Every morning, what wakes us up may not be an alarm clock, but a heart that goes to the ant forest to steal energy.
One of the few things that may be a little lucky every day is that another tree was planted in a distant place, and the earth was protected a little bit, and a big step towards environmental protection.
The emergence of ant forests has allowed many powerless people to participate in tree planting, and indeed some people have changed their lifestyles.
Today, the Ant Forest is five years old.
01
Animal version of energy saving and environmental protection, "meng" force launch
Video loading...
Everyone who planted a tree in the ant forest wondered if a tree would really grow on the land there.
Therefore, Ant Forest has launched a video of tree planters, showing the local vegetation situation on the ground.
This time, Alipay used animal endorsements to send a green invitation.
The rhino bird basks comfortably in the sun on the rhinoceros' body, swaying forward with the rhino's footsteps, the voiceover is the broadcast of the subway, and the scene of the rhino pacing leisurely and the human riding the subway achieves a wonderful echo.
The entire short film is composed of animal behavior and voiceovers of human scenes, and the cute animals call on everyone to join the low-carbon and energy-saving lifestyle.
The picture of the mother bird delivering food to the mouth of the bird child calls on everyone to order less disposable tableware.
Kangaroo mothers bring their own bags to pack wallabies, advocating that everyone bring their own environmental protection bags for shopping, reduce the use of disposable plastic bags, and reduce the harm caused by plastic bags to the earth.
The orangutan looks left and right in front of the camera, the expression is ignorant and cute, and the theme linked to the end is "electronic payment", combined with the previous picture, it looks very expressive and imageful.
Penguins line up at stations, just like people lining up in stations waiting to brush their ID cards to cross the gate.
Buying tickets online and brushing your ID card to enter the station may seem like a small act, but it is also an important part of "paperlessness".
In the summer heat, everywhere is hot and dry, air conditioning has become a necessity of life, but the energy consumed by using air conditioning is also a burden for the earth.
The air conditioner uses an energy-saving mode, which is energy-saving for nature and also for healthy living.
Crabs feed with pincers, elephants drink water with their noses, and animals have evolved to achieve unique ways of eating. This also echoes the promotion of less disposable chopsticks and disposable straws.
What does greening mean? What will it bring to adhere to an energy-saving and low-carbon lifestyle?
"I'm changing, so is the earth", this copywriting is a good explanation of why Ant Forest advocates a low-carbon and energy-saving lifestyle.
Healthy travel and healthy life accumulate not only the green energy in the ant forest, but also a better earth.
This short film of Ant Forest makes animals appear on camera, showing their image of living and working in peace and contentment, and also reminds people that human efforts will be exchanged for animal happiness.
02
Human version of green life, to achieve deep resonance
This is also composed of a series of short films, a serious and sand sculpture style, showing the green environmental protection behavior that people can do in their daily lives.
For example, before it was finished, it was asked to recycle the reverse of the express box.
For example, when tutoring homework, when asked how long it takes to pay for living expenses, the son suddenly told his father that it only takes two minutes to pay online.
This series of short films, the focus is also to tell the public, it seems that green and energy-saving life is a very tall slogan, but when it comes to life, it is only a show of hands.
With a little more effort in life, it is possible to change the planet. This vision is what everyone who practices a green lifestyle expects.
03
Forest personality testing for social interaction
Continuing the "cute" style, Alipay also launched a mini-game of forest personality testing.
Each forest personality is represented by a corresponding animal.
Similar to doing a constellation test, everyone who sees the test results will have a feeling of honey juice that is "accurate and inaccurate".
04
Green life starts with you and me
This year's Ant Forest is five years old.
A five-year-old brand, really young. But Ant Forest has a traditional, old-school integrity.
Whether it is planting trees or other public welfare activities, ant forests are always like the guardians who vow to be the guardians of the earth.
It is working with everyone to start from the little changes in life to the planting of a tree, realizing the positive cycle of green life.
Ant Forest's brand vision is romantic and moving, and the lifestyle advocated is not a high threshold, it advocates that everyone participates, everyone is a little more environmentally friendly, and the earth is a little greener.