One of the topics on Zhihu: "Why doesn't anyone go to Shanghai to see the sea", with 280,000 views. The following respondents are numerous for different reasons:
Some people use geographical common sense to explain, because Shanghai is at the mouth of the Yangtze River, the sea contains a large amount of sediment, black and yellow turbidity, and it is not good.
There are also people who take care of him and put up a bunch of beautiful pictures of Shanghai's major scenic spots, which means that Shanghai has such rich tourism resources, why bother with the sea.
Some people fundamentally refute this proposition and attach a photo - the sea in Shanghai in the photo is quiet and beautiful, vast and far-reaching, and has a lot to see.
Tourists' perspectives are full of differences, but there is one fact that cannot be argued: Shanghai has a 100-kilometer shoreline near the coast of Hangzhou Bay, and the mature tourist attractions that have been developed include but are not limited to the city beach in Jinshan District, Jinshanzui Fishing Village, the bihai jinsha in Fengxian District, and the Fisherman's Wharf... Coupled with the "Wild Road" attraction "Sky Mirror" that rose after the listing of the Lingang New Area of the Free Trade Zone, there are many places in Shanghai to see the sea, and there are many people in Shanghai who want to do seaside business.
Mirror of the Sky. Provided by the Lingang Management Committee
Last month, Bihai Jinsha in the Fengxian Bay tourist area reopened after two years of closure. In the afternoon, the crowds of people poured in one after another, going to the sea, digging sand, at a glance, it was also a sea of people. At the beginning of July, Jinshan City Beach held a music fireworks festival, and on the opening day, even the vendors selling kebabs had to be labeled as "limited to buying two strings".
However, these good passenger flow data still cannot erase an objective and sober consensus: Shanghai has not yet formed a composite coastal tourism industry chain, which is even more different from the old coastal tourism cities in China such as Qingdao, Xiamen and Sanya.
Why is Shanghai's beach resources both abundant in supply and potential demand, but the industrial development is poor? If the beach wants to become another business card among Shanghai's many urban tourism resources, what else can we do? Reporters from Jiefang Daily and Shangguan News did some investigation.
After watching the sea, do you still want to eat seafood and live in a seaview hotel? Not so easy
On July 10, the music fireworks festival of Jinshan City Beach opened, and the reporter deliberately drove there. Around 3 p.m., several nearby parking lots have long been saturated, and on the Shanghai-Hangzhou Highway on the east and west sides of the entrance to Qijiadun Road in the scenic spot, the traffic police department occupies a lane to open up dozens of temporary parking spaces, but it is still unable to meet the needs of tourists.
One car after another was diverted by the traffic police on duty to Long Andong Road, and the parking range gradually approached Jinshanwei Station. Many car owners simply park directly on the fire passages in the nearby communities and enterprise entrances, making the roads more and more congested.
In fact, in order to alleviate the problem of parking and taxi difficulties during the event, the local government deliberately opened a bus short barge line during the festival, but the information asymmetry of tourists, coupled with the lack of beach emergency plans, still makes the whole scene become a bit busy.
At 16:30, the reporter entered the scenic spot after checking the ticket. At this time, there are still nearly 3 hours before the opening ceremony of the fireworks festival in the evening, but the beach swimming area has been closed and many amusement projects have stopped. As a result, the night market built on the beach has become the most crowded place.
At four o'clock in the afternoon, the city beach can no longer be close to the sea. Photo by Li Si
In front of the food stalls such as grilled meat, fried noodles, and grilled sausages, the queue has exceeded the venue reserved by the organizers. The owner of the "Alishan Barbecue" held the last skewer in his hand and shouted at the queue: "Sold out!" There is a limit of two strings per person. As soon as the voice fell, the beach staff passed in front of the stalls, and one by one, they instructed: "At most, the stalls must be closed until 7:30 a.m." "Because the fireworks show is about to start.
Fireworks Festival scene. Photo by Li Si
Around 20:20, the fireworks show ended, the surrounding restaurants were all closed, and the scenic spot was closed. Many tourists had to go out of the scenic spot to find another meal, and the reporter also walked along the outer road, and finally chose to go to the farther Jinshan Wanda Plaza for dinner.
