Step into the colder month of December and usher in one of the most anticipated holidays of the whole winter – Christmas!
The Christmas divine song "All I Want For Christmas Is You", which can be hummed upside down;
Or every Christmas Eve, I have to huddle up on the couch with the people I love and watch the love story "True Love Is Supreme";
Or John Lewis, a British department store known as the "Countdown to Christmas" and the most able to shoot Christmas advertisements, uses the freshly baked advertisement "Relay of the Heart" to tell everyone that the annual touch and expectation will never be absent;
A large pot of steaming hot red wine in the market emits a lively cinnamon and orange flavor;
There are also huge Christmas trees decorated with sparkling lanterns and surrounded by pleasant and cheerful laughter in the square, which all construct people's beautiful imaginations about Christmas and instantly pull people into a warm and soft happiness.
The Secret Santa Gift Exchange has become a wonderful activity for family, friends, lovers and colleagues to express their hearts to each other.
Brands are also racking their brains to launch Christmas collections that are either dreamy and romantic, or warm and practical, or eccentric.
IKEA, for example, launched the Vintersaga Christmas collection, which includes biscuits, saffron rolls and Swedish holiday drinks, encouraging everyone who rarely gets together to use the classic DIY assembly kit to make their own "gingerbread home".
However, the most able to render a strong festive atmosphere is, of course, the Christmas window of major department stores around the world, which originated in the 1860s as a festive tradition, in the course of a hundred years of history, for Christmas decorated with gorgeous and dazzling lighting, beautiful display design, very distinctive artists joint name...
At night, the windows are filled with whimsy and enchanting lights that illuminate the streets and passers-by wrapped in the cold wind.
I have to admit that DIOR is simply the fashion industry's most able to create Christmas window, the most able to spend Christmas brand, they work together with famous designers, artists, craftsmen around the world, carefully create this small space for people, and to the world to "open" a window full of dreamy and romantic imagination.
Today, I send out an invitation to you, please follow me from Paris to London, from Milan to Geneva, from Tokyo to Shanghai, let's embark on a christmas trip around the world, and have a dream Christmas in the window!
30,000 light bulbs decorate the "City of Dreams"
"Light up" the super dreamy Christmas window
From the very beginning, DIOR has been inseparable from the world of art and design, and DIOR's ability to create art spaces is even more profound.
Dior's Past Contribution to the Christmas Window is to inject a wonderful and dreamy atmosphere into this festival full of happiness, as early as 2018, DIOR once presented a transcendent window "ink painting" with the theme of landscape scenery;
This year, Women's Creative Director Maria Grazia Chiuri takes the journey around the world on a new Christmas window tour from the classic buildings of the streets and squares of her hometown of Puglia, Italy.
The first stop, we came to the DIOR Paris Champs ELYSÉES, located on one of the most beautiful streets in the world, on the Paris Champs Elysées.
The 70-year-old building looks like a delicate jewelry box and occupies the heart of Paris' fashion map.
The poetic wonderland of the illuminated architecture is magically recreated on the facades, and the sparkling lighting is like a ribbon, outlining the charming lines of the building and the windows, as if singing the curvy beauty that Mr. Dior loves.
The embroidered dresses in the window full of resorty summer atmosphere, the printed dresses echoing the window lighting, and the LADY DIOR bags seem to generate dreamy and romantic murals, paying tribute to the brand's enduring spirit of innovation and creativity with exquisite craftsmanship.
DIOR Paris Saint-Honoré and DIOR Paris Royale are equally exciting.
The Christmas installation seems to travel through time against the backdrop of historic architecture, with a soul-stirring magic.
Compared to the huge lighting "suspended" on the outer wall of the St. Honoré Black Road store, which shows the ultimate gorgeous golden brilliance, the Royal Road store in Paris is more like a fun music box with a moving melody.
The exquisite lighting and rare craftsmanship are collected in the "box", and people's vision looks from the outside of the store to the inside of the store, highlighting the timeless elegance and modern avant-garde atmosphere inside the window.
In the second stop, London, the four-storey DIOR flagship store on New Bond Street is filled with British humor and childlike imagination.
