The heat of the European Championship and the Olympic Games has not yet faded, and the new season of Europe's five major leagues has begun. Coming to this weekend, the Bundesliga will not only return again, but also land on a number of different broadcasting platforms in China, bringing more and better viewing experiences to Chinese fans.
As we all know, as one of the five major leagues, the Bundesliga, with its unique style of healthy operation, fan supremacy and advocating attack, has gradually established a supreme status and sufficient reputation in world football, and has won countless loyal fans around the world. It is just that many domestic fans may not know that since the birth of the Bundesliga, it has had an indissoluble relationship with China in the east, and has written a wonderful and moving football story for decades.
[Schlapner, a pioneer in Sino-German football ties]
Unlike the top football leagues in England, Spain and other countries, which can be traced back to a century ago, due to history and other reasons, the Bundesliga was not really put into practice until the 60s last season. In July 1962, the German (West German) Football Association approved the proposal to form a top division at its annual congress in Dortmund, and the Bundesliga was officially born in the 1963–64 season. However, due to the stipulation that only one team in a city can participate in the first tournament, bayern, which is familiar to the outside world, did not become the first team to participate in the Bundesliga first year.
However, thanks to that history-changing slap, Bayern quickly became the hegemon of German football under the leadership of legendary generations such as Beckenbauer, Gad Müller and Meyer. In the 1970s, with Bayern winning the Champions League three times in a row and Germany (West Germany) winning consecutive European Championships and World Cups, the storm of German football began to sweep the world. For example, in the famous manga "Soccer Boy", the author Yoichi Takahashi pays tribute to the "Emperor of Football" through the scene of the bandage on the shoulder of the large empty wing, and the German player Schneider in the comic is based on the legendary star Rummenigge.
It was during this era that the Bundesliga became the first European top league to embrace Asia. Among them, Bayern and other giants have carried out Asian tours, covering Singapore, Hong Kong and other places. At the same time, a group of outstanding Asian players have stepped onto the Bundesliga as "pioneers". First, Japan international Yasuhiko Okuter joined Cologne in 1977, becoming the first Japanese player to play in Europe and participate in the Champions League; a year later, South Korean international VanGen also came to Germany, playing for Darmstadt, Eintracht Frankfurt and Bayer Leverkusen, becoming the most scoring foreign player in the Bundesliga.
Just in June 1984, a German coach led the team to China and won the "Great Wall Cup" - this manager is Klaus Schlapner, who is familiar to Chinese fans! This experience has undoubtedly narrowed the distance between Schlapner and Chinese football. In 1985, Schlapner invited two coaches, Lee Ying-fa and Kim Chi-yang, to train for three months at the German club Mannheim, thus "getting involved" in Chinese football; two years later, he brought the 28-year-old Chinese player Gu Guangming to his Bundesliga club Damstart.
Gu Guangming, who plays as a winger, is extremely fast and skilled, and has retired after suffering serious injuries at home, but he does not want to come to Germany to study and be discovered by Schlapner while playing in amateur teams. After joining Darmstadt, Gu scored in his first Bundesliga win over Saarbrücken. Unfortunately, in the final game of the season, Damstadt, who fell on the penalty spot, did not have the opportunity to upgrade, which made Gu Guangming regretfully miss the Bundesliga and became Schlapner's biggest guilt for Gu Guangming.
After five years at Darmstadt, Koo chose to retire in 1992. Also this year, under the recommendation of Gu Guangming and the sponsorship of German companies, Schlapner became the first foreign coach of the Chinese team since the reform and opening up. Schlapner has since led China to third place in the Asian Cup, but left after unsuccessfully impacting the 1994 World Cup ticket. Only as "the first person in the European football world to look up at China", Schlapner did not say goodbye to China, and later made positive contributions to Chinese football in terms of Chinese players staying abroad and youth player training.
["Chinese Yang", knocking on the door of German football]
After the 1994 World Cup, with the improvement of broadcast technology and the birth of CCTV sports channels, Bundesliga live broadcast officially entered the lives of Chinese fans in the 1995-96 season, and many classic events came to thousands of households through TV signals. This season, Dortmund pushed Bayern to win the league title, although Bayern won the trophy in the second season, but the "Ruhr brothers" Dort and Schalke won the Champions League and europa League respectively; and then to the third season of CCTV broadcast bundesliga, Chinese fans were fortunate to witness the "Kaiserslautern miracle".
I wonder if there are any old fans who remember the slogan "Exciting weekend nights, exciting Bundesliga"? At this time, not only Bayern, Dortmund, Stuttgart, Schalke and other clubs began to enter the field of vision of Chinese fans, the CCTV Bundesliga commentary trio - Huang Jianxiang, Li Weimiao and Yu Dachuan, were also deeply appreciated and loved by domestic fans, and even became the best memories of a generation of fans, thus cultivating the first batch of Bundesliga fans and even German fans in China.
It seems that the "trio" has different ages and styles, but in the explanation, the division of labor is reasonable and the cooperation is tacit. Among them, Huang Jianxiang's interpretation level is obvious to all, and the tactical explanation of former international Li Weimiao is extremely standard, and it can always be analyzed accurately at key moments. As for the era when telephone calls were not yet popular, Yu Dachuan, a reporter from China Sports News, was an important source of familiarity with the Bundesliga for countless Chinese fans, and I still remember Teacher Yu whispering in the game, "I looked at the news on the Internet last night, And Heathfield will become Bayern manager next season." ”
It was the era when other matches had to be broadcast through the bottom subtitles in the tv broadcast, and the fans in the stands even wore headphones to listen to the radio commentary, but they didn't want a Chinese player to suddenly turn out in the Bundesliga! On August 14, 1998, in the first round of the 1998-99 Bundesliga, Chinese player Yang Chen made his debut in Frankfurt's away match against Duisburg, making the chinese player appear for the first time in the history of Europe's five major leagues, and then in the third round of Frankfurt's 1-1 draw with Borussia Moncheng, Yang Chen scored the debut goal of a Chinese player in the five major leagues in the 69th minute.
