Create a net red "village flower" to help "flower cow" sales Tianshui City organized more than 20 "village flowers" to sell apples live

Create an internet celebrity "village flower" to help the sales of "flower cow"

Our city organized more than 20 "village flowers" to sell apples live

New Tianshui Tianshui Daily reporter Jing Chunyan Zhou Wentao

In autumn, at the 10,000-acre flower cow apple base in Nanshan, Maiji District, there is a faint fragrance of apples in the air. The "Village Flower" live broadcast group created by the Municipal Women's Federation recently launched here. A mobile phone, a selfie stick, several portable live broadcast equipment, more than 20 counties and districts "village flowers" group live broadcast, came to a "cloud training". The "village flowers" showed their skills in their respective live broadcast rooms, vigorously publicizing and promoting the Tianshuihua cattle apples, practicing the skills of live streaming with goods, and accumulating momentum for helping rural revitalization.

"Our Tianshui flower cow apple, good fruit type, sweet taste, just entered the live broadcast room of the family, move your fortune of the small hand point praise, the anchor now tell the family to tell the story of the water cow apple ..." 56-year-old "village flower" Gao Rui from Maiji District, many years of clothing shopping guide experience has trained her good eloquence. In front of the mobile phone camera, she is very relaxed, holding a red flower cow apple, and is telling the story of Chairman Mao and the Tianshui Flower Cow Apple to the audience in the live broadcast room. Gao Rui said that Tianshui's agricultural products are rich, but the popularity in the country is not high, "As a Tianshui person, I hope to open up new markets for Tianshui's high-quality agricultural products and sell them to the whole country through the form of live streaming with goods." This is the original intention of my signing up for the 'Village Flower' e-commerce talent training. ”

"Tianshui's flower cow apple is natural green, you see, the upper layer of natural fruit wax is also edible." Like the family, you can click on the little yellow car to place an order... Sky water flower cow apple, sweet whole world yo! The "Village Flower" Bai Xue, who is in his early 30s, has a relaxed and sweet live broadcast style and is very popular with the audience. "I have been in contact with online live broadcasting for two or three years, and I used to bring goods, but I didn't know how to broadcast it, there were fewer people watching it, and the effect was not good, let alone selling goods." Bai Xue said that he participated in the "Village Flower" e-commerce talent training class organized by the Municipal Women's Federation, learned to build live broadcast scenes, produce short videos, and learned new skills for live broadcasting. "Now is the season when Huaniu apples are listed in large quantities, and after the training class, I will broadcast live several times to help Huaniu apple sales and make the Tianshuihuaniu apple brand louder." Bai Xue said confidently.

The Nanshan 10,000-acre flower cow apple base has become a big training ground for the "village flowers", and the red apples hanging from the branches have become their most successful props.

"Today's group of 'village flowers' is actually a practical lesson in our training, which is also a collective appearance before their 'debut'." Hu Jing, vice chairman of the Municipal Women's Federation, told reporters that the cultivation of rural revitalization "village flower" e-commerce talents is a basic project to promote the development of the rural e-commerce economy. In August this year, the Municipal Women's Federation, the Municipal Human Resources and Social Security Bureau, the Provincial Institute of Engineering and other units jointly held the city's rural revitalization "village flower" e-commerce backbone training class, in accordance with the requirements of "one town and one backbone", trained more than 100 rural revitalization "village flower" live broadcast backbone talents, combined with training and practical operations, the best of the best, set up the Tianshui City "village flower" live broadcast group. This centralized training is based on the teaching content of the last training class, and carries out further improvement again, in addition to regular teaching, it also adds courses such as physical etiquette, tea art and tea ceremony, psychological sand table experience and other courses after each course to help improve the comprehensive quality of students and provide talent guarantee for rural revitalization.

"Our goal is to build the 'Village Flower' live broadcast team into a 'Village Flower' internet celebrity brand with Rich Tianshui characteristics, so that 'Village Flower' will gradually become a beautiful city business card in Tianshui." Hu Jing said that in the next step, the women's federations of various counties and districts will unite with human resources and social security departments to be responsible for the training of basic talents for "village flower" e-commerce in accordance with the requirements of "one village and one village flower". At the same time, the city's women's federations at all levels will also carry out online live broadcasting and short video production training through the media platform, expand the scope of training, empower more rural women, accumulate female talents, and add color to rural revitalization.