Beijing Business News (reporter Liu Zhuolan) With the launch of the "three-child" policy, the mother and baby track has become more active. On October 16, at the 22nd anniversary celebration of Leyou, Leyou Group announced the launch of the "Leyou 100 Cities and 100 Stores Plan". Gao Haiyan, vice president of the marketing center of Leyou Group, told the Beijing Business Daily reporter that at present, Leyou has more than 700 stores and is expected to break through 1,000 next year. At the same time, Leyou Group hopes to use the franchise model to open up some sinking markets and tap the potential of the maternal and infant market in second- and third-tier cities.
According to reports, the so-called "100 cities and 100 stores plan" is that in the next year, Leyou plans to exceed 1,000 stores nationwide, and strengthen the stickiness with consumers by continuously upgrading app, mini program, and developing new media marketing forms such as live broadcasting and community.
As a mother and baby service provider in all categories, Leyou has also been working on member interaction activities. For example, a series of interactive activities such as "Pioneer Baby Garden Party", "Ten Thousand People Catch Zhou Qingsheng Club" and "Super Cute Games".
Gao Haiyan said that Leyou is also strengthening consumer stickiness and enhancing consumer immersion experience through different types of activities. In view of the frequency of activities, Leyou holds more than 30,000 parent-child interactive experiential activities every year, and during self-made festivals such as 513 Pregnant Mother's Day, 913 Newborn Day, 1018 Anniversary Celebration and other holidays, it cooperates with brands to launch a large-scale series of interactive activities linked by 10,000 people across the country to strengthen interaction and emotional links with consumers, and then increase the frequency of consumers' shopping.