<b>Written by | Shinna</b>
<b>Produced by | Focus On Finance</b>
Li Yapeng recently switched to the short video industry, preparing to be an "internet celebrity", and once rumors that he poached Li Ziqi's video team were rumored. On October 20, Li Yapeng, who is still running his own short video number, personally released a "fierce material", he complained that the media confused the Snow Mountain Town with his own Snow Mountain Art Town project, clarifying that the Snow Mountain Art Town did not have a bad end.
In the video message area, Li Yapeng added, "The rotten tail building in the false news is called Snow Mountain Town, two kilometers away from us, and our project is called Snow Mountain Art Town, please don't confuse it anymore." Snow Mountain Art Town is currently operated by the major shareholder Sunshine 100, although I am only a small shareholder, but I still have to help the project to correct the name of the publicity. ”
Speaking of the Snow Mountain Art Town, this was originally regarded as a representative work of Li Yapeng's cross-border from the showbiz circle to the real estate circle, and after the celebrity effect dissipated, the project fell to the ground. Li Yapeng also fell into a protracted lawsuit with the shareholder Taihe Youlian Company because of a loan of 40 million yuan, and there was also an audio of Li Yapeng's "begging for forgiveness" flowing out of the middle, and the tone of his voice earnestly said, "We have no way out, you want me to kneel down", and public opinion was in an uproar for a while.
Nowadays, Dafang has revived the Snow Mountain Art Town and humbled himself as a "minority shareholder", and Li Yapeng's "self-explosion" has successfully attracted a wave of attention. Focus financial investigation found that the Snow Mountain Art Town is indeed as Li Yapeng said, many times confused with the Snow Mountain Town, but Li Yapeng claims to be a small shareholder, there are some "Versailles", penetrating layers of equity, Li Yapeng's shareholding ratio in the Snow Mountain Art Town project is far from small.
<b>"Minority shareholder" Li Yapeng actually accounted for more than 34% of the shares</b>
In the short video, Li Yapeng said that he was passing through Lijiang on a business trip, just to see the Snow Mountain Art Town, and then showed a scene of the current gathering of artists in the Snow Mountain Art Town, this pastoral atmosphere seems to be very close to the idea he had when he was operating the project, but we just saw the appearance, has the dilemma of the cultural tourism town really been dissolved?
Snow Mountain Art Town is developed by Lijiang Snow Mountain Investment Co., Ltd., which was founded in 2008 and initially positioned as a real estate development and cultural industry investment. Li Yapeng invested 4.5 million yuan, accounting for 90% of the shares, is the actual controller, his brother Li Yawei contributed 450,000 yuan, accounting for 9% of the shares, and another friend contributed 50,000 yuan, accounting for 1% of the shares.
From 2012 to 2013 can be described as a turning point for Li Yapeng, after studying at Cheung Kong Graduate School of Business, he was full of confidence in business, at that time his Zhongshu company territory also continued to expand, the establishment of Beijing Zhongshu Real Estate Investment Co., Ltd., later renamed Beijing Zhongshu Investment Holdings Co., Ltd., and successively established Beijing Zhongshu Yaji Trading Company, Beijing Zhongshu Hotel Management Co., Ltd. and other companies.
In 2012, Lijiang Xueshan Investment acquired a land parcel at the foot of Yulong Mountain for 163.5 million yuan, and Taihe Youlian Company, which was good friends with him at the time, injected capital. According to public information, Based on the recognition of Li Yapeng's personality, Taihe Youlian invested 6 million yuan in Xueshan Company, and then continuously increased its capital to 60 million yuan.
November 2013. Li Yapeng officially announced his entry into real estate, in his vision, the total investment of Snow Mountain Art Town will reach 3.5 billion yuan, the project covers an area of 270,000 square meters, divided into Snow Mountain Academy Hotel, Snow Mountain Mansion (villa), Asian Youth Art Scene (courtyard commercial and residential, apartment) 3 sections.
The ideal is very full, the reality is very bone. With no experience in trading, the town development soon fell into difficulties. The tension in the capital chain was reflected at the beginning. In 2013, Xueshan Art Town initiated a two-year trust financing with a scale of 200 million yuan by Zhongrong Trust. Zhongrong Trust also became the major shareholder in the form of "clear shares and real debts", and Li Yapeng and Beijing Zhongshu Investment Holdings became minority shareholders.
Two years later, the town is still not improving. According to media reports, the sales of real estate projects such as villas planned by the town are dismal, but Li Yapeng is still an idealistic posture, it is said that he can't understand the report, but he is very willing to spend money, the villa garden alone is the landscape cost of tens of millions, and the internal management of the company is chaotic, reimbursement matters and so on.
In May 2015, Zhongrong Trust withdrew, and Li Yapeng's shareholding did not return to before, but added two new shareholders of Industrial Guoxin Assets under Taihe Youlian and Industrial International Trust. Under the strain, Li Yapeng also pledged his shares and That Year's Book Holdings to the Lijiang Branch of China Merchants Bank for financing.
Like the introduction of Taihe Youlian due to personal friendship, Yi Xiaodi, known as the "Six Gentlemen of Wantong", appeared with his Sunshine 100, and it is rumored that he and Li Yapeng felt sorry for each other. In June of that year, Sunshine 100 issued an announcement that Sunshine 100's wholly-owned subsidiary had acquired a 51% stake in Lijiang Xueshan Company for a consideration of 193.8 million yuan in an attempt to revitalize the town.
