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Life is uncertain, the world changes, partners are out, brokerage contract disputes are constant, is Shang Wenjie's idol agency still promising?
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The musician went to the sea to open the company himself, and Shang Wenjie was not the first person. But the agency that was chased and scolded by fans and repeatedly "teared" with its artists, black gold deserves a name.
On June 6, Beijing Heifang Jinyuan Culture Media Co., Ltd. (Shang Wenjie is the legal representative of the company, hereinafter referred to as "Black Gold Broker") and Nie Tao and others applied for a pre-litigation property preservation civil ruling, case number (2021) Jing 0105 Caibao No. 226. At the same time, #Zeng Shunxi was applied for a deposit freeze by a black gold broker # was pushed on the Weibo hot search list.
According to the ruling, in a dispute between the applicant Beijing Heifang Jinyuan Culture Media Co., Ltd. and the respondents Nie Tao, Zhai Qiujuan, Li Zheng, Beijing Orange Gold Fashion Culture Studio, and Zeng Weihang (stage name: Zeng Shunxi) for damage to the interests of the company, the black party company applied to this court for property preservation, requesting the freezing of the bank deposits under the respondent's name of 6113588.08 yuan, and had provided a guarantee.
As of press time, the two sides have not issued a response on the matter.
But the most recent Weibo related to Zeng Shunxi's official Weibo, which searched for black gold agents, was a solemn statement issued at the end of September last year: Zeng Weihang (stage name: Zeng Shunxi) is an exclusive signed artist of Beijing Heifang Jinyuan Culture Media Co., Ltd. Any act of hiring Beijing Black Gold to carry out commercial activities or performing arts affairs without its consent constitutes an infringement of the legitimate rights and interests of Beijing Black Gold.
This statement means that Zeng Shunxi privately took over the work, and combined with the screenshot of the trial scene of the contract dispute between Zeng Shunxi and the black gold company previously published by netizens on social media platforms, it seems to confirm Zeng Shunxi's intention to terminate the contract.
Under the tide of termination: "China's Janis" dream shattered
Zeng Shunxi is not the only artist who has a dispute with Black Gold and terminates his contract with him.
In April last year, Jiang Jiaen (formerly known as Jiang Fengzhu), an artist under the former black gold agency, was sued by the agency for abandoning the performance of "Fireworks in the World - Flower Chef", and the court finally ruled: confirming the termination of the "Artist Contract" between Beijing Black Fang Jinyuan Culture Media Co., Ltd. and Jiang Jiaen, jiang Jiaen was ordered to compensate the black gold agent for more than 1.3 million yuan and repay the loan of 160,000 yuan.
It can be learned from the public judgment that in the signing contract between Jiang Jiaen and the company, it is clearly written that the income of the two parties in the first three years is divided according to the 9:1 between the company and the artist, and the supplementary agreement states that the company's daily living expenses of 6,000 yuan issued to the artists every month are loans.
Such harsh account-sharing clauses have made many fans feel bad about the artist. After the incident of Zeng Shunxi's deposit being frozen, public opinion has been one-sidedly biased towards artists regardless of the truth, which shows that there are great problems in the internal management and reputation of black gold.
Nie Xinyuan, the former partner of the company, is the agent that Shang Wenjie has cooperated with for many years, and the things that appear on behalf of the company after the establishment of the black gold broker are generally responsible for Nie Xinyuan.
In a previous interview with the media, Nie Xinyuan had repeatedly mentioned that he hoped to build the black gold broker into a "Chinese Janis". Before founding Black Gold, Nie Xinyuan worked for Huayi Brothers Music Company, but unlike Huayi, who only signed superstars, Nie Xinyuan wanted to open up an "idol cultivation path" in the entertainment industry that began with ordinary people.
At the same time, Nie Xinyuan once said in an interview, "The preservation period set by the profession of idol is half a year, and if you don't change majors for more than half a year, you are nibbling on the old." As a result, most of the trainees under the black gold team have just graduated from the talent stage and turned into actors, because of the lack of investment in pre-training and the guarantee of future works, most of the two roads of singers and idols are not feasible.
In May last year, Kevin, a partner of the Black Gold Program and a well-known broker, and staff members posted a collective departure on Weibo. This also means that the "black gold project" founded by Nie Xinyuan and focusing on the cultivation of new generation idols has been officially dissolved.
The recent "pouring milk" incident has made the already cold idol draft industry worse.
Looking at the artists under the black and gold agency, except for Shang Wenjie and Di Maxi, most of the other artists are mainly actors. As a singer, Shang Wenjie's most recent album was released in August last year, and the style has changed to national style electronic music.
Since the "Singer" program, although Di Maxi has been releasing singles and singing OST for film and television dramas, the popularity has been far less than that year. Even because the reputation of the brokerage company is too poor, many fans are shouting on Weibo to let Di Maxi "run".
A mess, where does black gold go?
