On November 20, a national song and dance performance with strong national style, distinctive regional characteristics and strong atmosphere of the times was brilliantly staged in the Momo live broadcast room. As the fifth live broadcast of the "Momo Golden Autumn Music Season", the "National Song and Dance" special session invited a number of state-level artists from the Central National Song and Dance Troupe, bringing a group of original ethnic minority songs and dances to netizens.
Guided by the Network Performance (Live Broadcast) Branch of the China Performance Industry Association and the Beijing Internet Culture Association, and undertaken by Momo Technology, since the first live broadcast event was held on October 10, 32 state-level artists from the China Symphony Orchestra, the China Philharmonic Orchestra, the China Oriental Song and Dance Troupe, the Central Ballet, and the Central National Song and Dance Troupe have successively performed in residence, bringing a unique and elegant artistic feast, turning the mobile phone live broadcast room into an "Internet Grand Theater". Build a platform for netizens to get close to elegant art. Up to now, the total number of viewers of "Momo Golden Autumn Music Season" has reached 13 million, which is highly sought after by netizens.
"National style" sings the ode of the times
Founded in 1952, the Central National Song and Dance Troupe is the only state-level ethnic minority literary and art performance troupe in China, which has trained and cultivated many famous artists, and has created a large number of outstanding works over the years, and is known as the "Flower of the Nation" representing the image of China.
On the evening of the live broadcast, Yang Qianlin, Sudu Aluo, Dapo Abo, Lei Ying, Mei Lang, and young dancer Jin Yinshu from the Central National Song and Dance Troupe performed the literary and artistic masterpieces of chao, Tibetan, Yi, Naxi, Hani and other ethnic groups with brilliant and colorful dances and melodious singing.
The "prince of love songs" of the Naxi ethnic group, Dapo Abo, sang the original songs "Pure Land" and "Shangri-La in the Dream", with rich and varied tunes and beautiful melodies. The Qiang solo dance "The Story of the Sheepskin Drum" performed by Tibetan dancer Mei Lang is rough and bold, thick and majestic. Young dancer Jin Yinshu performed the Korean "Fan Dance" with stretched movements and full of beauty. Lei Ying, a young Jing player, used the unique jing ethnic instrument monosing instrument to solo a song "Red Veil", and cooperated with Cai Yang, chief Hu of the Central Chinese Orchestra and founder of Momo's "Folk Music Workshop", to adapt and play "Autumn Yinong", trying to integrate the solitary, erhu and popular music. In the constantly changing music melody and dance rhythm, the colorful national customs are about to come out, which makes many netizens stunned and touches the profound connotation of national cultural traditions.
Singing the spirit of the times is the central meaning of the "National Song and Dance" special session. The national second-level actor and Yi soprano SuDu Alo's "Deep Friendship" shows the sincere praise of ethnic minority brothers and sisters for the soldiers of the Red Army and the revolutionary spirit. Yang Qianlin, a national first-class actor and Hani singer, showed superb original ecological singing skills with the Hani folk song "Aso Feeding" that praises national unity, concerted efforts to the party and built her hometown.
The webcast shows the unique charm of national art
During the live broadcast, netizens used the bullet screen to praise the artist's superb performance, and many netizens showed great interest in national art, hoping to learn more about professional knowledge and the national customs behind literary and artistic works.
"The monolyzer is a unique instrument of the Jing people, which was played in the court in ancient times, and later spread to the people, because its tone is similar to the tone of the Jing people's speech, so it is loved by the nationality." Lei Ying introduced to Momo netizens during the interactive exchange between performances, "When playing, you must pluck the index finger of your right hand, touch the strings with two other fingers, and then cooperate with the left hand to twist the rocker, in order to play a smooth and soft tune, which is the little secret of playing the monosing." ”
Dressed in the traditional costumes of the Yi people, Sudu Aluo introduced the red and black colors and embroidery techniques on the costumes to netizens with great interest, and talked about the marriage customs and lifestyles of the Yi people. Several dance artists personally demonstrated and taught dance techniques and explained the similarities and differences of dances of various ethnic groups.
Dapo Abo, the fourth generation of the Naxi folk song family, said: "Many young friends have difficulty in contacting the music and dance art of ethnic minorities in their lives, and through Momo live broadcast, they hope to plant sprouts in everyone's hearts, stimulate interest from our performances, and then slowly study." ”
Internet platform empowers traditional culture to "come alive"
How to let the post-95s and post-00s groups that grow up with smart phones and tablets embrace the treasures of Chinese culture through online channels is a hot topic discussed by many cultural education experts. The elegant art on the stage is inseparable from the gathering of popularity, and the online live broadcast provides a fresh communication channel and a massive audience base.
In the eyes of the artists who tasted the Internet live broadcast in the "Momo Golden Autumn Music Season", the popularity of traditional culture, national culture and elegant art on Momo live broadcast reflects the fact that young people are very willing to understand through new channels, and when high art meets Internet live broadcast, it can be accepted and loved by the younger generation.
Over the years, Momo has continuously tried to use Internet means and live broadcast technology to bring users high-quality and elegant content forms. In the special session of "Attack of National Essence Art", Hu Wenge, Shao Tianshuai and other 4 Peking Opera, Kunqu Opera, Commentary, Hebei Wuzi actors settled in the live broadcast, which quickly attracted 627,000 people to watch. The Pipa Solo Concert of Dong Xiaolin of the Central Chinese Orchestra was promoted by Momo Live and was viewed by 823,000 people, which is nearly 500 times that of the Beijing Concert Hall. With the continuous assistance of live broadcast activities such as "Chinese Music Live Broadcast Season", "Intangible Cultural Heritage Through the Millennium", "Dragon Boat Festival" and "Momo Golden Autumn Music Season", more and more excellent traditional culture and elegant art have stepped out of the niche circle and collided with new sparks of dissemination in a way that is more in line with the appreciation and understanding of young people. At the same time, artists have also combined the current popular elements, boldly innovated in the form of expression and content production, and played the "live broadcast style".