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Anhui Qiyun Mountain creates "immersive retro tour" IP creativity to empower the development of mountain-type scenic spot tourism

author:China News Network
Anhui Qiyun Mountain creates "immersive retro tour" IP creativity to empower the development of mountain-type scenic spot tourism

Scenic staff dressed in ancient costumes interact with tourists on "drama" cards photo by Liu Hao

Xiuning, Anhui, October 2 (Liu Hao) On October 2, the second day of the National Day holiday, the Qiyun Mountain Scenic Area in Xiuning County, Anhui Province, the wind and the sun were beautiful, and tourists entering the mountains wore ancient costumes and wide coats, and the sleeves fluttered, setting off a "national wind tide".

Since the beginning of this year, Qiyun Mountain Scenic Area has combined the cultural and tourism resources on the mountain to launch immersive retro tourism products, solve the plight of mountain-type scenic spot tourism, and successively become popular in the Qingming, May Day, Mid-Autumn Festival and other holidays, attracting tourists from all over the country to come.

Anhui Qiyun Mountain creates "immersive retro tour" IP creativity to empower the development of mountain-type scenic spot tourism

Endless streams of tourists participate in the "retro" scene activities of Qiyun Mountain Photo by Liu Hao

During the National Day holiday, the scenic spot strengthened the "immersive retro tour" brand, introduced the current popular "script killing" game, intervened in retro tour activities, and deepened the immersive experience of tourists.

Qiyun Mountain is located in Xiuning County, Anhui Province, and was called Baiyue in ancient times. The mountain is rich in cultural tourism resources, not only natural landscapes such as strange peaks, strange rocks, and caves, but also cultural relics such as Yuehuatian Street and ancient stele stone carvings built on the cliffs, and the Ming Dynasty traveler Xu Xiake visited this mountain twice.

On the same day, on a Danxia-style stone rock in Qiyun Mountain, a group of costume tourists staged a game of "deep mountain script killing", each tourist entered the scenic spot, with the ticket to get their favorite costume, the staff also provided a set of sub-role scripts.

"The moment I stepped into the mountain gate, I became an ancient jianghu warrior, searching the mountain along the plot, exciting and fun." Zhang Tong, a tourist from Hangzhou, and his friends held the script, analyzing the plot while looking for clues buried in the scenic spot.

According to reports, these "scripts" are specially adapted and customized by the scenic spot based on the famous scenic spots and historical and cultural stories on the mountain, and at the same time add positive energy plot stories.

Anhui Qiyun Mountain creates "immersive retro tour" IP creativity to empower the development of mountain-type scenic spot tourism

Children experience traditional rubbing activities photo by Liu Hao

"The combination of the unique landscape and the quaint and natural Huipai houses creates an artistic conception that belongs to the fascinating paradise itself." Coupled with the curated decoration of retro scenes and the guidance of the script, tourists dressed in ancient costumes will soon be immersed in this retro journey.

"Retro tour Qiyun has now become a featured IP of our scenic spot." The relevant person in charge of the Qiyun Mountain Scenic Area said in an interview that in the next step, the scenic spot will dig deep into the historical and humanistic story of Qiyun Mountain, continue to strengthen the connotation of immersive retro tour activities, update and expand retro tour extension products, link the interaction points between classical humanities and modern people's interests, and open a new situation for the integrated development of cultural tourism in mountain-type scenic spots. (End)

Source: China News Network