Write on the front
"Internet celebrity", short for "Internet celebrity". In the era of information networks, a new ecological phenomenon of public opinion has arrived: an ordinary person can suddenly arouse a lot of attention and even affect the direction of online public opinion. In many fields, the influence of "internet celebrities" is amazing.
The power of "internet celebrities" is actually the power of the Internet. At present, the troops are facing two basic situations: one is the orderly entry of the Internet, and the other is that more and more people understand the troops through the Network rather than other channels. Needless to say, the Internet is an exam paper that we must answer well.
When "net red" becomes a social phenomenon, will the troops be indifferent or take advantage of the situation? Is it to make good use of "Internet celebrities" to show the good looks of a new generation of revolutionary soldiers, or to dismiss them as heretical? Can the young officers and soldiers who have grown up with the Internet become positive energy "net celebrities" who lead the society and the military camp fashion?
If you've followed a Weibo account called Aommxin_, you'll probably find the answer. This Weibo "big number" with nearly 800,000 followers is even more active than some well-known official Weibo. Surprisingly, this account was only opened by an armed police soldier guarding the snowy plateau.
A highland warrior can be popular all over the network, and this is the magic of the network. The experience of this "post-90s" soldier who used positive energy images to aggregate a large number of pro-military netizens enlightened us: under the premise of strictly observing confidentiality and discipline, the army can fully respect the law of Internet communication, use network media in an orderly manner, and launch a group of real and credible, excellent deeds, and influential military camp "net reds". This has a good effect on displaying the image of military personnel in the new period, refuting malicious smears, and enhancing the attractiveness of troops. When these ordinary officers and soldiers from the grass-roots level become idols of netizens, I believe that more outstanding young people will be inspired to care for and support national defense construction and volunteer to join the army and serve the country.
The inscription is composed of Jiang Ziwei
"The troops don't believe in tears, but it recognizes sweat! This is the stage for the strong. persist...... There will always be an end to the road! Can you imagine that this few dozen words of Weibo actually received more than 33,000 likes in a short period of time, and its message was more than 150 pages long, and a netizen wrote emotionally: "Suddenly I want to be a soldier!" ”
The person who wrote this microblog is named Yang Mingxin, the corporal squad leader of a special service detachment of the Diqing detachment of the Yunnan Armed Police Corps. During the conscription season, a well-known variety show invited him to take the stage to communicate with the national audience, and well-known WeChat public accounts such as "China Military Network" and "People's Armed Police" successively released pictures and texts to introduce him. His sentence "Whoever wears a wedding dress for me once, I stand for her for a lifetime" has become an Internet buzzword that netizens rush to forward.
Why can an ordinary "post-90s" armed police soldier become an Internet celebrity? What kind of charm does he have?
Accident: Overnight popularity to clarify the misunderstanding of netizens
Yang Mingxin's unexpected popularity on the Internet began with a selfie video he posted on Weibo.
In the picture, Yang Mingxin, dressed in camouflage training clothes, sings happily to his mobile phone under the blue sky and white clouds, and occasionally shows a playful smile. With the help of popular mobile phone selfie software and Weibo, this video reflecting the daily life of officers and soldiers has been widely disseminated online. On a well-known website, its number of hits suddenly jumped to more than 10 million times, becoming the headline of the day. Netizens sighed: "I'm going to be cried by this soldier brother!" On that day, Yang Mingxin's Weibo followers soared from more than 1,000 to more than 100,000, and on the third day, they rose to more than 300,000.
"A second, hundreds of netizens add me, and I can't stop at all." The "rising powder" came very suddenly, which surprised Yang Mingxin. When he opened Weibo, he did not expect that he would be so "hot". At the police barracks, he was the squadron's cyber propaganda backbone and web commentator. Once, he saw someone on Weibo smearing the disciples, causing netizens who did not know the truth to misunderstand the troops. Therefore, he wanted to change some people's prejudices through interaction with netizens. He thought that although a person's strength is very weak, it is better to do than not to do.