The reporter had been to Qingdao several times earlier, and he thought that the most pleasant scenery there was the young people who skewered and drank beer on the coast at night. In contrast, the surrounding businesses of Shanghai Beach are somewhat thirst-quenching.
Qingdao Haibin Night Market Restaurant. Source: Dianping
Of course, because the entire scenic area of the city beach is narrow and long, the beach is close to the petrochemical street twelve villages, nine villages, ten villages and other communities. If the business hours are extended, the lights and noise will inevitably affect the life of the surrounding communities. In order to balance tourism and people's livelihood, it is also necessary to make some concessions.
After the opening of Fengxian Bihai Jinsha, two night market food truck areas on the shore, as well as several fixed fast food restaurants, are the first choice for tourists to satisfy their appetites. Inside, there are all kinds of burgers, milk tea, grilled skewers, ice cream, Chinese food, etc., but it is a little less "seaside flavor".
The former Fengxian Beach has seafood. Around 2005, Fisherman's Wharf, another attraction on the west side of The Green Sea Sands, was in full swing. On the shore, the Palm Beach Hotel is built with reference to five-star specifications, and the rows of food stalls and seafood restaurants on both sides of the hotel are always difficult to find. And all this, with the ups and downs of the market and the tightening of seaside business activities, gradually disappeared.
Pointing to the map of the jurisdiction, Yao Hong, director of the management committee of the Bay Tourism Area, said helplessly that after the transfer of the surrounding land in the early years, many real estate developers built villas and hotels along the coast, and the shops along the street were all sold to small owners. Since then, due to poor management, the hotel has changed owners several times, and the quality has dropped again and again; the land area nearest to Bihai Jinsha has been in a bad end, and the developer's planned seaside hotel project has not been launched; and the small owners have also been unable to escape the fate of dismal business and have closed their doors. "The biggest headache is that because there is not much space around us to develop, we are now limited in our desire to do a big job."
Fengxian Fisherman's Wharf. Source: Netizen "Chasing the Wind Brother"
Fisherman's Wharf Scenic Area has also placed barbecue night markets and amusement facilities. However, due to the pollution restrictions of beach operations, it was eventually banned. With the opening of the new Bihai Sands, the limited land space on the beach has been designed into public facilities and catering facilities under the premise of meeting catering and emission standards. However, the nature of the main body of light catering also determines that the commercial consumption grade of the seaside is not high, if tourists want to eat a special seafood dinner, or enjoy a night of beach special homestays, hotels, I am afraid that they will have to think of another way.
At this time, Shanghai's Jinshanzui Fishing Village, Luchaogang Seafood Street can make up for the needs of tourists to "eat seafood" to a certain extent, but "seafood" is far from "sea view". The nearest city beach to Jinshanzui Fishing Village, about 4 kilometers by car, if it is to other beach scenic spots, it is often tens of kilometers, think about the interest is reduced by more than half.
After the improvement of "yellow mud paste", the beach "catching the sea" has become a new way of playing for Internet celebrities
Although the commercial space of Shanghai Beach is constrained by many factors such as society, capital, and policy environment, a real coastal enthusiast will definitely tell you at this time: the way the beach is opened is not only "eating, living and playing", but also a kind of consumption.
The "Mirror of the Sky" in Lingang, which has become red in the past two years, is a typical representative of this. The reporter learned from the Ecological and City Appearance Management Office of the Management Committee of the Lingang New Area that due to the existence of the piers of the Donghai Bridge, the beach land located next to the intersection of Century Pond Road and Haiji Fifth Road is slower all year round. If the wind happens to be not strong, a water immersion zone will form when the tide falls, showing a mirror visual effect.
On holidays, the beach is like "dumplings", and the "population density" is comparable to the swimming pool of the water park in the middle of summer. On some life service APP, the photo and punch card strategy of lingang's "sky mirror" is even more so many that it cannot be brushed. Many bloggers call it the "Secret Land of Shanghai", as if only those who have been there deserve the name of "Shanghai Pass".
The beaches of Shanghai are indeed very different from the beaches we traditionally think of. The special geographical location determines that there are a large number of beaches here. Therefore, in the early years, people always felt that it was just a piece of "yellow mud paste", and there was nothing to see. In fact, this problem is not difficult to solve.
