Written by | Make the fox fierce
Interview | Make the fox fierce
Edit | The river rolls
150 power is social media, telling community stories, spreading community concepts, sharing community operation experience, and exploring community business models.
"150" is the famous Dunbar number, that is, the upper limit of the effective social number of humans is about 150 people, and "power" refers to the multiplier. The "150 power" means that the community can effectively break through the Dunbar number limit of 150.
First, reconstruct broken emotions in words
We often say that one person can go very fast, and a group of people can go very far. The reason why a person walks fast is because he only sees his own steps, and a group of people together can make everyone discover themselves, change themselves, and see farther.
In the Good News Writing community, there is a girl whose parents divorced when she was eight years old, and she lives with her mother. Because of the emotional difficulties, the mother became obedient, grumpy, and lacked gentle love for her. She also developed a great resentment toward her mother, rarely returning home when she was a teenager and rarely seeing each other after graduating from work. Even if they are together occasionally, they often quarrel and cannot get along. As for my father, I haven't seen him for more than twenty years.
Now that she has a family and a child, because she paid attention to the public account of the good newspaper, she once saw an article written by the founder of the newspaper to remember her mother, which was very touching and began to reflect on herself. When she participated in the writing group, she used this theme to recall her experience and family situation, write a small paragraph every day, and spent about ten days to complete five or six thousand words of articles.
The process of writing is also the process of combing through her relationship with her mother, realizing that her mother has been living in pain, and only then will she have some stress responses. She shed tears as she wrote, recalling some details from childhood to adulthood, and felt that her mother still loved her, but she did not use her heart to taste.
She posted the article to the group, which attracted widespread attention, and everyone was touched by her sincerity and comforted her. After the article was completed, she decided to take a leave of absence to return to her hometown, stayed for ten days, accompanied her mother to the mall, ate ice cream, and shared the photos she took in the group, causing more people to think about their family feelings.
After the relationship with her mother became harmonious, her happiness also increased, and then she participated in the second writing group, began to recall the story with her father, and took the initiative to find him. She had always thought that her father did not like her, but in fact, his father was very excited and welcomed to see her. She also became friends with her half-sister, who learned to paint, and her sister, who was learning to paint, gave her a set of painting tools.
It is precisely because of writing that she discovers her inner pain points and opens up emotional channels with her parents. There are many more such insight stories in the community, and each issue of the writing group lasts only thirty days, but it has the potential to change a person's perception of the first few decades and reshape the life of the next few decades.
Second, make writing a spiritual meditation
The foundation of the community is to provide value, and value comes from the needs of people. Journalist-turned-newspaper adults feel that people are busy working every day and have no time to think, and writing is a good way to talk to themselves. The purpose of the Good News community is not to help everyone improve their writing skills, but more importantly, to let members discover themselves and improve their cognition in their persistent work, so as to achieve the same effect as spiritual meditation.
Once you've decided what to do, there are several important aspects to build a community:
The first is to set a threshold. "Joining the group without cost is just a lively picture, will not pour enthusiasm, and even become a troublemaker." And the simplest threshold is to collect a sum of money," the newspaper said. At present, the fee for the good newspaper community is 99 yuan, not to profit from it, but to let members pay attention to this matter.
The second is to have group rules. After entering the writing group, you have to complete the task as required every day, that is, no less than 500 words of writing. If you violate the rules three times a month, you will directly withdraw from the group. In the later stage, because many people attach importance to quality and write harder, they changed to submitting homework on weekdays and resting on weekends, but the violation could not exceed twice a month.
Third, we must have goals. Everyone entering the community must be for a certain value point, to do things together, and at the same time, this matter must also have a phased goal, controlled within the scope of hope to be completed. The newspaper lord saw a theory that a person could develop a habit in 30 days, so he set the deadline for the writing task at thirty days. Disband the group when it expires and proceed to the next issue so that more people can join.
Most of the people in the writing community are fans of the good newspaper number, mainly post-80s, mostly women, most of whom are office workers. Among them, some of them have the ideal of writing and want to be professional writers; some people want to write their own feelings and experiences, in order to express; some people are purely to see if they can insist on doing a good job.
After the group is completed, it will be divided into several groups, and each group will create a small group. Members who are responsible and willing to be managers sign up as team leaders. Group members write on platforms such as Jianshu every day, and then send links to their respective groups and large groups, and more than 24 points are considered violations. The community will combine hot spots every day, recommend writing topics, group members can either follow the topic, can also write according to their own preferences, the content is more casual, the focus is on the behavior itself.
There is a member of the community named Li Chochai, who used to be a reporter for Xinhua News Agency, loves to write, and has insisted on writing from the first issue to the 9th issue, through the community to promote himself to write every day. He wrote in an article: "This group is like an offline class collective, writing, sharing, and communicating together every day, and has a strong friendship with each other, which can be said to be a spiritual utopian community." "Similar feelings, almost everyone has, after each issue, people have discovered a self that has not been discovered before.
Therefore, since the 9th issue, the community has not deliberately promoted, but only pushed the members' own feelings articles in the second or last article of the public account, but the influence has become larger and larger, without the slightest sign of decay, and the average period has remained at more than 300 people. At the same time, because of cooperation with Jianshu, more than 2,000 original authors have been exported to the latter.