In fact, the whole process of the establishment, development and setback of black gold can be called the epitome of the development of the internal entertainment idol brokerage industry, integrating various elements such as money and glitz, friendship and betrayal in the entertainment industry, and the degree of excitement is no less than that of a financial novel.
Founded in 2014, BG Talent, a black gold agent, covers three aspects: film and television, music production and artist management. Founders Shang Wenjie and Nie Xinyuan have been working together as artists and agents for nearly a decade before this, and have a deep foundation of friendship and cooperation with each other, and the company received millions of yuan of angel investment from Xiaomi Group at the beginning of its establishment.
Third from the left, Nie Xinyuan, fourth from the left, and Shang Wenjie
In 2014, the black gold agent launched the idol group "fresh geek boy group" with a forward-looking vision, but due to the poor market environment at that time, the idol group stopped operating less than a year after its establishment. Team members Zeng Shunxi and Hou Minghao have developed as actors one after another, and have gained a lot of popularity after starring in the web drama "Take My Brother Away" and the web drama "Cambrian".
In the first year of the 2018 idol, the popularity of the two programs of "Idol Trainee" and "Creation 101" made Black Gold see the hope of the idol track again, so he announced the establishment of the Black Gold Plan and recruited trainees from all over the world again.
In 2019, Li Zhenning, a trainee under the Black Gold Project, participated in "Youth with You" and debuted in a group with the second place result, and Shi Zhan gained more fan attention through the show, and Shi Mingze joined the follow-up limited group "Desert Five Sons". The achievements of its trainees in the idol variety show seem to make the black and gold agent look one step closer to the desire to become "China's Janis".
However, this momentum did not last long, and then the news of a high-level rupture came.
According to the Information of the China Judgment Documents Network, in November 2018, Heifang Jinyuan Company claimed that Nie Tao (Nie Xinyuan), the company's legal representative, set up a sole proprietorship enterprise, Yao ri Studio, to transfer funds to the studio without business dealings with Heifang Jinyuan Company.
In the end, Nie Xinyuan was out, and the legal representative of Heifang Jinyuan Company was replaced by Shang Wenjie.
However, the matter is not over, in March this year, the online rumor Shang Wenjie was issued a restriction on consumption orders. In response to a statement issued on the official Weibo of Black Gold Brokers, the target of the restriction order was Beijing Heifang Jinyuan Culture Media Co., Ltd., which had nothing to do with the company's legal representative Shang Wenjie and her performing arts activities. Shang Wenjie's personal work, life and private consumption are not subject to restrictions.
The statement stressed that the contract dispute occurred "during the period of management of the company by the former management", and Beijing Black Gold had sealed the full amount of funds at the beginning of the lawsuit, and at present, "all relevant payments have been paid".
However, the other party involved, Beijing Qiandian Technology Co., Ltd., also issued a statement responding on the same day, "No case payment has been received before the statement." Moreover, according to court documents, in addition to the black square golden circle, the restricted consumption objects also include the company's legal person Shang Wenjie.
In the face of the mess left by the former partner, Shang Wenjie mentioned this matter in the variety show "Listen to Her Sister" and said that it "taught her a lesson in human nature". However, a wave of unevenness has arisen again, in addition to the split of partners, the dispute between black and gold agents and artists has not been interrupted.
Nowadays, the number of hot searches on the black gold agent is more than the company's artists, after experiencing the departure of partners, artist termination disputes, and the idol industry cold, where will the black gold under shang Wenjie's management go in the future?
Partnership entrepreneurship has become a trend, in recent years, the tide of idols has emerged countless startups, most of the failures are related to the idol industry's input-output ratio exceeds expectations, the capital chain is broken. The failure of black gold is not only the development of the idol industry is less than expected, but also the failure caused by the infighting among partners in the entanglement of interests.
In the entertainment industry, many partnership entrepreneurial teams are initially composed of friends or family, team relationships are maintained by feelings, do not pay attention to the management system of modern companies, and do not respect the spirit of the contract, in this context, itself lays hidden dangers for the development of enterprises.
In the early stage of entrepreneurship, friendship can be faster to promote the development of the business together, when the company enters the gold every day, it will temporarily cover up many problems, once the company encounters a crisis, or the distribution of benefits is uneven, involving different dimensions of the distribution of interests, it begins the process of "infighting", the energy is consumed in the struggle for power and profit, and the final outcome is often a lose-lose situation.
Of course, when the partnership relationship becomes very bad, whether it can be friendly and break up becomes the key to testing the enterprise, after all, the two sides are openly torn up, the enterprise almost overnight "social death", there will be the situation of black and gold brokers today.
If the entertainment company at the beginning of the business, at the beginning of the consideration of the internal partners of the contradiction and design a way to solve the partners, design a good exit mechanism, "first villain, then gentleman", clear responsibilities and obligations, although this can not fully guarantee the rapid development of the company's business, but must greatly improve the company's ability to resist risks.
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