Around 2003, Jinshan has achieved the color of sea and sky by building artificial beaches. In order to achieve the best results, the bihai golden sands created by Fengxian were specially transported from other provinces to the real "golden sands". Seawater is also introduced into the reservoir first, filtered out sediment and microorganisms by sediment, and then put into the pro-sea water play area. "If you come early in the morning, you'll see very clear water and high visibility." Fengxian local photographer "Brother Chasing the Wind", who has been photographing the sea for many years, told reporters.
Early morning blue sands. Source: Netizen "Chasing the Wind Brother"
Fengxian Fisherman's Wharf Scenic Area has been prosperous for a long time, but also because of a "yellow mud paste" beach land. Every afternoon after the low tide, a large area of the beach is exposed and stepped on the hard state, which is commonly known as "iron plate sand" by the locals. According to reports, this was formed under special geology. The existence of teppanyaki sand allows tourists to get close to the sea and go to the depths of the sea, which has spawned a special way of playing: catching the sea.
Recently, the sun is scorching, and the free Fisherman's Wharf has become the favorite place for many citizens: carry a bucket, a shovel, and old players who know the scriptures will also bring a bag of salt, go to the beach to sprinkle in one air hole after another, and small crabs and small seafood will emerge.
Relying on the existing ecological advantages, Shanghai Beach has actually carried out full potential. The reporter also further learned from Lingang that an ecological park that protects birds and their habitats at the same time and provides tourists with a viewing experience is brewing on Lingang Beach.
Lingang has a ecological reserve, which is a "holy place" in the hearts of bird lovers, and beautiful or rare birds such as cygnets and fairy-colored birds are "regular visitors" here. At present, Hainan and Tianjin in China, Miranda in New Zealand, and South Padre Island in Texas abroad all combine bird watching with beach play to achieve the effect of mutual drainage. In France's Somme Bay, for example, tourists have carefully planned their routes, and while enjoying the cliffs, forests and beaches, they can always see a variety of rare birds. "Migratory Bird Paradise" became the new name of Somme Bay and successfully attracted a steady stream of tourists.
Somme Bay. Source: Netizens "Go with the Flow"
Gong Hongbing, director of the Ecology Division of the Lingang Management Committee, said that the ecological park is planned to be built about a kilometer away from the "Mirror of the Sky" beach. However, how to perfectly integrate the concept of beach and bird watching, and open up the last kilometer between the "sky mirror" and the ecological park, still needs further planning.
How does the beach "cheer and shout"? Extending the value chain is imperative
A travel software shows that the entrance ticket to the park is 64.5 yuan, and more than ten sub-projects in the park, such as "Colorful Water Park", "Water Slide" and "Water Hot Wheel", need to pay separately. Of course, if you are a professional player, you can also walk into the water sports club on the shore and experience professional water sports such as windsurfing, sailing, ropeway water skiing and so on.
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Bihai Sands Sailing Windsurfing Project.
However, according to the Bay Tourism Zone, these sub-projects are operated by a third party, and the benefits generated by The Blue Sea Golden Sands every year are actually only the ticket money.
However, the cost of using the beach is extremely high. The "Sea Area Use Certificate" of Bihai Jinsha is awarded by the Ministry of Natural Resources, and it is necessary to pay 100 million yuan of use fees every year. At present, Bihai Jinsha has only developed 2.81 square kilometers in the central area, and has paid more than 28 million yuan in royalties this year. In the short term, if we can't find ways to dilute costs and achieve profitability, the future sustainability of the beach remains to be seen.
Yao Hong said that at present, Bihai Jinsha relies on its own coastal landscape to divert a lot of water, and the next step will also form a new circle of coastal tourism through linkage with the surrounding Tourism Space such as shanghai international off-road circuit and bay international kite flying field. "And our greatest strength comes from the endowment of the beach itself." Yao Hong said that compared with the shoreline of other sections of Shanghai Beach, the blue sea and golden sand are deep and long, showing a block structure, and far from residential areas, which is more suitable for undertaking some large-scale activities at night to a certain extent. "In addition, after the development of the central area, we still have two areas in the east and west that can dock high-quality market-oriented projects, and this beach will definitely have greater development tomorrow."
