On September 23, 2013, cbdtimes, an exclusive reading material for Tianhe CBD jointly created by Tianhe District and Southern Metropolis Daily, was officially launched and came to guangzhou white-collar elites in the form of a weekly newspaper. In 8 years, CBDTIMES has transformed from a community publication into a media matrix, becoming an exclusive cultural product for white-collar workers in the Bay Area that integrates information release platform, public opinion platform and white-collar service platform. On the occasion of CBDTIMES's 8th birthday, let CBD Jun use three sets of keywords to bring you to re-understand CBDTIMES.
Communicators & Policy Power
Online all-media Offline multi-scene
CBDTIMES was founded by the high-quality content team of Southern Metropolis Daily, and the originality of high-quality content is its housekeeping skill.
In the past eight years, CBDTIMES has published 258 issues, produced 2622 featured pages, and provided 5.13 million words of original content and 4288 pictures. If you calculate it in terms of 200,000 books, it is equivalent to writing 25 books for the Tianhe CBD. We were present at major regional events such as the annual meeting of the China CBD Alliance, the capping of the East Tower, the last landmark building on the central axis, and the launch of the overall upgrading of Zhujiang New Town. A total of 268 business celebrities, art masters and grassroots stars were interviewed and reported. For example, Lippi, Yang Jinlin, Wang Shi, Yan Weiwen, Fu Yuanhui, and Kevin Kelly have all appeared on the cover.
CBDTIMES weChat public account of the same name has 200,000 active fans. As of September 22, a total of 2539 pushes have been made, with a total of 5100 pushes. According to the statistics of the new list, CBDTIMES will produce a total of 1.176 million words in 2020, corresponding to a reading time of 2450 minutes, which is equivalent to watching Harry Potter twice. In the days when the epidemic was most anxious, CBDTIMES has been sticking to its post and bringing users the latest and fastest information. In 2020, CBDTIMES has a cumulative reading of 810,000, with a communication force of more than 95.77% of operators. "Super Nail Household" appeared next to Taikoo Hui, did you go to punch the clock? "The most luxurious office building in Zhujiang New Town to work elevator queue for half an hour? White-collar workers complained, and the hot news in urban areas such as "Solidarity" on the whole network were all traffic explosions.
Riding on the short video outlet and the Dongfeng of the Southern Metropolis Daily's large-scale construction of N video, CBDTIMES also opened up the video number of the same name this year, built a "newspaper terminal + mobile terminal + video terminal" communication matrix, and explored "online all-media" and "offline multi-scene". Since July 22 this year, CBDTIMES has been upgraded from a regional gift to a public offering in Guangzhou. While retaining the original channels for donating reading office buildings in supermarkets, we will open up exclusive access channels such as Four Seasons Hotel and Rosewood Hotels to expand their influence.
Offline, relying on high-quality content, explosive models are frequent. The "Lights up for the most beautiful retrograde" tribute action took the lead in landing in the Tianhe CBD, and reached the effect of "brushing the building" in just a few days, and the group planned to quickly explode the province from Guangzhou and promote it to the whole country, becoming the most visible media planning of the year. Last year, we jointly held the special exhibition of "Unity of Will and Salute the Anti-epidemic People" with the Guangdong Provincial Museum, and jointly with the Tianhe District Education Bureau to carry out the "Ideological and Political Class for the Opening of Schools", and 160,000 primary and secondary school students in Tianhe District watched live learning on the first day of school, achieving good social effects. The "Times Flash Studio", which landed on the same day as the 8th anniversary of CBDTIMES, was shot by the elite photographer of Nandu N Video for fans, which became another attempt for us to explore "offline multi-scene".
