As long as my singing heart is not distracted, my music will be alone, which is the most heartwarming copywriting of "Sound into People's Hearts"; there are also memories in the taste buds, although the feast is over, I will still think of you when I taste it, no one prescribes the way of childhood, as long as he has his own way of happiness, that is childhood. This is the inner confession of "Longing for Life", and people often yearn for it most in childhood.
Some people say that Hunan Satellite TV's variety show is the best in the country, but some people say that it is only a program for children. Some people say that the hosts of Hunan Satellite TV are the best, but some people say that they cannot be on the big stage. Some people say that Hunan Satellite TV's variety show copywriting is the best, and I believe that no one has questioned it.
In fact, the copywriting in hunan satellite TV's major variety shows has always been a place where the audience claps their hands, and even many young people use it to write love letters to their girlfriends. Especially about love, youth, and years, there is always a seemingly plain language to tell the poetic flow of years, there are fireworks in the world, there is chai rice oil and salt, but there is an endless philosophy of life.
With so many beautiful copywriting, we have to lament the strength of the production team behind Hunan Satellite TV, which has to mention a core figure, that is, Wu Mengzhi, a copywriting goddess who has a monthly salary of more than one million. She followed the Long Dani team to Hunan Satellite TV in 2005, that is, the phenomenon-level variety show "SuperGirl" was popular throughout the country that year, and then Wu Mengzhi directed the "Flowers and Teenagers" series, the "Wife's Romantic Trip" series and "Sister Riding the Wind and Waves", and the copywriting of these three programs can be said to be drunk to the heart, the function of the text has exceeded the original picture, and even raised the grade of the program by a large margin. In addition to these three programs including "Dear Inn", "Longing for Life", "Happy Male Voice", "I Am a Singer" and other variety shows have her "messages", it can be said that all the poking hearts are from Master Wu's hand!
Let's talk about the 2020 trend-setting original program "Sister Riding the Wind and Waves", which gathered 30 female artists over the age of 30 and determined to challenge themselves again. There was not much anticipation to let a group of copywriters make the show go viral before it aired. This show proposes "Thirty and Standing", "Thirty and Encouraging", and "Thirty and Li" super chicken soup.
After the age of thirty, there are fewer and fewer witnesses in life, but they can still witness themselves;
After the age of thirty, all possibilities continue to fade, but you can still cross time and cross yourself.
Thirty and inspiring, in the refinement of time, the sonorous of the times, we are constantly renewing, the ability to ask questions about the world, about life.
Thirty and standing, we discern ourselves from each parable, and we know the hearts of others, the truths of others.
Thirty and li, li color horses, flying clouds and stepping on the sea, we care about success, we also care about failure, and we care more about the mountain that everyone has to face. We care about the good, care about love, more concerned about the ever-changing future, hard work and turnover are not discouraged and firmly believed.
Laugh and cry, youth returns
All the past is the prologue
Hang on to the clouds and ride the wind and waves
Before the official launch of this show, 30 women were also customized with individual copywriting, and here is only an example of Wan Qian, each of whom is very appropriate:
You think my sister is in the ranking, in fact, the practice of the piano to the end, the fan's blessing is "self-seeking more blessings", my sister will conquer you with strength, thirty and Li, youth back to the position! --Wan Qian
As the director of "Flowers and the World", the direct copywriting has played an unimaginable role, and even let people forget the appearance of the guests! The copy interspersed in the program sublimates the quality of the entire program and makes it more meaningful. If you only look at the scenery, you can only say a little beautiful, if you just look at the copy alone, it is a bit empty, but put together, it is a story that everyone can't escape. The copywriting gives the scenery a power, lets the love have sustenance, and allows the audience to enter the entertainment atmosphere set by the director and gently tell it. Find a few to share:
Having walked so far, we were looking for a parable, and heard that it was, over the mountain, over the sea...
All that people have, is to leave step by step; partners, dust, dear, Hua Nian... The loneliest darkness is to close your eyes; but to see the real stars.
The sunset is the eccentricity of the river, and the heavens are the flag of the youth. Love is not staring at each other, but looking into the same distance. We open our hearts and are never alone.
In this regard, it is true that there is nothing to cling to, like a shepherd who has lost his flock and grass, who is lonelier than the wasteland and more defiant than the earth.
Maybe, everyone is a lonely Snoopy, maybe, as soon as you play, your teammates become opponents! Sometimes victory, however, is not because of fighting. Just because I learned to bravely raise the white flag and my own hands!
The world is full of rain, and you are shoulder to shoulder, stealing half a day of leisure!
Eight simple words: "Sunset sky, romance is still there!" ", the mood is full of flying!
There is also Wu Mengzhi's "Wife's Romantic Trip", an important topic about the formal play of love and marriage life, from simple words to the life of the star who is high up in the sky to the bit by bit of chai rice oil and salt, watching their words feels that the love of Zhang Zhilin and Yuan Yongyi is more attractive and touching than watching their real life.
"All the take-it-or-treats, all the habits,
All in marshmallow days,
Melted into the smell of I love you. ”
I like the season of Huo Siyan and Yang Qianwei in "Romantic Trip", the copywriting is powerful but not tender. When describing Huo Siyan and Du Jiang, there is a paragraph that I like very much: "Mountains and seas, beautiful galaxies, all the beautiful existences in the world, I always love you the most"!
There is also the pair of Yang Qianwei and Ding Zigao: "With a lonely and courageous heart, and gentle to the bone, noisy world, you are the dawn of the world", which is very in line with the attitude of these two people's lives!
There is also a passage in "Happy Boys" written specifically for boys:
There is a disease this summer called Hua Chenyu
Black into a bolt of lightning, Yu Xiang
As soon as he sang, he was paralyzed, and there was no pollution in Bai Jugang
I heard that Huan Huan is a dark horse, and the black horse Ning Huan Yu
There is a kind of cold called forgetting to wear autumn pants, and there is a kind of heat called Ou Hao cool enough
Fall in love with a wild horse, don't call me a literary youth, left-standing
People are floating in the rivers and lakes, Xiao Qiang is not afraid of knives, Jia Shengqiang
Happy Yang Yang Yang
Twist your waist with your life, Rao
Just be different from others
Never pretend to be pure, to whom to see
I dare not be perfect
Do you dare to listen
Describing the most natural passage of "Longing for Life", I also hope that this show can always be like this:
The kitchen has fireworks and the dining table has good food;
There are friends next to you, and there are laughter in the living room;
The bedroom has hugs, that's happiness.
The so-called talent is just a long-term effort, and the place where the spotlight can't shine is hard work and sweat!
Its practical words are not so gorgeous, nor so deep sense of historical heaviness, are bits and pieces of life, is the simple and unpretentious copywriting let us resonate, directly to the feelings in the heart, which can also see Wu Mengzhi's knowledge and depth of cognition of life, this copywriting can make the program rise a grade, worthy of a million annual salary!
Author: Yi Mo Yu.
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