What does a lavish marriage proposal look like? Fast fashion brand prince, the second generation of the Kamani family to package the opera house, wearing 1 million watches, offering 2 million diamond rings, 10,000 roses, think of it is romantic, whether it is the male or female protagonist, I am willing ...
<h1 class="pgc-h-arrow-right" data-track="1" > the theater is only for marriage proposals</h1>
On August 25, at the Monte Carlo Opera in Monaco, a personable man fell on one knee and proposed to his beloved girlfriend.
In the ring box on his hand was a diamond ring worth $2 million (13 million yuan). The theater stage is surrounded by a sea of 10,000 roses, and countless candles are shining.
As the camera crosses, 25 musicians play the theme song of "Beauty and the Beast", and another story of the prince and Cinderella is born.
The male protagonist of the story is 33-year-old Umar Camani, a billionaire, the prince of the British fast fashion empire, and the female protagonist is 27-year-old Monaco model Nada Adler.
To tell the truth, this kind of marriage proposal has no technical content, just a word "Howe", but everyone is envious of good expectations, isn't it?
Umar wore a $5,900 expensive suit when she proposed, and Nada wore a tight white dress worth $2,500, a happy woman.
The dress was beautiful and the people were beautiful, but the focus was on the ring on the heroine's hand— a 21-carat diamond flown in by Richard Nektalov, a famous Jeweler in New York.
At the same time as the two showed off the diamond ring, they lit up their watches by the way, in fact, there was nothing, nothing more than a $1 million Patek Philippe.
<h1 class="pgc-h-arrow-right" data-track="9" > super rich second generation</h1>
Nada Adler's looks are very Monaco, with big wavy curls, a proud figure and a charming pout that are her three killer skills. She took her first group of model photos at the age of 13, and after becoming an influencer, hundreds of fashion and beauty brands collaborated with her.
Umar Camani's wealth depends on the buying and buying of post-95s and post-00s, and his earliest label was playboy, who only cared about parties and bubble girls, and played boxing when he had nothing to do. Like the rich princes of the Middle East, they lived a life of luxury.
Look at the photos he posted on social media, all of them are overseas trips, supercars, luxury yachts.
Probably today, he is basking in the sun with beautiful women in the infinity pool of an Italian luxury hotel, and the room rate is 27,000 yuan per night.
Tomorrow, he will sail a yacht along the Amalfi Coast.
The day after tomorrow, he reappeared in front of his mansion in Beverly Hills, USA, to show off his $360,000 Rolls-Royce Dawn.
Of course, he prefers the $410,000 Lamborghini Aventador two-door two-seater supercar, which is even cooler to drive.
If he wants to run a rough mountain road one day, he has two Humvees and a $120,000 custom Mercedes G-Class buggy.
He wears a pair of $620 Gucci slippers on his feet and a golden Rolex for lunch at a celebrity restaurant in Malibu, California.
He hooked up with rapper Bragging Daddy at the Grammy Awards and hugged Kim Kardashian's sister Kelly Jenner at the festival.
Of course, like us, he used a large-screen phone with a $1,000 Louis Vuitton case on the back.
In 2019, a well-known fashion magazine listed Umar Camani as one of the most famous single kings, ranking eighth, on par with the British aristocrat Duke of Roxburgh and the famous singer Harry Stiles.
Whose money didn't come from the South China Sea tide, and why did 33-year-old Umar Camani have so much money?
Umar Camani was born in 1988 in Manchester, England, with two younger brothers. Umar's own fortune is simple and rough, he made a fortune by selling cheap clothes to his little brothers and sisters after 95 and post-zero.
He himself is a model of the rich second generation of entrepreneurship, and the family is also a legend in the UK.
Over the decades, a humble immigrant family, from a market stall in Manchester, England, to a multibillion-dollar fashion empire began with his grandfather's generation.
The rise of the Camani family is one of Britain's greatest "self-made" stories. In the extremely fierce fashion brand war, become the giant of fast fashion.
<h1 class="pgc-h-arrow-right" data-track="22" > the first generation: from extreme poverty to wealth</h1>
His grandfather, Abdullah Kamani, was from the Indian state of Gujarat and attended school with Mahatma Gandhi, the father of the Indian nation. Because India was very poor, they moved to Kenya, Africa, after starting a family, and many Indian families used the protection of the British Commonwealth to do business in Kenya.
Abdullah's family was doing well, and his wife bore him four children, including the father of the original male protagonist, Mahmoud Kamani, who was born in 1964.
By 1968, Kenya had established a republic, the world had changed, and Abdullah was forced to flee to England, where he moved with his wife and four children to Manchester in northwest England.
The kenyan home is gone, the family is back to square one, at first Abdullah rented a market stall in Manchester, selling handbags to support his family, he is very good at business, the popularity is very good, and soon mingled with the locals.
Soon after, he started the family textile business, supplying fabrics to two well-known British clothing companies.
Mahmoud followed his father in business since he was a child, and when he grew up, he became the main force of the family, in order to reduce costs, he thought of relatives in India, so he opened up relations through the villagers, and purchased cheap fabrics from India to Britain.
After 2000, Mahmoud had helped his father achieve £50 million in annual sales of the family business!
