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If you don't pay much attention to Disney, the four words "Lingna Belle" may be a little strange. But if you surf the web regularly at high intensity, her memes you've probably seen more or less.
In fact, she has been on the Internet for a month with fancy hot search.
Even recently Halloween has allowed amusement parks to take advantage of the opportunity to work, and many people have asked for strategies on the Internet in order to be able to successfully meet their beloved festival limited edition characters. Among them, the most popular in Disney is also the popular female love bean - Lingna Belle.
So, how did this pink stuffed fox suddenly become a popular rising star?
This is to start from the eve of this year's National Day, when Shanghai Disney made a big move. On September 29, a pink fox, surrounded by many characters, ushered in its global debut, and the scenery C debuted. Even countless people's childhood Mickey Mouse has become her foil, and the group photo stands in the corner position.
In the middle is Lingna Belle, and the elder Mickey Mouse stands on the side as a supporting role
You know, Mickey Mouse, born in 1928, is the signature representative of Disney in the hearts of many people. At the debut ceremony of Lingna Belle, the company let Mickey Mouse brush the faces of the newcomers as a foil, which caused the dissatisfaction of many old fans.
Also unhappy, there are fans of Star Dailu. Seeing that the new characters are crazy to suck powder, many people in their own families have climbed the wall, and the pain of the children has come out one by one.
People who are not familiar with these dolls may not know that before The debut of Lingna Belle, Disney's popular female star was a purple rabbit called Star Dailu. Since her debut in 2018, her sales performance has been terrifying:
According to staff statistics, if the related periphery of star dew sold in the past 3 years is built together, it is equivalent to about 119 Mount Everest.
The appearance of this pink fox Lingna Belle has shaken the status of the female star of the predecessor Star Dailu.
In the Disney park since September, the queue between Ling Na Belle's photo area and surrounding areas is the norm, the out-of-stock of related products is the norm, and the float is calling her is the norm. It was as if people were not going to the amusement resort, but to the meeting scene of the female love beans.
Not at all inferior to Xing Dailu's ability to carry goods, coupled with the hot search physique of three days and two ends, without exception, it has brought considerable income to the park and won the sales king this quarter.
Therefore, this vigorous debut has also been jokingly called by netizens as setting off a "female star inner volume" on the beach.
Even, some people who watch the hilarity have launched an online poll and asked fans on both sides, "Who do you support more?"?
Look at this skilled marketing number to guide both fans to quarrel with the routine, crazy pills confirmed several times, is not the hand slippage wrong to go to what star super words. Fortunately, rational fans see the routine and shake hands in time.
Looking at such a set of operations, I have to say that Disney has a deep understanding of the essence of the rice circle. It understands the importance of passers-by to popular idols, so it desperately labels Lingna Belle as a publicity, and strives to create a beautiful image, so that people mention this pink fox, and "cute", "daughter", "heart-touching love beans" appear in their minds.
High-frequency associations about Lingna Belle search terms in October
This fierce propaganda offensive has a feeling of breaking the mouth and hard stuffing Amway, and even made some passers-by netizens rebel. There are those who think this fox is not so cute, there are those who do not understand why people chase dolls, and there are those who do not understand the silly distinction between Lingna Belle Annabelle star dew and silly...
However, the more non-Disney fans pay attention to this pink fox, the more it shows that Disney's role push this time is really out of the circle.
At this time, we look back at her debut time: before the National Day holiday, people have leisure;
Debut location: Shanghai Disneyland, meet in their own territory without going abroad so troublesome;
Debutant: Pink, furry fox with a big tail, cute fox.
With the favorable time and place, coupled with the official sales of publicity output, it is difficult for Ling Na Belle, who has a large number of hot search terms, to think of a circle.
So, this pink fox was so smooth and smooth, and it was on fire. And the fire was fierce, and the fire was fierce.
Lingna Belle, who sits on a huge passer-by disk, also gained the first doubt in her career. This doubt comes from many people whose impressions of Disney still stay on Princess, Marvel, and Mickey Mouse, and they have no idea which new Disney animation Lingna Belle is the protagonist of?
If you are just curious about the works, then you don't have to look them up. Although Ling Na Belle is a popular rising star, she does not have her own independent works.