Due to the limited performance in the domestic arena, when Yang Chen was loaned to Eintracht Frankfurt for 70,000 marks under schlapner's introduction, the outside world could not imagine that the Chinese striker had actually written a glorious history in the Bundesliga. In the final round of the first season, Frankfurt, which can only be relegated with a big victory, used Yang Chen's small angle to break the counter-attack horn and then complete the relegation miracle. This season, Yang Chen won the team's top scorer with 8 goals, and left a good performance of 16 Bundesliga goals and 8 Bundesliga goals in his 5 seasons of staying in Foreign Countries.
With "Chinese Yang" knocking on the door of German football, Chinese players once ushered in the highlight moment of Germany. Among them, Xie Hui, who plays for Aachen, has scored 14 goals in the Bundesliga single season, and Zhou Ning and Li Bing have also had Bundesliga experience. More proud of this is Shao Jiayi, since the beginning of 2003 to follow the trajectory of "brother" Yang Chen to the German arena, in 9 years to play in Munich 1860, Cottbus, Duisburg and other teams, not only left a wonderful goal, but also was officially selected by the Bundesliga into the first batch of Bundesliga legendary star Hall of Fame, praised "Shao Jiayi is the most successful Chinese player to play in Germany"!
【The times are changing, the Bundesliga and Chinese fans are getting closer and closer】
From Anderson's last-second free-kick in the penalty area to win back the salad plate for Bayern, to the new Allianz Stadium that amazed countless spectators; from Magat's substitution of goalkeepers to humiliate the old owner, to Klopp's Dort Youth Army to regain glory; from Lewandowski's "95 Supreme" shocking football, to assistant coach Frick miraculously led Bayern to win six crowns... Entering the new millennium, the Bundesliga continues to show its excitement and record history, which in turn attracts a new group of Bundesliga fans.
During this period, Japanese and Korean players gradually became the protagonists of the Bundesliga, and Arthur Junmin, Zhang Xizhe and Zhang Yuning proved that Chinese players are also eager to continue the successful pace of their predecessors in this arena. At the same time, in the field of broadcasting, the former "trio" has long faded, and Duan Xuan and Tao Wei have become successors. In the 2009-10 Champions League knockout match bayern away to Manchester United, Tao's "I think I still support Bayern Munich" when Bayern fell behind, just like "Robery" has since completed the best corner kick in history with the goal, which has become a classic in history.
While enjoying the exciting Bundesliga matches on live television, Chinese fans are also getting the opportunity to watch their beloved teams on their doorstep. For example, Bayern officially launched its trip to China in the summer of 2012 and has since come to China many times to play. For example, Dortmund, Wolfsburg, Frankfurt, Schalke and other teams have also stepped onto the Chinese arena, especially the "people-friendly" and serious attitude have left a deep impression on the Chinese fans who are in close contact.
Today, unlike the thousands of miles away of decades ago, the Bundesliga, which pays more and more attention to the Chinese market, has already come to the side of Chinese fans. Since the Chinese and German governments signed a cooperation agreement on the two countries' football authorities in 2016, the Bundesliga has officially opened its China office in Beijing. Not only that, but at least six Bundesliga clubs, including Bayern and Borussia Dortmund, have now set up offices in China, ranking first among the top five leagues.
As more and more Bundesliga clubs take root in China, the result is a new experience of youth training project cooperation, the establishment of fan associations, celebrity visits to China, official viewing activities, etc., which has completely narrowed the distance between Chinese football, Chinese fans and Bundesliga teams. For example, after reaching a cooperation agreement with the three towns in Wuhan, Bayern is committed to finding and cultivating young talents in Chinese football, and young goalkeeper Liu Shaoziyang has entered the Bayern echelon for training; in addition, just a week ago, Bayern officials also organized a fan football match at the Qingdao Football School, and Bayern fans from all over the country gathered together.
Of course, with the development of the Internet and new media, the attention of live television has undoubtedly been greatly weakened. In 2018, CCTV bid farewell to the Bundesliga live broadcast for the first time in 23 years, but it did not cause much waves. After all, in the era of mobile Internet, Chinese fans are becoming more and more convenient and diversified to watch the Bundesliga broadcast, and even games with low attention can now be easily watched, which is undoubtedly the luck and happiness of today's fans...
【Conclusion: New Season, About to Set Sail】
For many reasons, as early as the end of last season, many Bundesliga fans began to consult and worry about the broadcast of the new bundesliga season. Needless to worry, how can the Bundesliga's Chinese love affair end here? Coming to this week, a number of sports platforms have brought good news to Chinese fans: in the new season, fans and friends can watch the live broadcast of the Bundesliga and the German Super Cup for free through multiple platforms and multimedia!
Bayern, where the young coach took over the baton, Leipzig, who changed personnel, Dort, who has matured, and pharmaceutical factories that continue to strengthen, the Bundesliga title competition in the new season is undoubtedly full of suspense, and the growth performance of young talents such as Musharra, Mukoko, Wertz, and Nmesha is also worth paying attention to - all of this is destined to make the Bundesliga in the new season more exciting and more attractive. Like the slogan of the bundesliga's official new campaign " You are the Bundesliga " , I wonder if you're ready to start the new Bundesliga season?