Yiyun Liu Amber became the brand ambassador of Stella McCartney Shared 3's new collection

Youth wanton

Psychedelic reality

We define the world and at the same time interpret ourselves

Each has his own opinions and is like-minded

How would you deconstruct?

On October 15, 2021 (Shanghai), all-round musician Liu Yiyun Amber Liu officially announced that he has become the brand ambassador of the new series of British high-end lifestyle brand Stella McCartney Stella Shared 3, and interprets the new British style with the brand. Passion, personality, self, forge ahead, constantly challenging Amber coincides with the brand concept of transmitting casual "self" and passion "sharing". Brand founder Stella McCartney said: "Amber has a very self-contained and uninhibited fashion attitude and philosophy of life, and the design of The Shared 3 is created for people with unique personalities, inspiring the young generation to wander between psychedelic and reality but also interrogating the power of the world."

Liu Yiyun Amber officially debuted in 2009; in 2015, he released his debut solo album and received widespread attention, and the recent release of a new single "PARADISE" also received unanimous praise from the public. In the expression of the younger generation, Amber Liu joined hands with Stella McCartney's ingenious concept of "Y is for Youth" in the A-Z manifesto, fully demonstrating the concept of cross-border cooperation and shared community conveyed by the Shared series, and perfectly playing the role of the brand's tonal "showman". Amber's cooperation with the brand will involve a full range of marketing promotion and promotion, advertising image blockbusters, videos will be released in the near future, and the release party will be grandly unveiled in Shanghai on October 20.

In recent years, Amber Liu's breakthrough performance in the field of fashion and business has been obvious to all and the momentum is strong. In addition to being invited to shoot well-known magazines and many fashion week activities, it also maintains a good cooperative relationship with internationally renowned high-end luxury brands, and interprets the spirit of brand characteristics with its own confident and free image strength. As a brand ambassador, Amber and the British high-end lifestyle brand performed a new series, once again proving its undoubted fashion influence and strong commercial value, this event officially opened the prelude to the long-term cooperation between Liu Yiyun Amber Liu and Stella McCartney. In the future, they will continue to challenge their own limits and redefine the modern personality, unique and stylish life style from a long-term perspective. What surprises will be cooperated in the future, which is worth looking forward to.

Freeze-frame psychedelic colors, rhythm in music and light and shadow, free shuttle between fantasy and reality, in the autumn and winter of 2021, Liu Yiyun Amber Liu will break through the self-restraint with Stella McCartney, interpret sincerity in self, fearless and dare to break through the understanding of life, decode a more dazzling attitude to life!