Co-builders & appeal
Public participation and assessment rankings run parallel
We intervened with the power of media think tanks to guide the public to express their opinions in an orderly manner, promote the upgrading of urban hardware, and achieve co-construction and co-governance. Zhujiang New Town "micro-transformation" public participation plan, "space under the bridge you and I build together" public participation activities, "roadside scenery, light up the city" Tianhe District railing, street lights, fruit skin box scheme design prize collection, etc., the three major public participation activities, a total of 1862 opinions and suggestions were collected.
Among them, the Zhujiang New Town "micro-transformation" public participation plan attracted the attention of more than 200,000 people through a series of activities such as questionnaire surveys, urban experiments, workshops and other activities (display activity pictures), and 100,000 people participated in the voting. The demands of ordinary citizens, executives, experts and scholars, visually impaired people, children and teenagers and other groups of people were fully reflected, and a total of 807 opinions and suggestions were collected, and finally 222 action projects were formed. "Space Under the Bridge You and I Build Together" The excellent plan collected by the comprehensive use of the space under the bridge in Tianhe District from the public participation activities has been officially adopted and actually implemented in the transformation.
On the other hand, under the trend of deep media integration, we also build a voice through various types of evaluations such as shop visits, evaluations, scoring, rankings, etc., to promote the improvement of social governance and accompany regional growth. We have evaluated more than 200 innovation carriers in Tianhe District, 61 parking lots in Zhujiang New Town, 20 major supermarkets in Tianhe CBD business district, 30 public toilets in the CBD area, 4 takeaway coffees, 5 mini gyms, 6 star hotel takeaways, 9 online fresh food platforms, 81 "cloud exhibition halls", etc., covering innovative quality, hardware facilities, commercial services, culture and art and other aspects. Many of the evaluations received positive feedback and were incorporated into the official evaluation system. The high-quality development performance evaluation of the scientific and technological innovation carrier in Tianhe District has been recognized by Tianhe District, and the evaluation results have become an important basis for Tianhe District to reward the innovation carrier. This review will be published for the fourth time this year.
In addition, the major cultural and sports events held by CBD, CBDTIMES as an in-depth cooperation media, opened an official voting channel for the event, taking the 2019 basketball, football and badminton matches as an example, under the call of the CBDTIMES platform, the three major ball games attracted more than 750,000 votes and participation.
Connecters & Cohesion
Shift from "Fine Domain Traffic" to "Fine Domain Retention"
Since 2017, we have been more committed to the operation of the offline circle, continuously expanding the circle of friends of the CBD Jun, creating an exclusive CBD community, realizing cross-industry, cross-platform, cross-circle interaction, and transforming "fine domain traffic" into "fine domain retention".
For elite white-collar workers, we launch a variety of heavy benefits through linkage merchants, please go to the star hotel to feast, invite luxury cars to pick up and commute, send high-quality cultural performance tickets, eat, drink and have fun. Up to now, there have been more than 155 welfare pushes, which is to change the way to let white-collar workers in the Bay Area live a quality life.
We take advantage of the connectivity and try to label the CBD with temperature, emotion, and thought. Since 2017, the CBDTIMES team has formed a brand by hosting the annual meeting at the beginning of the new year. At the annual meeting, the enterprises, institutions and individuals who have been active in the Tianhe CBD in the past year have made positive contributions to regional economic development and urban construction. Up to now, a total of 40 industry elites in the Tianhe CBD region have won the honor. Today's special issue will reveal the new CBD Star and the Bay Area Youth Leadership Star at the same time.
In the past three years, we have further launched the "CBD Says" cross-border thinking and enjoyment meeting, "Hearing the Blossoms" cultural salon, etc. Well-known host Wang Han, cartoonist Jin Cheng, etc. have participated in the event. Nearly 20 landing activities were passed on by word of mouth in the white-collar circle, becoming a cultural IP with a high degree of display in the region. Stepping into the Bay Area "acceleration" era, CBDTIMES has everything you need about white-collar workers in the Bay Area. "We run a small world and feel the big times. Based on tianhe CBD, serving Guangzhou, radiation bay area.