On October 12, directed by Qin Xiaozhen, starring Bao Bell, Qiao Shan, Liang Songqing, Pan Binlong, Xu Juncong, Han Yunyun and Zhang Menglu, the official announcement of "Brother Lovers in Northeast China" is expected to be released in iQiyi's "Cloud Cinema" on October 29.
"Northeast Brother Lover" is set in the northeast Hacheng in the late 90s, and tells the story of the northeast "spiritual" big brother Yu Tie's love at first sight for the borrower's daughter Jin Jiali in a witty and humorous way, and in the process of touching her sweetheart through kindness and love, a series of stories that either make people can't help but laugh or sigh. "Northeast Love Brother" is produced by iQIYI, and the PVOD model is launched on iQIYI's "Cloud Cinema".
"Brother Lovers of Northeast China" adds the local flavor of Northeast China with a warm and grounded storyline and nostalgic scene settings. At the same time, the joining of director Qin Xiaozhen has also brought a strong blessing to the film's fine temperament. Written by her, "Across the Seas" and "Blood Street" have Douban ratings of 8.8 and 8.2, while the two high-scoring masterpieces of "Are You Still Cute" and "Human Comedy" also show her unique film style and social touch as a Hong Kong director. Directing "Northeast Brother Lover" this time, she pays attention to the lives of ordinary people, grasps the essence of "Northeast Temperament", expresses the sadness and joy of small people in love and family affection with warm and sincere artistic techniques, and composes a moving song of the times.
In order to ensure the pure taste of the northeast of the film, "Northeast Brother" gathered a strong cast. The "Northeast Comedy Heavenly Troupe" - Bao Bell, Qiao Shan, Pan Binlong, Xu Juncong foursome, so that the audience's expectations for the movie soared. Bao Bell, who plays the protagonist, has dedicated many comedy movie masterpieces such as "Decisive Battle Brake Horse Town" and "Hong Kong 囧" since his debut, especially good at expressing the delicate inner world under the simple appearance of the little characters with rich facial expressions and body language. Qiao Shan, who has performed well in comedy movies such as "The Bath King" and "The Sewing Machine Band", has also integrated his natural performance style with the film characters, and is widely loved by the audience with "Joe's humor". Pan Binlong, who has always been famous for his sketches, showed amazing acting skills in "Pancake Man", "Unknown Generation" and "Hello, Li Huanying", and won the Best Supporting Actor Award at the 10th Macao International Film Festival for the role of the robber "Li Haigen" in "The Unknown Generation". And Xu Juncong, who was impressive in "The Underworld of the Northeast Past", "Demon Bell Bell" and "Our New Life", has solid acting skills and is also recognized by the audience. The strong resonance of the four native Northeast star actors with the background of the story, the "nagging" of the strong breath of life and the strong northeast elements in the film undoubtedly add a lot to the film.
Whether it is focusing on the blue ocean of the theme of love + comedy, exploring the style type of life in northeast China, or introducing the production standards of cinema films, behind "Brother Lovers in Northeast China" is an important measure for online movies to expand different themes and develop content quality. Previously, iQIYI has launched a series of high-quality online movies such as "Chen Xiang's Folk Master at 6:30" that interprets the spirit of sportsmanship, "Our New Life", which tells ordinary people in the new era to strive for a better life, which not only sets a benchmark for high-quality online movies, but also creates realistic themes, reflects the voice of the people, tells Chinese stories well, and triggers the resonance and recognition of the majority of users.
In February 2020, iQIYI introduced the PVOD model (high-end pay-per-view) to the Chinese film market, creating a distribution space for a number of high-quality films and meeting the needs of users to watch new films online for the first time. Whether it is the first film to adopt the PVOD model, "Fat Dragon Across the River", the horror masterpiece "Fatal Induction" broadcast simultaneously with HBOMax, or the high-quality literary and art films "Spring Tide" and "Spring River Plumbing", they all break the boundaries of distribution with the most appropriate release scale and the most efficient payment model, and broaden the commercial space of the film.
At the beginning of 2021, iQIYI expanded the application of the PVOD model to the field of online movies, and works such as Chen Xiang's Folk Master at 6:30 and The Fake Bodyguard promoted the rapid development of online movies from the production and content levels. Nowadays, the film "Northeast Brother Lover", which is mainly controlled by iQIYI, has chosen to be distributed online, which is also a further development of the PVOD model. The online distribution of high-quality films has also brought multiple possibilities for genre innovation, rich themes and the future to the entire film market. In the future, iQIYI will continue to launch higher quality movie content, continue to deliver to users, and jointly open up a broader market space.
(Zhang Mingyang)
[ Editor-in-Charge: Yang Fan ]