Previously, Kubo Kenei was loaned to Mallorca by Real Madrid, and with the arrival of Kubo Kenying, Mallorca's fans on social media have further grown.
Over the past few years, Mallorca's social media followers have grown considerably, and Mallorca now has more than 160,000 followers on Instagram, Twitter and Facebook.
Mallorca changed the club's publicity strategy in 2017. In the past two seasons, more than 90,000 people have followed Mallorca's official push, an increase of 22,000% year-on-year.
Over the past two seasons, more than 60,000 people have followed Mallorca's Instagram account.
After Kubo joins the team, Mallorca's team brand influence will be further expanded, and it will be able to enter the Asian market.
Since Kubo joined, Mallorca has added 11,000 followers to its official push. And Mallorca's Instagram has more than 250,000 interactions, and the number of users who like Mallorca's Facebook posts has increased by 261% year-on-year.
(Editor: Yao Fan)
![Real Sociedad 1-0 Mallorca, Kubo Jianei assisted Bryce Mendes to win[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)