After reporting to his superiors for approval, Yang Mingxin began to use his account "Aommxin_" to publish some pictures, texts and videos that had been declassified. The training and duty life of the plateau is full of hardships that ordinary people can hardly imagine, but Yang Mingxin's Weibo is always full of optimistic and positive energy.
Yang Mingxin's handsome and sunny youth image and relaxed and lively selfie video were quickly noticed by netizens. The videos were forwarded by multiple Weibo "big trumpets" and exploded the Internet overnight. Yang Mingxin quickly became a youth idol in the minds of many young people. A netizen who liked him left a message saying: "My circle of friends is now all you, and my friends say that I am crazy, crazy and quite happy!" ”
"The new generation of revolutionary soldiers has inherited the glorious traditions of the older generation and has their own distinct personality." Yang Mingxin said: "I want to do my best to let more netizens know our generation of soldiers, so that more enthusiastic young people who are interested in dedicating themselves to national defense can join our team." ”
Strength: Behind the handsomeness is the "amazing" results
After Yang Mingxin's selfie video became popular, fans began to search for all the news about him, and his Weibo quickly became the first place in the Weibo hot search list during that time. A netizen humorously said: "You are so handsome, you are right to say anything!" ”
However, if you think that Yang Mingxin only relies on handsome "circle fans", it is a big mistake. Participating in a variety show, Yang Mingxin's appearance was full of military flavor: he used a rope to quickly slide down from the top of the stage more than ten meters high, and the clean and neat action instantly detonated the atmosphere of the scene. In a video that went viral on the Internet, Yang Mingxin climbed from the outside of the building to a roof more than ten meters high with his bare hands without the help of any tools.
Yang Mingxin's five-kilometer armed cross-country performance remained within 21 points, the climbing performance was the first in the squadron, the shooting performance ranked among the top of the detachment, and he also won the first place in the detachment special combat assault professional all-around. This "stunning" report card has amazed many netizens.
Achievement means hard work. The Diqing detachment station has an average altitude of more than 3400 meters, and because oxygen is thinner than the plains, the training difficulty is also greater than that on the plains. At the beginning of enlistment, Yang Mingxin's training performance was not outstanding. Comrades in arms often saw him wearing body armor to carry weights and "training". The rifle could not be accurately fired, so he hung bricks in the muzzle of the gun to practice the gun. The 400-meter obstacle course was not fast, and he repeatedly sprinted to practice explosiveness... After a period of time, Yang Mingxin became thin, strong, and black, and his training performance improved by leaps and bounds.
In fact, Yang Mingxin's ability to become a special service squad leader is itself a proof of strength. The Special Service Detachment is one of the elite forces of the Armed Police Force, and its members can be described as one of the best in a hundred.
In the early morning of January 11, 2014, a fire broke out in the ancient city of Dukezong in Shangri-La County, which has a history of more than 1,300 years. Yang Mingxin and his comrades-in-arms quickly rushed to the scene to rescue them. The fire raged with the wind, and the heat wave swept over the face. In the process of setting up the isolation belt, Yang Mingxin's right foot was pierced by an iron nail, and he pulled out the iron nail and continued to put out the fire with pain. After 5 hours of continuous fighting, he and his comrades successfully set up a barrier to prevent the fire from spreading.
"The first time I saw you, I was attracted by your smile, warmth, sunshine, let me unconsciously have a good mood!" 」 Yang Mingxin's signature smile has cuteened many netizens. But as a special agent fighting on the front line, how can there be no pain?
At 6 a.m. on January 21 this year, Yang Mingxin received a call from his mother: "Grandma suddenly fell ill, I'm afraid it's not okay, I want to see you." Yang Mingxinqiang hung up the phone with tears in his eyes, because the place where he carried out the task was too remote, and he was too late to rush home. In the snow, he sent his mother a few photos through intermittent cell phone signals. "While Grandma is still awake, send a few more." When Yang Mingxin received this message from her mother, her grandmother had already left.
