MegaFon, one of Russia's largest phone and internet operators, recently launched a new ad that invited Hollywood star Bruce Willis!
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All of Bruce Willis's shots in the ad were made by facial generation technology, and Bruce Willis stayed in the United States during filming, but he received a portrait fee. (Russian advertising market experts interviewed by vedomosti daily estimate that Bruce Willis could be paid between $1 million and $2 million.) ）
The image of Bruce Willis in the ad was created using a face generation technique based on neural network algorithms. To achieve this, the engineers at Deepcake Studios used a lot of photos and videos from Bruce Willis. 34,000 content units were created, and finally the neural network used these units to create the image in the advertisement. MegaFon's Director of Brand and Marketing Communications said.
The use of Hollywood celebrities in advertising campaigns in Russia is nothing new, but intercontinental travel has been greatly hampered since the start of the COVID-19 pandemic, and the difficulty and budget of bringing in Hollywood stars has increased greatly. This facial generation technique can effectively solve these problems.
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