Norwegian wilderness, the new Land Rover Defender wades through mountains and waters, staged a high-speed chase, and demonstrates amazing off-road and safety performance. In addition, Bond also encountered strong opponents in the chase battle , two Range Rover Sport SVRs. The Range Rover Sport SVR accelerates from 0-100km/h in 4.5 seconds and reaches a top speed of 283km/h, making it one of the fastest Land Rover models ever built. Jaguar XF took on a thrilling chase in Matera, Italy. Every shot in the film is shot on location, bringing out the vehicle's performance to the fullest.

Show off powerful performance and interpret the essence of the family

The Land Rover Defender 007 Collector's Edition is based on the new Land Rover Defender 110 V8 model, also equipped with a 5.0-litre V8 supercharged engine, with a maximum output of 525 hp and a maximum torque of 625 Nm, and with an exclusively optimised 8-speed automatic transmission, the acceleration time of 0-100 km/h is only 5.4 seconds, the maximum speed can reach 240 km/h, and the power parameters are one of the strongest models in the history of the Land Rover Defender family.

As Laureline Cochet, Executive Vice President of Marketing, United Marketing Sales & Services, puts it: "The Land Rover Defender 007 Collector's Edition is a true dream car built by the Land Rover SV Centre. Like Bond, fearless adventurism and British gentlemanly demeanor are the brand traits that Land Rover has been presenting for 73 years. ”

"007: No Time to Die" has fully landed in Chinese theaters, and the Land Rover Defender 007 Collector's Edition is officially launched

Ms. Laureline Cochet, Executive Vice President of Marketing, Sales and Service Agency, United Marketing Agency

In terms of appearance, the mysterious and understated Defender 007 Collector's Edition features an extended black look kit with 22-inch bright black alloy wheels, the iconic Shadow Blue front brake caliper and the exclusive Defender 007 tail badge. Tailor-made designs are also applied to the functional interiors, including the "Defender 007" illuminated welcome pedal and the custom InControl OS 2.0 infotainment system opening animation, all of which highlight the long-term collaboration between Land Rover and the James Bond film series. At night, users can also enjoy the unique "007" welcome illumination pattern.

"007: No Time to Die" has fully landed in Chinese theaters, and the Land Rover Defender 007 Collector's Edition is officially launched

Land Rover Defender 007 Collector's Edition exterior

"007: No Time to Die" has fully landed in Chinese theaters, and the Land Rover Defender 007 Collector's Edition is officially launched

Interior of the Land Rover Defender 007 Collector's Edition

The Guardian 007 Collector's Edition is limited to 300 units worldwide, and the interior uses the laser engraving technology "One of 300" number and the exclusive SV Bespoke logo, highlighting that each Guardian 007 Collector's Edition is created by a dedicated custom team at the Land Rover SV Centre in the UK.

"007: No Time to Die" has fully landed in Chinese theaters, and the Land Rover Defender 007 Collector's Edition is officially launched

Jaguar Land Rover high-level group photo

From left to right:

Mr. Ma Zhenshan, Executive Vice President of Chery Jaguar Land Rover Automobile Co., Ltd. and Executive Vice President of United Marketing Sales and Service Organization

Mr. Richard Shore, President of United Marketing Sales and Service Organization

Ms. Yan Wang, Executive Vice President of Public Relations and Corporate Communications, Jaguar Land Rover China

"007: No Time to Die" is directed by Kerry Fuyong and co-starred daniel Craig, Rami Marek, Leia Saidu and other movie stars. The film tells the story of a reclusive Bond living a quiet life in Jamaica until his old CIA friend Felix Wright comes to him for help and tries to rescue a kidnapped scientist, thus embarking on a journey of agents beyond imagination. This is Daniel Craig's fifth and final role as James Bond.

In order to allow consumers to experience the common spirit of adventure and British culture between Land Rover and Bond at close range, jaguar Land Rover will conduct landmark roadshows in more than 100 cities across the country with theater screenings from now on. In November, Jaguar Land Rover will perform with the Shanghai Symphony Orchestra for a 007 themed concert. For more shocking content and highlights about "007: No Time to Die", please visit the movies in major theaters, or follow Jaguar Land Rover's official Weibo and WeChat.