The façade of the original building has been preserved and the scene of the sun totem and the snow hut projected by colorful lanterns.
Illuminated by recycled materials shine at night, the Christmas tree in the store is rendered with golden light and shadow, hand-drawn drawings and flying butterflies make it feel like a second away from the sunny southern Italian countryside.
Brilliant light installations are added to the scenic city of Geneva, adding another beautiful sight to the city that leans beneath the Alps.
When the Christmas lights are lit up in the flagship store in Milan, it undoubtedly symbolizes the tribute to this land full of precious cultural heritage and unique natural landscapes, maria Grazia Chiuri's love for Puglia is particularly romantic at this special time.
As we look to the east on the other side of the globe, the DIOR flagship store in GINZA SIX, ginza's largest shopping mall in Ginza, uses a very different Christmas window presentation than above.
The exterior of the Tokyo flagship store was designed by Yoshio Taniguchi, the main architect of the new MoMA building, who infused the design of the DIOR store with a clear and simple geometric sense and a static architectural style.
On Christmas Eve, the five-storey transparent glass wall and translucent wavy acrylic are lit up by a kaleidoscope of brilliant lights, and as night falls, it exudes an edgy mix of history, modernity and tradition.
The store's lush golden trees complement DIOR's Pre-Spring 2021 clothing pieces, and a variety of hand-painted Christmas trees covered with "snowflakes" create a lively and dreamy Christmas atmosphere.
Located outside the 101 DIOR flagship store in Taipei, China, the exterior inspired by the main store on The Avenue Montaigne in Paris is also covered with brilliant Christmas light installations.
The square geometric sense and exquisite and intricate lines fully express the visual effect of the collision of calm atmosphere and modern modernity,
Finally, we returned to the magic capital of Shanghai, only to see the brand's DIOR IN LIGHTS fantasy pattern all over the side wall of Plaza 66, and the butterflies fluttering lightly among the lush foliage of the golden Christmas tree, singing the beauty of the festival.
Like the outer wall of the kaleidoscope, as pedestrians move in different directions and perspectives, the colors, lights and lines on the outer wall seem to be rotating, bringing a colorful, psychedelic visual effect, the eyes are unconsciously attracted, and it is not tired to stop and stare for a long time.
Whether it is the ultimate elegance of Paris, the children's London, the avant-garde and modern Tokyo, or the graceful Shanghai, DIOR creates classic dream moments with different responses in different corners of the world through the beautiful Christmas window.
At the same time, the Early Spring 2021 collection, which condenses the beauty of art and fashion, invites everyone to join the beautiful Christmas date.
For the beloved,
The art of interpreting gifts with a passion
In addition to the Christmas atmosphere rendered by the dreamy Christmas window, DIOR recently brought a grand 2021 Early Spring ready-to-wear and accessories collection launch and Christmas lighting party in the shanghai IFC Atrium.
The golden Christmas tree in the center of the reception swayed and butterflies fluttered among the lush foliage. The brilliant lighting created by the lighting building not only transforms into a brilliant DIOR IN LIGHTS dream pattern, but also decorates the façade of the limited-time boutique;
Through ingenious prints, iconic beaded embroidery and other ingenious craftsmanship, it appears on the DIOR Christmas selection works, reminiscent of the romantic poetry of The Midsummer Puglia, the bright and splendid pastoral scenery, and light up the warm moments of winter.
On the opening day of the Christmas Illumination And Wine Appreciation Party, the scene was even more star-studded, DIOR brand ambassador Yang Ying wore a long dress of the 2021 Early Spring Ready-to-Wear Series, exquisite embroidery and fit cut to outline the graceful posture, really no matter which angle is good.
Young actress Yuan Bingyan shows her indifference and elegance with a long white dress, the hollow design details see the real chapter, the camel waist seal makes the proportion more coordinated and light, and also adds a touch of unpretentious everydayness to the gentle shape.
Step into the Christmas Illuminations and Wine Tasting, where DIOR is delightfully presenting the Pre-Spring 2021 ready-to-wear collection, with a delicate dress designed with exquisite floral embroidery, cutouts and ears of wheat, opening up a magnificent natural idyll during the cold Christmas season.
