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#AMIRI
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AMIRI, the high street brand founded in Los Angeles, is known as the pinnacle of high street. His design and production process is even different from the traditional denim destruction method, avoiding washing or stone grinding, dragging the brand to the California desert, and destroying the cloth in the form of a shotgun. With such distinctive design elements, the brand has stood out in just four years of its existence.
Founder Mike Amiri grew up in Los Angeles, influenced by local street culture and Punk Rock, and his designs are filled with rock elements.
As a teenager, Mike Amiri helped write lyrics for Korean hip-hop band Drunken Tiger.
When Mike was a child, his father was in the antique carpet business and needed to travel the world to collect antique carpets. So he has admired all kinds of antique carpet print designs since he was a child. What he heard about when he was young was reflected in his later designs.
Prior to founding Amiri, Mike spent many years interning at the premium brand Buscemi, where he gained a wealth of experience. In 2013, he officially founded his own brand, AMIRI.
Mike likes to collect the best quality materials from all over the world, such as cotton from The Loop Terry in Japan, riri zipper in Switzerland, known as the Rolls-Royce, and Candiani Denim in Italy.
As a renowned denim factory in Milan, Candiani has a history of 80 years, supplying denim to the biggest names in the fashion industry, and is one of the few traditional producers of Selvedge fabrics that has led the development of stretch denim and made progress in sustainability.
Cotton remaining during the spinning and spinning and dyeing processes is collected and recycled to make yarn, thereby further reducing overall consumption. The clothes made from these high-grade fabrics will be strong enough to make the shell of the bullet stuck in it.
Mike defines AMIRI as an experimental product, designed in Los Angeles, developed in Los Angeles, and produced in Los Angeles, which Mike has always been proud of. Usually the success rate of experimental products is not high, and AMIRI's most successful design is the MX ripped jeans series.
The shabby treatment coupled with the Japanese full leather fabric is reinforced, torn, stitched, waxed, and spun, and every step is refined. Plus all the buttons are made of sterling silver. Such a process makes the price of a single product not low.
Reflecting the rough temperament in the high class is what AMIRI has always wanted to show. Even many people feel that Feather of God and other similar brands have references to AMIRI's production method, which shows that AMIRI's craftsmanship and texture are far beyond the ordinary high street category, and its price is also more than the pricing of SLP jeans.
A T-shirt that was blasted by a shotgun was about $330, and a very perfect jacket that was destroyed was about $1750. Mike believes that everything he does deserves to be of higher value.
"As one of the luxury goods, niche, niche brands are doing things that big brands can't really do."
When Mike talks about the clothes being shot out, he says, "It should be fun, there's integrity, it takes a little more to do things, and that story will always be there." ”
The carefully selected materials and careful design give AMIRI a unique aesthetic, which coincides with the star's pursuit of a unique image concept, which has many familiar loyal fans in the European and American fashion circles. Justin Bieber, Jennie, Kayne West, and NBA superstar Lebron James, among others.
However, Mike also escaped becoming The Thinking of Vrigil, and after referring to the shoe type launched by the Air Jordan 1, the "Skel Top" turned out to be out. The biggest feature of "Skel Top" is the use of a pattern similar to the bone on the side of the shoe, which has become the iconic logo of this pair of shoes, which is called "bone shoes" by many fans.
As a young brand, it is not easy to be recognized quickly in the shoe circle, not only the material needs to be extremely elaborate, but also in the style, color, and gameplay also need to be constantly innovated.
In all of Mike's interviews, he emphasizes integrity and value. Every brand faces the same challenge, and if you want to continue to move forward, you will not allow the slightest mistake and constantly change and break through. And don't forget to keep that original intention.
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Chihiro's world, beautiful overgrown, fashionable as powder, glittering and crying.
Meet here, will no longer migrate, look for forest hills, forest deep meet deer also meet you.