With the Approaching Spring Festival of the Year of the Ox, 13 shopping malls in CapitaLand North China have successively changed into Spring Festival decorations with full flavor of the Year, and have appeared in 6 major cities in Beijing, Tianjin, Qingdao, Harbin, Dalian and Hohhot, officially kicking off the prelude to the 2021 Spring Festival. This year, with the theme of "Bullish Rushing", the traditional nostalgic folk market, the trendy interactive punch card device, the warm and cute pet experience hall... A variety of exciting theme activities take turns to add endless fun to the New Year of the Ox.
"LOOK" in the Year of the Ox, 13 shopping malls in CapitaLand North China have all changed into new costumes for the Year of the Ox - the modern style of retro national tide, full of characteristic elements of the Year of the Ox, creating a festive and auspicious lively atmosphere. The "purple crystal ball" that integrates appearance and interaction, the purple wish box for good luck in the New Year, the purple sales car full of goods... CapitaMall Wangjing uses purple dream scenes to create a new venue for leisure, entertainment, interaction and punching, and strives to let consumers experience the wonder and fun of changing scenery.
CapitaMall Wangjing creates a purple dream world
CapitaMall Academy combines cyberpunk and Tang Dynasty styles to allow future technology and traditional culture to collide, presenting a unique New Year aesthetic. At the same time, together with brands such as Big Dragon Cat, Haidilao, CGV, and Jiumu Miscellaneous Goods Society, new year stalls were arranged in the area, bringing out a lively and festive atmosphere and reproducing the unique experience of visiting the market during the Spring Festival. In the heart of CapitaMall Xindu, the blessing that carries the beautiful meaning of the photo punch point - "Plus Cow Pumping Station" continuously outputs happy energy, cheers for you who have worked hard for a year, and prays for the good luck of the Year of the Ox.
CapitaMall Academy recreates the traditional experience of visiting the market
In order to bring a different "YOUNG" holiday feeling to young and enthusiastic consumers, CapitaMaller Plaza Noh and Muller broke through the traditional New Year theme decoration and specially set up Online celebrity shooting points, experience points and vibrato special areas, which are young and fashionable and vibrant. At the same time, a number of interesting interactive games have been launched, which perfectly integrate social attributes with installation scenes, so that the "ancient" Spring Festival grafts the elements of the times and is more interesting and chatty.
Ked Plaza Noe and Muller held a "Dream New Year" tide play
Every year's New Year's flavor, the celebration of retiring the old and welcoming the new, is becoming more and more intense from the purchase of New Year goods. From now on, the shopping malls in CapitaLand North China will link up with CapitaLand Star Mall to open the "Year of the Ox" New Year Goods Festival online and offline, enjoying the taste of the hometown anytime, anywhere.
Integrating folk culture into Spring Festival events is a long-standing tradition at CapitaLand. After the 8th Festival, a number of shopping malls in CapitaLand North China began to hold creative experience activities full of New Year ceremonies, integrating the traditional meaning of "wealth", "blessing" and "good luck" into the current fashion, creating a new year event that is both lively and rich in cultural connotations.
CapitaLand North's "Bull Rush" Spring Festival series will last until 26 February (the 15th day of the first month).