The National Sugar and Wine Fair is a large-scale national food and beverage commodity fair, which is highly concerned by food and beverage enterprises and consumers. This autumn' National Sugar and Wine Fair is the 101st, which was held in Tianjin in the autumn of October.
This year's National Sugar and Wine Fair lasts for three days, using all indoor venues and some outdoor areas of the first and second phases of Tianjin Meijiang Convention and Exhibition Center, with a total exhibition area of 119233 square meters. The National Sugar and Wine Conference, for wine companies, is a "martial arts conference", and major wine companies and brand operators across the country have participated.
Jiangsu has a unique Chinese liquor production area and Chinese liquor capital Suqian, coupled with a good historical inheritance and brewing technology innovation, so that Jiangsu famous wine has a unique strong fragrance and soft style, this style also makes Jiangsu famous wine more in line with the consumption trend of the liquor market, becoming a major province of liquor production and marketing, and the previous sugar and wine meetings are the focus of attention of visiting distributors. As one of the brand liquors of Sujiu and Jiudu, Yuzhen Liquor, like other famous wines in Jiangsu, was the first to appear at the Tianjin Autumn Sugar Festival. With the characteristic exhibition hall and the strong fragrance of soft and high-quality liquor, the Royal Treasure series of wines has attracted the attention of many domestic and foreign visitors, and the business negotiations have been fruitful, and its wines have been widely praised by visitors. Many visitors took a sip of Imperial Treasure Imperial Wine, reveled in the soft aroma of wine, or closed their eyes endlessly, or gave a thumbs up in appreciation, or frequently nodded their heads to praise the wine... Many visitors were also interested in learning about the brewing process of Imperial Treasure Wine.
<h1>Imperial treasure wine is well received because of historical heritage</h1>
After research, the Royal Treasure Wine Industry can be traced back to the Tang Dynasty, and by the end of the Ming Dynasty and the beginning of the Qing Dynasty, it was one of the largest troughs in Yanghe Town at that time - the Royal Treasure Trough. According to historical records, in the Qing Dynasty, "the Qianlong Emperor toured the south through Taoyuan (present-day Siyang), and the Tribute of Zhixian County was made of imperial treasures and wines, and the emperor drank." After the emperor drank, he was overjoyed and gave him the name 'wine tastes mellow, and the real wine is also good'. Since then, all of them have been special products of royal treasures, that is, local officials have paid tribute to the capital for the use of the royal family. Surplus goods, merchants from all over the world are willing to buy royal treasures. It can be seen that the imperial treasure wine of that era was mainly used by the royal family because of its mellow taste, and it was not easy for ordinary people to drink a cup of royal treasure wine. Fortunately, yuzhen wine industry, inheriting history, adhering to the precious characteristics of the wine body, inheriting the past and opening up the future, continues to grow and develop. At present, The Yuzhen Liquor Industry team of more than 1,000 people, with five liquor production and sales bases, covers an area of 100,000 square meters, the design scale is 1,200 cellars, 20 koshi barrels, 16 modern filling production lines, with an annual output of more than 6,000 tons of high-quality Wuliang wine, an underground wine storage capacity of more than 10,000 tons, and sales revenue gradually approaching 1 billion yuan. Nowadays, people want to drink the imperial wine of that year, and the drinkers can buy the royal wine in large supermarkets such as Suguo.