The combination of ancient craftsmanship and avant-garde techniques is presented in jackets and coats made of a variety of select fabrics, and the illuminated architectural patterns on the bags seem to have a unique magic magic of Christmas that shines and beats together with the window.
In addition to viewing the Christmas window and participating in the Christmas lighting party, how can you not give gifts during the festival?
One of the most anticipated parts of Christmas is the careful selection of gifts for your loved ones on the eve of the holiday.
As we all know, the year-end holiday season with the theme of sharing and gifting has always been a stage for Mr. DIOR to exert his genius and creativity, and the Christmas gifts produced by DIOR, whether it is the packaging design or the gift itself, are absolutely impossible to take your eyes off.
Whether it's a BOOK TOTE handbag embroidered with zodiac constellation print, a LADY D-LITE handbag endowed with a DIOR IN DREAM dream pattern;
Clothing, bags, and shoes with colorful lighting device designs;
Jewelry accessories such as earrings, rings, necklaces and other jewelry accessories that can open the lucky moment of Christmas for every girl are infused with the dreamy beauty of the 2021 series of runways and Christmas windows around the world.
When you see these holiday gifts that seem to be covered with a layer of romantic and aesthetic filters, which girl can resist?
At the same time, DIOR also prepares a super fashionable and practical Christmas gift choice for boys who love life and fashion:
The little bee accessories that represent DIOR's heritage and aesthetic style, bracelets and belts with the classic CD logo, and small details highlight a sense of ceremony.
There is also an oversized sweatshirt carrying the "Christian Dior Atelier" logo, which not only pays tribute to the DIOR couture fashion workshop with the iconic LOGO, but also has a first-class fit, whether it is with jeans or sportswear.
Opt for an Oversized T-shirt with Oblique printed panels, the comfortable and versatile bottom is trimmed with Oblique print shirt-style inserts, but the simplest design is accentuated with non-deliberate details, no matter what jacket you wear.
Of course, you can also choose the ultra-versatile B23 high-top sneakers, gray Oblique print canvas with transparent panels to clean clean, Oblique print vaguely reveals the brand's classics, the side is more "DIOR" logo to highlight the identity, easy to wear and good-looking.
Quietly, the Olibque print, which has always been very grassy DIOR, is given the brand's classic print, a small and practical DIOR bag, which is really suitable for gifts.
The iconic mini saddle bag, detachable and simple can be cross-body, shoulder and can also be used as a belt bag, from a distance to see the DESIGN of DIOR, very outstanding.
In addition, the DIOR ELITE messenger bag is also elegant and practical enough, the fit is more everyday on the basis of the classic saddle bag, smooth cow leather and DIOR logo clasp is simple and atmospheric, and it is also equipped with adjustable shoulder straps and belt loops, which can be met by any kind of backing method.
Whether you're a fashionista, a sports maniac, a literary youth or a gentleman, there's always a wonderful gift that will hit your heart in an instant.
In addition to the super rich choice of gifts, DIOR also launched a gift box packaging with a three-dimensional visual design as inspiration for the illumination installation.
In the process of constantly rotating the packaging, the pattern on the gift box will change with different perspectives, turning out the ultimate romantic and dreamy "kaleidoscope" effect like a window light.
Whether it is carried directly in the hand or placed in a corner of the home, it is pleasing to the eye and in a good mood, and the dreamy beauty and tribute to art that Mr. DIOR loves are undoubtedly revealed.
It is worth mentioning that DIOR has also launched a special effect interactive filter on social media platforms, and the gift box will be more shiny and charming in the filter, swaying and radiant!
How will you spend this Christmas?
Poke the "portal" below, or click to read the original article, on this special romantic holiday, share precious moments of happiness with friends, loved ones and loved ones who are with you, and explore the Christmas fantasy AR journey that DIOR has created for you!
The pictures in this article are from the Internet, the copyright belongs to the owner, and the text is original to the blogger.
Text Assistant for this issue: Creamy Risotto
The author is a contracted author of NetEase News and NetEase "Each Has An Attitude"
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