Rural revitalization is undoubtedly a hot topic at this year's two sessions of the National People's Congress. With the support of relevant national policies, for young people, the countryside has become a new hot land for entrepreneurship. When it comes to returning to his hometown to start a business, Li Jun, a deputy to the National People's Congress and secretary of the "post-85" party branch in Xiuyun Village, Baiyi Town, Cangxi County, Sichuan Province, has many stories. 13 years ago, he graduated from university, gave up a management position in a company in Chengdu, and returned to Xiuyun Village. Through several years of hard work, Li Jun sold the village's agricultural products to Chengdu, a backward small mountain village in the Qinba Mountains, and achieved poverty alleviation in 2014.
"It is not recommended that everyone rush back to their hometown to start a business." Li Jun said that starting a business in the countryside requires concentration, and it is best to have certain resources. This resource includes many, such as understanding technology or understanding the market. For the future of Xiuyun Village, Li Jun said that the first step has been realized so far, so that the products in the village can go out of the village. Next, when the highway is repaired, it is the second step to let more urban people enter the village.
Li Jun
Create the Xiuyun Village brand
Backward small mountain village transformed into "net red village"
Li Jun said that before Xiuyun Village agricultural products took the high-end route, the next will develop popular products, into the supermarket and other fast-moving consumer channels. The Chengdu market is still their biggest target. The product type has changed, but the branding route remains unchanged, "that is, to build the brand of Xiuyun Village". He believes that in order to gain a foothold in the market and survive, branding is the key.
Talking about the "Ten Major Projects for a Happy and Beautiful Life" being implemented in Chengdu, Li Jun said with a smile that a happy and beautiful life is of course inseparable from eating well. The construction of a stable, fair and accessible business environment and the construction of a friendly city with a friendly environment for youth innovation and entrepreneurship and employment also make Li Jun full of confidence in the future. Next, they will also attract citizens to play through the "catering + experience store" model.
After nearly a decade of efforts, Xiuyun Village, which has no tourism resources and no pillar industries, has changed from a backward small mountain village in the Qinba Mountains to a "net red village" that many people in the city want to go to. Li Jun, who has realized the first step of agricultural products going out, is very calm, speaking of returning to his hometown to start a business, he said that rural entrepreneurship requires concentration, it is best to have certain resources, this resource range is very wide, can be to understand technology, can also understand the market.
Li Jun analyzed that one of the biggest bottlenecks in the development of Xiuyun Village at present is transportation. "It takes four or five hours to drive from Chengdu." Li Jun said that after about two years, the highway will be repaired, and it will be possible to arrive in two and a half hours. In the process of waiting, all you have to do is to calm down and improve your soft power, and wait until the opportunity comes to grasp it.
It is recommended to increase the financial subsidy for entrepreneurial projects
Implement a long-term tax reduction policy for youth return-to-home entrepreneurship projects
It is not easy to return to the hometown to start a business, and it is more necessary to support relevant policies. "Talents who understand technology and the market have no funds, and it is also difficult for smart women to cook without rice." Li Jun said that young people have gradually become the backbone of social development, but at the same time they are also facing the pressure of life, including daily expenses, children going to school, the elderly pension, mortgages and car loans. Some can't come up with money, and even if they can come up with money, their quality of life will be greatly affected, and their entrepreneurial plans will be stranded.
There is also a talent "rich mine" among them. Li Jun explained that local talents who have been working abroad or studying have certain characteristics of innovation and entrepreneurship, and are involved in new technologies, new products, education and training, and even Internet applications. They have worked hard in the city and the secondary and tertiary industries for many years and have accumulated a certain amount of human capital. Moreover, their roots are in the countryside, houses, land, and relatives are all in the countryside, and the traditional Chinese idea of returning to the roots of the fallen leaves and the revitalization of the countryside have been organically integrated here. Therefore, this part of the people are willing to come back.
"However, as far as the current general conditions and environment in rural areas are concerned, returning to the hometown to start a business will pay a higher cost and face greater risks than starting a business in the city." Li Jun said that the reasons are mainly due to the imperfection of rural production and operation and supporting facilities; the impact of natural disasters, epidemics and other epidemics on the agricultural industry; difficulties such as start-up capital raising, service access, talent support, industrial land, and risk response.
To this end, he suggested that we increase the intensity of financial subsidies and guaranteed loans for entrepreneurial projects, reduce the cost of returning to the hometown to start a business, and establish the belief in entrepreneurship; it is recommended to implement a long-term tax reduction and reduction policy for young people's return to their hometowns to start a business, and at the same time strengthen publicity and implementation to prevent entrepreneurs from being short of funds caused by the slow results of agricultural entrepreneurship projects. At the same time, because entrepreneurial projects generally have a lot of preliminary applications and preparatory work, the completion of the entire process will cost a lot of manpower, time and energy, it is recommended that the relevant government departments provide immediate guidance and assistance, increase the tracking, guidance, and process co-operation of entrepreneurial projects, so that entrepreneurs will spend more energy on the landing of specific matters of the project.
Red Star News reporter Lin Cong Pictures were provided according to the interviewee
Edited by Chai Chang
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