Third, the community that insists on doing things will persist
The founder of the community, Wu Alun, was a well-known financial journalist who interviewed big names in various industries and wrote the best-selling book "10.5 Billion Legends: Huang Guangyu and His Empire of The United States". But after a long time, he is also questioning himself, is it a good job to write someone else's story well? After reflection, he realized that it was what he wanted to unleash his potential and do what he liked freely. At the same time, he feels that in this era of mobile Internet, many people have similar ideas.
Just at that time, the rise of self-media, he opened a good newspaper public account at the beginning of 15 years, hoping to use this platform to connect people and people, people and knowledge, people and beautiful things. At first, under the slogan "Every life must shine", the public account excavated and reprinted articles related to lifestyle. Later, he began to focus on originality and explore the practice of free life, and has now accumulated more than 400,000 fans.
In March 2015, he published an article on his public account entitled "Insist on Doing One Thing", describing his experience of insisting on reading books in order to do a good job in interviewing, and added a note at the end of the article: I want to build a group and know people who can insist on doing things. Because the article was written sincerely and truthfully, the response was strong, and the group of 500 people soon filled up. Everyone shared their experience of insisting on doing things in the group, and they were very active.
But at that time, the newspaper adults were not very familiar with community operations, did not do special management, after a period of time, the group was abandoned, some people quit, there were new people came in, advertising also took advantage of the trend, became very chaotic, and finally did not work. Although this group is still there, it is no longer of much value.
By the end of the year, everyone was summing up the work of the year and looking forward to the future. Hu Shuang, the operation officer of the Good Newspaper, wrote a self-described article and wanted to stick to writing in the coming year. When the article will be pushed, the newspaper adults remembered their previous experience of doing community, and suddenly realized that they might as well use writing as an entry point and then seriously make a community. So at the end of the article, a summons order was launched, and anyone who was interested in writing for 30 days could sign up.
The first phase was attended by more than 150 people, just in time for the Spring Festival holiday, everyone had more free time, and they were very active in the group. Coupled with the systematic management methods such as thresholds, group rules, and goals, after the end, everyone generally feels that they have gained a lot and have spread in the circle of friends. The team felt good momentum, continued to do it the second month, became very popular in the third period, and has continued to do it ever since.
During this period, many communities also imitated their practices, including individuals and units, and even copied the copy directly from the past, in exactly the same form. But now, most of them have disappeared, and only the good news continues. "As long as a community does a good job of providing fundamental value, someone will follow you and be willing to pay for the community." The good newspaper community is the giver, and our core is to make everyone who comes in change," the newspaper owner said.
IV. "Luo Ji Thinking in the Lifestyle Category"
When the community became a big outlet, the theory of community operation also came to the sky, but the newspaper's cognition of the community did not come from the outside, but from the heart. As a freelancer, while enjoying the beauty of freedom, he also has anxiety, because he can only see himself and cannot see others. The community solves this problem precisely, and it "has a pressure and aura that makes you embarrassed to lose."
When running a community, he first thinks about what his needs are, how to meet them, and then pushes them to the satisfaction of everyone's needs. It's an inside-out process. And his partner Hu Shuang is a very strong executioner, who can patiently do those trivial things.
In addition to encouraging people to write on a daily basis, the community has also carried out some interesting activities. For example, on average, one writer will be invited to share in the group every week, such as best-selling author Li Shanglong, traditional writer Chen Lan, self-media person Chen Xiangpeng, book planner Li Na, etc., so that everyone can understand the status of the writing industry.
For example, organize high-intensity "perverted writing" activities, write five articles a day or write 50,000 words in two days, and work an average of more than ten hours a day. Registered participants set up a separate group, and if anyone can't complete the task, they have to send a red envelope of 100 yuan. But every challenge was successful, and ninety-nine percent of the people completed it. It is through this force of compulsion that communities unleash human potential.
Later, they will also carry out serial writing, such as personal autobiography series, writing out their own things from childhood to adulthood, or family story series, introducing the historical inheritance of each family, etc., "just like a lesson tree, the members' works are the branches and leaves above."
The newspaper lord envisions keeping the community in this state forever, doing it as a public good, because it helps a lot of people. But after all, community operation requires a lot of energy and manpower, and he plans to achieve commercial monetization through other means.
One is to expand the breadth on horizontal coordinates. In addition to the writing community, Haobao has also developed a painting community and is preparing to develop into various types of groups such as photography, calligraphy, handicrafts, and reading. As long as it involves the pain points in life and the dreams that everyone has not realized, they can help them through the way of community, which can become a training model.
The other is to increase the depth on longitudinal coordinates. Now the 99 yuan admission fee for the writing group is very low, just a small profit, mainly for those who dare not try to come in. In the next step, on this basis, we will establish a high-level professional writing group, such as novels, scripts, and commentaries, to provide in-depth services, and the fees will be higher.
Recently, they also made a small attempt: they sent a message to recruit 500 members, each paying 368 yuan, not making any promises, not providing any details, just saying that they were going to do something crazy. If you're curious, want to change yourself, and believe in good rewards, you can come in. As a result, 500 people quickly filled up.
Next, on this basis, the newspaper adults are going to do a year-long experiment to connect people with people, people and knowledge, and people and beautiful things. The advantages and disadvantages of the community are creative, and the creativity of the good newspaper community is undoubtedly a lot. "I hope that good newspapers can become the Luo Ji thinking of lifestyle," the newspaper lord said.
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150 power WeChat public number: mee150
For reporting please add WeChat: Jiang Ying (tiaodengzhiye)
Contributed articles by the community: [email protected]