"It's snowing, how can there be no fried chicken and beer?" In 2013, a "you from the stars" became popular all over the country, and this line also set off a boom in china with fried chicken and beer. Although the TV drama trend has passed, but the influence of Korean food is still there, if you are still struggling to find authentic Korean fried chicken, then kingboo Korean fried chicken you should not miss.
Kingboo Fried Chicken, born in 1997, is an international chain brand owned by BE&G Co., Ltd. in South Korea, and has been well known in Korea for more than a decade with its unique flavor and novel product type, and has been well received by consumers. In 2012, kingboo Korean fried chicken was named the "most popular brand" of the Korean Daegu Fried Chicken Beer Festival, and in 2013, it won the title of "Great Korean Folk Fried Chicken", and the kingboo fried chicken that won numerous awards is now a household name in South Korea, but the kingboo brand has not stopped the pace of development, and becoming a world-renowned Korean fried chicken brand is the ultimate goal of kingboo.
In order to accelerate the internationalization process of the kingboo brand, in 2015, kingboo Korean fried chicken entered China strongly, and entrusted Zhengmeng Restaurant Group in Shanghai, which is fully responsible for the expansion of the kingboo fried chicken brand in China. After entering the Chinese market, Shanghai Zhengmeng Restaurant Group on the one hand, with its mature franchise standard model, helped kingboo fried chicken to expand rapidly. In just a few months, dozens of uniquely decorated kingboo Korean fried chicken franchise stores nationwide have opened for business, establishing kingboo's position as a pioneer in the field of Korean fried chicken and Korean cuisine; on the other hand, shanghai Zhengmeng Restaurant Group's diversified marketing and promotion methods have made the kingboo brand quickly penetrate the hearts of the people in the domestic market. With the all-round publicity of the national and regional strong media, and the establishment of strategic cooperation with many well-known enterprises such as "Nian Theater", "Damai Network", "False Moment", etc., the kingboo brand has achieved viral spread in a short period of time and has become famous for a time.
In terms of business model, kingboo Korean fried chicken can meet the needs of consumers for meals and afternoon tea, and the new modern Korean decoration style positioning includes elements such as youth and fashion. The products are mainly specialty fried chicken, supplemented by a combination of potato chips, snacks, hot pot, rice and other pure Korean boutique dishes. With its rich cuisine and exquisite décor, kingboo Korean fried chicken is highly sought after among young people. In addition, kingboo fried chicken, which completely retains the unique flavor of authentic Korean fried chicken, has a unique recipe and is unique, which makes every diner who has eaten it remember.
We want to bring customers not only delicious and reassuring food, but also sincere and friendly service, clean and elegant environment, so that customers can have a good time every time they eat at kingboo. We care to bring original Korean food to every customer, and are also committed to becoming a leading brand of Korean catering in China. On the way to enter the Chinese market, kingboo is willing to walk with you and realize your dream hand in hand.