GUCCI 选競类插 painter, work true "doubt" good nursing sentences source: MathematicalLYN DIGITALID:digitaling Author: Chiara 编辑: Yuko Higuchi Material Origin: 1, Yuko Higuchi 2, Yuko Higuchi-like 杂货铺 3, Higuchi Yuko's Traveling Exhibition 4, Japan 杂杂访: What makes the world of painter Yuko Higuchi

This time, GUCCI teamed up with Japanese illustrator Hiroko Higuchi to create a fantasy world.

<h1 toutiao-origin="h6" > Article Source: Digital English DIGITING</h1>

<h1 toutiao-origin="h6">ID：digitaling </h1>

<h1 toutiao-origin="h6" > by Chiara</h1>

<h1 toutiao-origin="h6" >Editor: 卝生</h1>

When you think of GUCCI, you must think of its brand logo and the classic color scheme of red and green. But recently, GUCCI teamed up with Japanese illustrator Higuchi Yuko to create an eye-catching children's clothing collection with fantastic fairy tale brushstrokes that bring an imaginative fashion experience.

Follow a piece of official GUCCI copywriting and experience the "fantasy world of Yuko Higuchi".

# Good day, it's nice to see you #

It was a long dream

It's like falling into a tree hole with Mr. Rabbit

Together, we learn to face ourselves in this dream

Even groping helplessly in the Black Forest

Until the dawn breaks

The dream was cut away by the morning light

We are reunited with the long-lost spring

Start a new life

Hello hello hello

Experienced an incredible magical journey

We're all a little different

Learn to make pot cakes for crazy tea parties

Sign up for an online DJ for the Queen of Hearts' ball

I still seem to be a kid

I seem to have grown up a bit

I seem to wish the world were free of loneliness and sorrow

I seemed stronger than I could have imagined

A new day

It's nice to see you again

New encounters

Understand the beauty of being able to be with each other

A new chapter

At this moment, take a broad step

After a brief graphic display, do you feel that Hiroko Higuchi's hand-drawn works for GUCCI are not only in line with the brand's style, but also retro without losing their childlike fun?

In addition to the co-branded merchandise released worldwide, she also created a Japanese limited edition that tells a jungle fairy tale.

01 Worldwide usual models

02 Japan Limited Terms and Conditions

You will surely wonder who is Hiroko Higuchi, who can do the illustration design for the GUCCI children's clothing collection? Today, I will introduce you to this Japanese national illustrator.

03 Welcome to the fantastic space of the imagination

Yuko Higuchi is a Japanese illustrator who has been working as a picture book illustrator for more than 20 years, graduated from Tama Art University with a major in oil painting, and has published 16 picture books and collections so far.

Her painting style is a kind of expression that intertwines the real world with the fantasy world, allowing creativity to play freely, bringing the viewer an incredible experience. Although most of the works are cute and cute, there are also dark works, and the cuteness is mixed with some horror elements, such as: pupils, scissors and skeletons.

Flipping through her picture book is like walking into a "circus", where light and dark are intertwined, the boundaries between cuteness and horror become chaotic, and the visual experience reaches your heart. In order to let everyone have a more intuitive feeling, 5 representative works have been specially selected and displayed.

# Yuko Higuchi's Book of Art #

Published in 2013, this English edition of the picture book contains more than 100 original paintings. Higuchi uses elements such as flowers, insects, fish and mushrooms to express the friendship story between the girls, although only the pictures have no written narrative, it does not prevent us from feeling the cuteness of the "girls" in the paintings.

# Museum Wonder Night turned into a cat #

The original title of the book "Museum Strange Night Turned into a Cat" was actually called "MUSEUM", which was first released in Japan in 2015, and was later introduced in China and changed to this name. The book has a convincing imagination, and has been praised by the majority of netizens as an "irresistible cat picture book", which was on the best-seller list at the beginning of the listing of Eslite Bookstore in Taiwan.

The two cats on the cover are the protagonists of the story, and their round heads are so cute that you would never imagine that they could transform into other species and embark on a wonderful adventure with all kinds of anthropomorphic plants, insects, ores, and ancient creatures. Like the cover shows us, the book is like a museum biobook, full of incredible dreaminess and immersion.

# GUSTAVE #

The protagonist of GUSTAVE is a magical cat with octopus legs, which can take out a lot of incredible creatures through paintbrushes and books to start an adventure; this setting is reminiscent of the magic pen Ma Liang, who uses the brush to create the world.

After the character was created, it was unanimously loved by readers, so in 2015 Higuchi Hiroko registered a personal brand with the name "GUSTAVE".

# Honyen neko (cat like a shop) #

"ほんやのねこ (Bookstore Cat)" tells the story between the hostess and guests of the bookstore. The hostess of the bookstore is a mysterious cat who opens this incredible bookstore, and the bookstore always has many special guests, in short, every day is very lively.