<h1>Olympian sake is well received because of the ingenuity of the brewing</h1>
Mr. Wang Youli, Chairman of Yuzhen Wine, is a national-level sommelier. Born of technology, he regards the creation of the "Century-old Royal Treasure" old store as a historical mission and lifelong value pursuit, always adheres to the enterprise spirit of "Character, Wine, Royal Treasure Wine", always adheres to the professional concept of "first being a person, then doing things, being a good person, and then doing things", always adheres to the business principle of "integrity, development and win-win", and always adheres to the eternal theme of "Royal Zhen and do the best liquor in China". Strive to strengthen internal management, strictly control product quality, cultivate the "fine, accurate, fine, strict" craftsman spirit, based on integrity, and strive to create a "Royal Treasure" brand image. The company's scientific and technological personnel focus on laboratory data, in-depth analysis and research, and constantly optimize the production process to ensure that the product is full of wine and stable quality. The company's production front-line personnel strictly control the production and packaging of various product indicators, product grades continue to rise, from raw grain procurement, cellar fermentation, barreling wine, quantity and quality wine picking, original wine storage, to wine body blending, finished product filling Each process is meticulous. The company has strong technical force, advanced production equipment, complete testing means, has passed the ISO9001: 2000 international quality management system certification, ISO14001 environmental quality system certification, but also set up quality inspectors in various production links, improve the rate of excellent products, so that the "Royal Treasure" series of wine in the previous national and provincial liquor quality evaluation has won many awards, in the community has a high visibility and market share.
<h1>Imperial Treasure Wine is well received due to its quality</h1>
The quality of Yuzhen wine is not only affirmed by its fans, visitors, industry experts, and leaders of the liquor industry, in the previous wine evaluations, 42 ° and 46 ° Yuzhen wine won the "China Liquor Quality Excellence Award", 45 ° aromatic century-old Yuzhen wine was designated as "Special Wine for banquets in the Great Hall of the People", 40.8 ° Mian rou Yuzhen wine was rated as "Jiangsu Famous Wine", and Yuzhen Collection, Jinzhu and Yinzhun Wine won the first place in the overall quality score of three product grades at the Jiangsu Provincial High-end Liquor Quality Supervision Conference. Won the Jiangsu Liquor Innovation Product Certificate, and was identified as the "Preferred Brand for Chinese Wedding Banquets". In the "2018 Yuzhen Wine Strategic Cooperation Forum" and the 2019 "Centennial Imperial Treasure Sealing Altar Reward Celebration" activities of Yuzhen Liquor Industry, an expert group composed of famous experts of national and Jiangsu liquor gao Jingyan, Liang Bangchang, Xu Yan, Ma Yong, Wu Jianfeng, Xie Yuqiu, Zhang Jialin, etc., conducted a review of Yuzhen-Royal Wine (40.8°), Yuzhen-Mianrou Wine (40.8°), Fragrant Ten-Year Cellar Sealing Altar Wine (52°), Sauce-flavored Ten-Year Cellar Sealing Altar Wine (53°) and Aromatic Ten-Year Cellar Sealing Altar Wine (68°). Five wines were evaluated, and the results of the appraisal were: Yuzhen - Royal Liquor Liquor, colorless and transparent, compound aroma elegant, soft entrance, soft and comfortable, long aftertaste, with a typical style of Mian soft type; Yu zhen - Mian Rou liquor, colorless and transparent, compound aroma elegant, elegant and delicate, harmonious aroma, tail jin refreshing, with this product style; strong aroma type ten years cellar sealing altar wine, colorless transparent, cellar aroma elegant, sweet entrance, mellow wine, harmonious aroma, tail end length, with a typical style of strong aroma type; sauce type ten years of cellar sealing altar wine, colorless transparent, cellar aroma elegant, sweet entrance, mellow wine body, harmonious aroma, tail length, with a strong aroma type typical style; sauce-flavored ten-year cellar sealing altar wine , clear and transparent, outstanding sauce aroma, elegant and comfortable, full body, harmonious taste, empty cup fragrance for a long time, with the style of this product; 68 degrees of strong aroma type ten years of cellar sealing altar wine, colorless and transparent, cellar aroma rich, aged fragrance simple, mellow body, harmonious aroma, long aftertaste, typical style.
With the strength of the good wind, it is time to raise the sails. Entering the new era, Yuzhen Liquor is actively laying out industrial transformation and upgrading, and making every effort to create "Imperial Liquor Treasures, Master Ingenuity, Wuliang Craft Brewing, and Quality Core", and promoting the high-quality development of Imperial Liquor step by step.