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South Korea's cutting-edge beauty brand "Mi Yang" officially entered the Chinese market

author:Finance Business Finance

Recently, South Korea's cutting-edge beauty brand Miziis announced its entry into the Chinese market, and the brand Chinese name was officially determined as "Mi Yang". According to the agreement, Fengxin Trading Group will become the exclusive agent operator of the Mi Yang brand in Chinese mainland.

Founded in 2015, the brand founder is Mr. Min Shengqing, and currently has independent product research and development centers in South Korea and Japan, and the product line covers serums, creams, eye creams, cleansers, moisturizers, shampoos and other women's beauty personal care series.

Mi Yang is derived from the Joseon Dynasty's collection of secret recipes for the preparation of the court beauty" "Min Jang's Beauty Collection", after researchers continue to study the essence and supplemented by modern technology gradually improved, in order to inherit the ancient artisan, extract scarce and valuable herbal medicines, combined with modern skin care technology, concentrate and refine the natural essence of Materia Medica, refine the core ingredients to nourish, regulate imbalanced skin, safe, gentle and effective, more suitable for asian women's skin type.

Mi Yang awakens the natural beauty of the skin

In 2015, the first product of the Mi Yang brand, Mi Yang Whitening Freckle Cream, was officially launched on the Korean market. Mi Yang Whitening Spot Cream is the use of precious natural plant essences, the use of Korean court concocted herbal raw materials synergistic synergy, making the whitening freckle extract more gentle and skin-friendly, more easily absorbed, is the combination and sublimation of the traditional Oriental court beauty ancient formula and modern technology. Compared with similar quality products, it also has a very high cost performance, and has achieved a lot of attention and recognition in the fashion women's circle of 25-40 years old in South Korea as soon as it was listed.

In the following years, MiYan's product line expanded rapidly. In just a few years, Mi Yang has launched whitening anti-spot mask, hyaluronic acid ampoule essence water, supple lubricating essence eye cream, clear amino acid cleanser, squalane high moisturizing lotion, amino acid anti-mite shampoo and other products, and successfully entered the Markets of Japan, Thailand and other markets, becoming one of the important choices of female skin care brands.

Over the years, Mi Yang has continuously explored the mystery of "restoring the natural beauty of the skin", based on the secret recipe of the ancient Korean royal family, using a unique concoction method to extract plant essences, after years of in-depth research and supplemented by modern cutting-edge medical technology for improvement, unremittingly perfect and develop a full range of skin care, maintenance products, focusing on bringing natural and gentle skin care solutions to oriental women. It is with this initial intention and development momentum that Mitazis has demonstrated its strength and competitiveness in the Korean skin care market and even the Asian skin care market.

In the flow of time, Mi Yang is never afraid and strives for excellence, aiming to bring full and hydrated protection to the skin and awaken the immaculate natural beauty of women.

About Fengxin

Fengxin Group is a modern comprehensive group company, headquartered in Fuzhou High-tech Zone, Fujian Province, the business involves foreign trade, e-commerce, construction, landscape and other industries, the business scope covers China, South Korea, Japan and other countries and regions.

Fengxin Group adheres to the corporate values of "integrity, quality and sharing", and is committed to tapping the best-selling, safe and cost-effective high-quality daily chemical product resources around the world, improving the quality of life of Chinese consumers through better products and services, and making people's lives better. In 2021, adhering to the purpose of promoting the development of China's beauty and personal care cause and bringing a happy and beautiful youthful appearance to Chinese women, Fengxin reached a cooperation with Korean beauty brand Miziis and obtained the exclusive agency right of Miyan series products in Chinese mainland.