This Spring Festival, not only have many foreign leaders who have Chinese visited the New Year, but there are also many American merchants who have launched Chinese-style goods in hot spots.
Disney California Adventure Park in the United States launched the same Chinese New Year theme as last year, not only with Tang costume Minnie, but also with many familiar Chinese-style snacks. For example, this "Char Siu Pork Bao" that looks like a plum button meat:
There is also this "Mickey Chinese Hot Dog Bun" that seems to have some misunderstanding:
And the ingenious "Winter Plum Blossom Gin Mule":
There are delicious snacks on the go out and online food shopping at home. Williams Sonoma, which specializes in kitchen supplies, has launched a special Chinese New Year dim sum package called "Year of the Pig Cupcakes", each with 9 pieces, featuring cartoon piglets, Chinese Fuzi and winter plums, one of the "Three Friends of the Year".
In addition to food, clothing merchants also play a big role. As in previous years, Nike also launched the Pig Year Edition this year.
Almost all of them have adopted red, gold and other color schemes full of traditional Chinese festival styles, and some also use Chinese style clothing patterns and Chinese characters.
In addition to a variety of Chinese-style goods, many places have also arranged Spring Festival activities that make the Chinese people feel more intimate.
Lion dance show from Los Angeles International Airport,
Spring Festival community events to the large shopping mall Santa Anita;
Midnight Temple Fair from Tianhou Temple in Los Angeles' Chinatown,
To universal studios Hollywood's Year of the Pig celebration,
The festive atmosphere is strong.
With the growing influence of Chinese Americans, the once "marginal" Chinese culture has begun to enter the american field of vision more and more. The US media quoted Paskov, founder of brand research consulting firm Brand Keys, as saying that in the past few years, Americans' perception of China has undergone "awakening" changes. But at the same time, he also mentioned that the prosperity of this phenomenon is more due to commercial considerations.
While merchants do their best to cater to consumers, some people give different views. Asian actor Shum Yong Kang said, "Reminding everyone that we have these traditional cultures is a good thing, and it is an important culture for our ancestors. Now we're going to try to pass it on and experience it in a careful way. ”