Prior to this, the Disney characters known to the public were mostly animated and then had characters. From the earliest Mickey Mouse to the princesses in later animations, these well-known characters have their own works, and through their performance in the works, they have left a good reputation in the hearts of the audience.
Elsa in "Frozen" has a huge popularity among today's children
But Lingna Belle does not belong to the above ranks, and her debut method is to have a character first, and then add related stories.
It can be said that although everyone signed a Disney entertainment contract, other roles are actor debuts, Ling na Belle is a model debut, and it is also a model who has been packaged by agents to set up some people and stories.
Not only Ling Na Belle, but also the "Duffy series" to which she belongs, all of which are cartoon characters who have no independent works and debut purely by human settings. The "Duffy Series" is a Disney "money-grabbing group" composed of 7 small animals, and at first glance, you can find purple rabbits, green cats, pink bears, pink foxes...
Most of its members have long and awkward names, Geraldoño Le Mira Reina Belle Star Dew... It's hard not to stumble upon it from start to finish.
For most non-pink passers-by, seeing these colors, names and animals is suddenly a bit difficult to match. Before some netizens posted their boyfriends to confuse the fox Ling na Belle with the kitten Geraldoni, after some netizens chatted and found that the other party could not recognize the kitten and the rabbit Star Dew.
Weibo @ My mailbox does not accept rejection letters
The fate and association of these colorful small animals and Mickey Mouse should also start from the debut story of Duffy:
Duffy Bear, the patriarch of the family, is a doll given to Mickey by Minnie Mouse. Because Mickey liked the doll bear too much, he was friendly with it, so the doll Duffy left a Mickey Mouse mark on his face and gained life.
Minnie was afraid that the Duffy bear was alone and had no one to accompany, and then sewed a small pink bear to Make a girlfriend for Duffy, which was Shirley Rose. Can only say... The fairy tale world is really imaginative and very beautiful.
The pink one on the right is Shirley Rose
The debut stories of other characters can be summarized as "How Duffy and I Met":
Duffy was walking when he met the painter cat Geraldoni. The other party used Tamiflu ice cream as paint and painted a portrait.
While practicing dancing, Duffy Bear met the rabbit star Dailu again, and a bear and a rabbit talked about their dreams.
Because of an accident, Duffy met The Cooker, a baking dog who can cook, and provided inspiration for her recipes.
Last year, while picking out a birthday present for his girlfriend, Duffy met Olemira, a singing turtle.
This time this year, it was the lost Duffy who met the fox Lingna Belle. The other party is a detective enthusiast, and after using a magnifying glass to find clues, he helps Duffy find his way home.
The members looked around the story, who did not sigh a sentence to expand the family rely on Duffy.
Although compared with the predecessors, the Duffy series, which lacks the support of works, is slightly thin in terms of human design. But...... People work hard!
With their cute appearance and the hard and dedicated performance of the park staff, they still gain their own fans, or die-hard fans. Netizens bluntly said that they were like chasing stars, holding up the number plate of love, just to see the idol.
And the peripheral out-of-stock incident also marks the victory of Disney's Lingna Belle character in the first battle.
But as a company, why does Disney pay so much attention to the debut of a doll? Here we have to mention the composition of Disney's revenue structure.
Disney and its subsidiaries are a global, diversified entertainment company whose revenue is driven by a media network. Tourism and vacation, film and television entertainment and product interaction are composed. According to 2017 data, the travel vacation alone provides Disney with a third of the banknote.
Disney's 2017 revenue composition
In the classification of tourism and vacation, Disney's ticket revenue is about 30%, and the remaining 70% comes from the secondary consumption of tourists after entering the park, such as catering and surroundings. So for Disney, they value the park, and they also value the character's ability to carry goods.
Looking back at the Duffy series, although its characters do not represent works, they are the main force of peripheral sales in recent years.
Now, less than a month before the birth of this little pink fox, she already has the eyes of many people on her shoulders. In the eyes of passers-by, she is a hot search marketing café, a precious daughter in the eyes of fans, and a sales king who earns money in the eyes of capital.
And How long Disney's set of rice circle roads that sell the surrounding rice circle with packaging people can go, it probably depends on how long the cute shelf life of these little dolls is.
After all, in this world of looking at faces, cute and innocent, cute is enough
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(The image material in this article comes from the Internet and is only for learning and communication)