But this is just the beginning. Mahmoud, a savvy Indo-British businessman, discovered and seized the enormous opportunities presented by the development of the Internet.
<h1 class="pgc-h-arrow-right" data-track="28" > second generation: from rich to rich</h1>
In 2006, he founded an online retail site, Boohoo, to launch his brand's fashion at the lowest prices. When it started, there was only one warehouse in Manchester, a female partner, and three employees.
Mahmoud can drill camps, has the advantage, has been engaged in clothing for so many years, he understands that people, especially women, like to chase new.
He asked designers to take to social media and celebrity sites to see what new models the stars were wearing — kim kardashian, Ariane Grande, Rihanna, the traffic superstars — and then within two weeks, cheap replicas of the clothes would appear on his website.
Seeing this scene, is there a feeling of déjà vu...
Mahmoud, 57, has played the internet around, and he began to find internet celebrities and traffic stars to cooperate with him very early on to sell goods live.
The company signed hundreds of bloggers and Internet celebrities, wore his brand, and appeared on social platforms where young people gathered to guide consumption.
You know, many bloggers come from small towns, there is no source of income, some girls in order to get a few tops, a lunch, they wear his clothes online live to sell goods.
The point is that his family's things are too cheap to sell, tight dresses 3 pounds (26 yuan), shoes 4 pounds (35 yuan), the style is still the same as the current stars wear, which girl is not impressed?
Boohoo doesn't have a physical store, and people over the age of 30 are basically unaware of the brand, but teenagers and young people under the age of 30 around the world flock to it.
The extraordinary ability to replicate celebrity fashion trends in just a few days has made Mahmoud one of Britain's decades of successful business stories.
Mahmoud single-handedly built a cheap fashion clothing online store into a $4.6 billion pop brand.
The whole family enters a state of luxury, and the younger generation in the family shows off their lifestyle online, which has become a kind of propaganda and makes young consumers even more obsessed.
In 2006, Mahmoud began training his son Umar, who had just started his freshman year as a manager in the family business and gained experience.
Umar, who is in his 20s, is the eldest son of the family, the heir of hundreds of millions of family property, the inexhaustible pocket money, the proper playboy. When he first graduated from college, he lived a life of spending time and drinking, singing and dancing every day, watching beautiful women until his legs were weak.
But where there is a Father, there must be a Son. At the age of 24, one day he suddenly woke up and no longer wanted to lie on the wealth created by his grandfather and father and enjoy his success.
He was determined to take off the label of the rich second generation and start his own business.
<h1 class="pgc-h-arrow-right" data-track="40" > the third generation: from the rich to the top</h1>
In 2012, at the age of 24, Umar called his younger brother Adam and co-founded The Pretty Little Thing, which translates to "pretty little things." The scope of the business was similar to the company started by my father, but it was more popular.
Umar's business philosophy is simple – girls don't wear the same dress twice. They want to change into a new dress every week, and the clothes on the Umar website are new and inexpensive, and small-town girls can afford it.
The girls in their teens and 20s who don't have much money and want to wear popular styles are crazy. And these young people, aged 16 to 24, are the main consumers of Umar.
He also knows the ability of traffic stars to carry goods, and he understands the spread of social media among young boys and girls.
He offered a six-figure price for reality TV star Kelly Jenner, wearing a £15 (133 yuan) orange dress, to appear in front of hundreds of millions of fans.
Then it exploded, other clothes were sold out of stock, sales suddenly increased by 10 times, Umar counted the money to the soft, that is all cash flow!
Soon he bought a seven-bedroom mansion in the Hollywood Hills. Now his company is worth more than $2 billion.
In his early 30s, with a billionaire net worth and a career still on the rise, Umar thought it was time to find a hostess. He was born tall and mighty, a table of talents, if the last marriage show, the lights will be shot out.
While people were speculating about who the lucky girl was, in February 2020, Umar Camani and his girlfriend Nada Adler made a public affair.
In March 2020, the young couple made their public debut, and they participated in the fashion show during Paris Fashion Week.
The two often show affection, as if they travel overseas every day, fans are envious and jealous, in order to retaliate, they can only pay for it on the website fiercely.
What kind of clothes does Umar sell? In 2019, at a party, he took a photo with the band girls at the launch of the "Cute Little Things" series, and 4 girls wore his brand, cheap and dazzling.
More than 30 years ago, Umar's grandfather Abdullah bought the family's first Rolls-Royce, which Umar's father, Mahmoud, also loved, driving a £350,000 Rolls-Royce Phantom.
The third generation of the family, Umar, has a luxury team, including Lamborghini and Humvee.
Umar's mother, 51-year-old Elsa, is a family woman who doesn't worry about business and likes to buy and buy.
Of course, she doesn't shop on her own Boohoo website, she snaps up Louis Vuitton, Gucci and Fendi on Hollywood Boulevard.
Like her mother-in-law-to-be, Umar's fiancée, Nada Adler, doesn't buy clothes on the "cute little things" website, and she is a regular visitor to major luxury goods in Europe.
This poor family originally from India, relying on these cheap and fashionable clothes, made the girl without money realize the dream of a princess, and she became a "top rich man created by poor people".
Isn't that how the world works?
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