On May 17, 2021, the Weibo Star Forum hosted by Weibo was held online for three consecutive days, and was broadcast live online on Weibo, Facebook and YouTube simultaneously.
Under the global epidemic, the ecology and development of social media are facing very big changes, and the theme of the 2021 forum is to explore the development of social media under the new normal, how to transform and increase influence through domestic and foreign network platforms, and how domestic Internet celebrities and big Vs can "go to sea" to enter the global market, how overseas Internet celebrities can develop the Chinese market, and how to develop the social e-commerce economy.
Su Zhenni, general manager of Weibo International Department, said that as of now, the number of Weibo video numbers has exceeded 5 million, an increase of 4 times compared with the end of 2020, of which the scale of millions of fan video numbers has exceeded 25,000.
As a global Chinese social media platform, Weibo specially founded The Networker Society Social Network Alliance, which aims to gather social platforms and users from all over the world to strengthen industry communication, build interpersonal networks and promote the sustainable development of the industry through cross-platform connections. In the first phase, The Networker Society will first invite Big V and MCN to become members, and then gradually open up to influencers at all levels, as well as users who are interested in social media development.
At the forum, five heavyweight speakers predicted the development of the coming year from the perspective of global social media development trends, macro and practical perspectives. Dr. Peng Chen, Associate Professor of Marketing, Business School, Hong Kong Baptist University, demonstrated how to test the responsiveness of content with simple methods and tips to increase reader response and retweet rates; Ms. Ying Zhifei, General Manager of Gushcloud Greater China, in addition to analyzing the current challenges of "going to sea", invited representatives from Korea, Japan, the United States, Vietnam and the Philippines to introduce the local social media development. Dr. Karufei, CEO of Collab Asia Greater China Raffi Kamalian believes that overseas bloggers must cooperate with domestic companies to enter China and select some content that can be integrated into The Country or has no language restrictions as the first step to enter China; former Phoenix TV host Ms. Zhu Youting shared the experience of introducing Finnish life culture and education concepts to domestic friends through Weibo in recent years, as well as visiting education experts from all over the world through Zoom to produce in-depth content and establish personal branding.
Panelists believed that in the post-COVID-19 era, people have more time to use social media, and the demand for high-quality original content in different countries is also increasing, especially original and unique content. Although short videos have been very popular in recent years, from a business point of view, everyone believes that medium-length videos will develop better. In addition, there are many high-quality content in China that can be pushed onto the world stage, and there are also many excellent social media original content abroad, but these content creators may initially be dissatisfied because of cultural differences, but it is precisely because of cultural differences that there is greater room for development and possibility.
Yang Wen
Proofread sheng yuanyuan
Source: Purple Cow News