In 2016, Industrial Guoxin Assets withdrew, and the shareholding structure has not changed since then, namely Sunshine 100 accounted for 31% of the shares, its subsidiary Wuxi Suyuan Real Estate accounted for 20% of the shares, Taihe Youlian accounted for 10% of the shares, Li Yapeng accounted for 27.8%, Zhongshu Holdings accounted for 6.6% of the shares, Li Yibing accounted for 4.2% of the shares, and Li Yawei accounted for 0.35% of the shares. Li Yapeng is the chairman of the board and the ultimate beneficiary.
In this calculation, Li Yapeng, Li Yawei, and Zhongshu Holdings accounted for more than 34.8% of the shares, and Li Yapeng humbled himself as a minority shareholder in the video, which is really Versailles.
<b>The debt crisis is still simmering</b>
<b>Li Yapeng's shares were frozen</b>
Nowadays, although the Snow Mountain Art Town has not finished under the Sunshine 100 operation, it seems to have not improved much. The debt crisis caused by the project is still not completely freed from li Yapeng to this day.
After several rounds of equity changes, the contradiction between Li Yapeng and Taihe Youlian has been escalating. According to the original contract, Taihe Youlian injected 60 million yuan, correspondingly accounting for 10% of the shares. Xueshan Investment shall ensure that all the equity it actually obtains is not less than 100 million yuan, and if the project loses, the loss will be borne independently by the original shareholders of Xueshan Investment; if the development cycle exceeds 3 years, Taihe Youlian will first recover the agreed fixed equity income of 40 million yuan. The contract between Li Yapeng and Taihe Youlian is actually a so-called VAM agreement.
Li Yapeng, Li Yawei and Zhongshu Holdings also issued a "Letter of Commitment" to Taihe Youlian Company in April 2015, stating that Xueshan Company and its original shareholders (Li Yapeng, Li Yawei and Li Yibing) made an undertaking on the guarantee of matured creditors' rights in the transfer of shareholders Li Yapeng and Li Yibing's equity to Sunshine Group and With Taihe Youlian Company: at the latest, 40 million yuan of mature debts were paid by December 25, 2015, and Li Yapeng and Zhongshu Company provided equity security for the debt with their entire equity in Xueshan Company.
In March 2021, the Chaoyang District Court rendered a judgment that Li Yapeng and Li Yawei would pay 40 million yuan and interest to Taihe Youlian within 10 days.
Li Yapeng was indifferent to the verdict, and in August this year, Li Yapeng's equity in Lijiang Xueshan, totaling 72.7935 million yuan, was frozen.
In October this year, Lijiang Xueshan Investment was also listed as an executor, with an execution target of 350,000 yuan. It turned out that in 2013, a company installed the multimedia project of the Yilianfang project in the ancient city area of Lijiang City, and Lijiang Snow Mountain Investment did not pay for the project, which can also be seen that at that time, Li Yapeng managed a mess.
However, in the Snow Mountain Art Town, Li Yapeng's ambition for cultural tourism real estate has not been extinguished. In 2017, Henan Zhongshu Real Estate Co., Ltd., an affiliate of Li Yapeng, joined hands with Jinke to build the first China Wengu project in Zhengzhou; in 2019, Li Yapeng auctioned four pieces of land in Ganzhou to build Ganzhou China Wengu.
The hard bones of cultural tourism real estate are not easy to gnaw, and the scenery of the project when it was announced has passed, and the China Wengu project has gradually fallen silent.
<b>Confused snow-capped town</b>
<b>The back is even more bloody</b>
Nowadays, Li Yapeng seems to be full of interest in short videos, and began to shoot pastoral videos, the style is similar to Li Ziqi, but netizens do not buy it, thinking that it is just a deliberately created persona after his debt entanglement, "too greasy".
This high-profile clarification, I don't know if it is a drainage move. Li Yapeng mentioned Lijiang Snow Mountain Town, due to its similar name, was indeed mistaken by many self-media as Li Yapeng's Snow Mountain Art Town.
Deserted, dilapidated, and resembling a "ghost town", these scenes were filmed in the snow-capped town of Lijiang. Focus financial search found that Lijiang Snow Mountain Town is two kilometers away from Snow Mountain Art Town, and its developer is Lijiang Mangrove Tourism and Cultural Real Estate Development Co., Ltd., which belongs to a subsidiary of Fuhua Cultural Tourism.
There is also a dramatic story behind Lijiang Snow Mountain Town, which belongs to Fuhua Holdings, which was established in 2013, with business covering real estate, finance, investment, culture, tourism, etc., with total assets of more than 100 billion yuan. The development of cultural tourism needs to precipitate huge amounts of funds, and most of Fuhua's money comes from the funds raised by its P2P platform Walrus Wealth Management.
The media has reported that the financing scale of Lijiang Real Estate Investment Special Private Equity Fund is 200 million yuan, with an annualized income of up to 11%, and the funds raised are invested in Lijiang Mangrove Tourism and Cultural Real Estate Development Co., Ltd. in the form of capital increase and share expansion, and are ultimately used for the later development, construction and operation management of Lijiang Fuhua Resort World.
The actual risk of the interlocking process is quite high, and in 2018, Fuhua's P2P platform fell into a redemption crisis, followed by a total collapse, and cultural tourism real estate also declared failure. Today, Wang Xin, the actual controller of Fuhua, has disappeared from the public eye, some people say that he ran to Hong Kong, and some people say that he crossed east to Japan.
Now that Li Yapeng has come out to clarify the relationship between the two, I don't know if I see the current situation of the snowy mountain town, is it a matter of affection or luck?