"When you see my tall military uniform, so striking, you don't see, I put on camouflage, a body of dirt on the training ground... Friend, you don't see all of me. You don't see how many brothers I still have, walking on the snowy mountains of the border defense, walking the road that you dare not take; you don't see, how many comrades-in-arms I still have, are on the desolate Gobi, eating hardships that you dare not think of..." Yang Mingxin Weibo, this short article is read by nearly 300,000 netizens. Yang Mingxin said: "Under the premise of confidentiality, I hope to let netizens know the real troops." As an ordinary soldier at the grassroots level, I know that truth is a kind of strength, and real soldiers can most resonate with netizens. ”
Netizen: Hi, Yang Mingxin! I want to be your comrade-in-arms
"I can't resist his charm in camouflage!" "The country's appearance and strength are responsible!" ...... Netizens like Yang Mingxin, which is inseparable from his uniform. Many netizens asked him: "Why did you choose to hand yourself over to the state?"
"Because of love!" Yang Mingxin recounted his enlistment experience in this way. In 2012, when earthquakes occurred in Yiliang and Baoshan, Yunnan, he was a freshman at the Yunnan Provincial Sports And Physical Education Institute, and through the Internet and television, he saw many reports of the army's earthquake relief. Baoshan is Yang Mingxin's hometown, and looking at the pictures of the officers and soldiers suffering hardships, he had the idea of becoming one of them. At the end of this year, Yang Mingxin signed up for the conscription and became a glorious armed police soldier as he wished.
After becoming popular, Yang Mingxin began to send out more positive energy on Weibo. Sometimes a bloody sentence is read nearly 5 million times. Netizens commented: "The soldier brothers who stand guard for the motherland are all good, come on!" ”
On this year's Tomb Sweeping Day, Yang Mingxin forwarded the report of the "Military Daily Reporter" Weibo on the return of the remains of the third batch of martyrs in the Korean Volunteer Army. He wrote emotionally: "We think of you when we are safe, we remember you when we are happy, and you are our example when we are training, taking your guns, standing guard for the motherland, and guarding the border." This passage resonated with many fans. A netizen issued a string of tearful expressions: "Happiness always requires some people to sacrifice to get it, no matter what the future holds, we must not forget the people who sacrificed." Another netizen wrote: "You are guarding the motherland, we are waiting for you!" ”
In addition to his handsome appearance and excellent skills, Yang Mingxin's occasional "shaking wit" relaxed humor is also loved by netizens. "Young man, I heard that you are 'bone-like surprised', can you dare to become a soldier?" This playful Weibo has attracted more than 35,000 likes. A netizen replied: "Why not, why don't you take the pen from Rong and let the jun!" There are also cute female netizens who generously write: "If you dare to join the army, I dare to be a military sister-in-law!" ”
"Serve the country with blood as a teenager, and the years have no regrets and are young..." Not long ago, the "People's Armed Police" WeChat public account released the recruitment propaganda film "When a soldier, in addition to being handsome, you must be more powerful", which was edited by Yang Mingxin's video. Yang Mingxin posted the promotional video on his Weibo and read it more than 1.7 million times.
Yang Mingxin sometimes "sells cuteness" on Weibo, sometimes ridicules, and sometimes shows a tough side, which may not be the traditional military image in people's impressions. But in the eyes of many netizens, he is frank and sunny, and he is the epitome of a new generation of Chinese soldiers. Some netizens shouted in the air: "Hi, Yang Mingxin! I want to be your comrade-in-arms! In fact, just as Yang Mingxin's Weibo signature reads, "Naked Son Tenderness, Not Hiding the Soul of the Iron Han Army", from this ordinary soldier's online popularity experience, we see that the image of the people's children and soldiers is being upgraded online again in the information network era.