Fengxian Blue Sea Golden Sands. Source: Netizen "Chasing the Wind Brother"
Fengxian Beach Motorcycle Race.
At present, Jinshan District, which is fully launching the "Shanghai Bay Area" city brand, has already taken a step forward. In February this year, Fosun Group and Jinshan District held hands, and the main body of the market made it clear that it would deeply devote itself to the construction of the Jinshan coastline, and introduce many industries and explosive IP such as cultural exhibitions, medical and health care, outdoor sports experience, performing arts activities, film and television cultural creation and so on.
The "Shanghai Bay Area" focuses on the layout of the coastal international cultural tourism resort, and has also planned an area of 8.1 square kilometers, including the four functional plates of Jinshan City Beach, JinshanWei Station Urban Complex, Jinshanzui Fishing Village and Reclamation Area.
The fireworks festival, as the beginning of the three-month summer tourism carnival season in Jinshan, is another test of the extended beach tourism value chain in Jinshan District.
According to reports, the Jinshan District Cultural and Tourism Bureau led the cultural and tourism resources in various scenic spots, guest hotels, homestays, restaurants, shopping malls, various performance spaces and other cultural and tourism resources in the region, and jointly launched a multi-cultural tourism activity and tourism product package covering "eating, living, traveling, shopping and entertainment". Compared with the tickets of about 30 yuan on weekdays on the city beach, the ticket price of the reporter participated in the fireworks festival on the day, the ticket price premium to 158 yuan, but the number of people entering the park is still estimated to reach thousands, which shows the attractiveness of the characteristic tourism resources to tourists.
Lingang relies on the advantages of institutional innovation, and there is still more room for imagination in its beach economy. He Xiaoying, deputy director of the Commercial and Cultural Tourism Department of the Lingang New Area Management Committee, said that the largest artificial lake in Shanghai, Dishui Lake, is also on the seashore, and some projects that are difficult to develop on the sea due to ecological protection are not a problem on the lake. At present, There are already sailing, rowing and other projects in Dishui Lake, and in the future, suitable water activities will be further developed according to the actual situation of Dishui Lake.
Portside Beach. Provided by the Lingang Management Committee
In addition, with the landing of the next tax exemption policy, Lingang is expected to become a superposition of "beach economy" and "tax-free economy". It is reported that Shenzhen Duty Free Group has signed a contract with Lingang to build a duty-free commercial complex against the international first-class under the premise of policy conditions, dividing dozens of types of duty-free commodity areas such as luxury goods, clothing areas, cosmetics areas, watch areas, boutique areas, food areas, etc., and introducing hundreds of high-end flagship stores, brand direct stores and new retail brand offline experience stores of well-known brands at home and abroad.
At present, for Shanghai beaches, especially those "wild meat" beaches, it is more important to ensure safety while developing. Gong Hongbing said that the structure of the beach in the "Sky Realm" is not stable enough, and the closer to the sea, the more difficult it is to ensure safety. There have also been several incidents of tourists being stranded on the beach after the high tide, but fortunately, there are no dangers at the end. At present, the management committee has used means such as drone patrols to achieve real-time monitoring of beaches.
On the evening of July 16 this year, a tourist accidentally fell on the seawall and was injured while illegally climbing the wall embankment at Fengxian Fisherman's Wharf, which once again sounded the safety alarm for beach play. The reporter learned that the Fisherman's Wharf has been opened free of charge all day in recent years, and the scenic spot has also arranged corresponding patrol security guards to be on duty. However, because the coastal seagull road cannot be closed (otherwise it will affect the travel of surrounding residents), and the actual height of the retaining wall cannot prevent adults from crossing, the scenic spot has to improve safety supervision by strengthening signs and tourist persuasion. "In the later stage, we will further strengthen the warning and guidance, and try our best to make tourists have fun and have a safe time." Lu Qin, head of the tourism section of the Bay Tourism Area, said.
Column Editor-in-Chief: Tang Ye Text Editor: Du Chenwei Title Image Source: Bihai Jinsha. Netizen "chasing the wind brother" photo
Source: Author: Du Chenwei Hu Xingyang Li Si