The style of this work can't help but be reminiscent of Keigo Higashino's "Relief Grocery Store", although some "strange events" have occurred in the bookstore, but they are not terrible, and even some are healed.

# Yuko Higuchi Art Book CIRCUS #

2019 marks Hiroko Higuchi's 20th year as an illustrator, and a book called CIRCUS (Circus) has been launched to include the most important works from the past 20 years. At the beginning of this year, Hiroko Higuchi began her first solo exhibition in Japan under the theme of "CIRCUS (Circus)", featuring more than 500 works.

When it comes to "circus", everyone thinks of exaggerated costumes, and some small animals, of course, the element of "circus" often appears in horror movies, and Higuchi Hiroko intertwines the cute and horror sides of "circus". Delicate brushstrokes and psychedelic colors fill the entire work and are memorable.

04 Exquisite hand-drawn, can compete with digital painting

What is a god-level figure? Needless to say, it is Hiroko Higuchi. Because she only needs a black extremely thin pen, she can outline the sense of layering while integrating into the artistic conception of watercolor painting.

# BABEL #

In her adventure story picture book BABEL, there is such an illustration, the Tower of Babel towering into the clouds, and in each doorway there is a "one-eyed creature". The dark clouds on the seaside churned with lightning, and even then the bustle of the port was not interrupted.

It is hard to imagine that this painting was painted by hand, but because Higuchi Hiroko drew it by hand, the shock brought to the reader can be imagined.

This animal, like a deer, not a deer, like a bear, is surrounded by flowers and plants and small animals. In this painting, both the crispness of the lines of flowers and plants and the plush feeling of animal skins are delicately expressed by Hiroko Higuchi, and even flat works are full of three-dimensional feeling.

# Floral rooster diagram #

The rooster in this picture, Higuchi Hiroko, vividly shows the ethereal feeling of falling from the sky. Although there are still some strange elements in the painting together, when I see the cat sitting obediently on the side, I suddenly feel that the rooster accompanies the cat, which has a kind of contrast.

In Hiroko Higuchi's personal collection CIRCUS, there are also some superb hand-drawn works. The painting was placed on the official front page of her solo exhibition, which shows that the painting is very representative.

Circus balloons, tents, fossilized fish and some strange flora and fauna all give the painting a fantastical feel. In this limited space, Higuchi Hiroko not only delicately stacks them together, but also brings the ruined picture back to life.

Because of the innumerable fans of exquisite painting technology, in recent years, Hiroko Higuchi's works have been translated into Various languages such as English, Chinese, and Korean, and have been welcomed by readers in many countries.

05 Unique painting style, attracting all kinds of brands to cooperate with it

In addition to picture books and albums, Higuchi Hiroko has also worked with brands. But such opportunities did not occur early in her career, but gradually appeared over the past decade. Why?

Because the early Higuchi Yuko liked to create some strange works, but in her own creative process, she realized that she could not be bound by the "framework of creation", so she constantly tried to use the elements that often appeared in life, and slowly her fairy tales formed a unique worldview.

That "unique worldview" has won her the favor of many brands, such as Holbein, Shiseido, mos Burger. Let's take a look at what kind of creative sparks have collided?

Holbein

"Holbein" is a Japanese brand specializing in painting materials, and since 2016, it has been cooperating with Hiroko Higuchi to launch joint products every year.

# Shiseido Mother's Day Special Gift Box #

Higuchi has also collaborated with Shiseido several times, most recently on Mother's Day 2019, when she launched this specially designed gift box in a limited edition of 1,000 pieces.

# MOS Burger #

Japanese burger chain MOS Burger also cooperated with Hiroko Higuchi in 2019, and the poster of burgers, fried chicken and ancient and strange cats is unbearable.

If Hiroko Higuchi is very fortunate to be working with GUCCI, I think it's the result of her 20 years of hard work.

Whether it is the illustrator or the hand-drawn class, a large number of excellent authors emerge in an endless stream, and how to let the reader always remember themselves is very important for the illustrators, and Higuchi Hiroko has successfully done it through exquisite painting skills and a unique world view. In the future, she may cooperate with more big names, and may be able to create more excellent picture books, in short, she looks forward to bringing us more surprises.

<h1 toutiao-origin="h6" >From:</h1>

<h1 toutiao-origin="h6" >1, Hiroko Higuchi's profile</h1>

<h1 toutiao-origin="h6" >2, Hiroko Higuchi's grocery store</h1>

< h1 toutiao-origin="h6" >3, Hiroko Higuchi's solo exhibition</h1>

< h1 toutiao-origin="h6" >4, Nihon Kakushi Osao: What makes the world of the painter Yuko Higuchi</h1>