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Wang Lan conducted field research on the Shanghai Book Fair Changning exhibitor Fan Deng Reading Exhibition Hall

author:Shangguan News

Today (August 12), the 2020 Shanghai Book Fair and "Book China" Shanghai Week officially opened. Wang Lan, deputy secretary of the district party committee and mayor of the district, and Xia Yujing, member of the standing committee of the district party committee and director of the publicity department, visited the exhibition hall of Fan Deng, a local exhibitor in Changning, and presented awards for the 2020 "There is a Storyteller".

Wang Lan conducted field research on the Shanghai Book Fair Changning exhibitor Fan Deng Reading Exhibition Hall

It is understood that the Shanghai Book Fair set up the "Future Reading" exhibition area for the first time this year, and Fan Deng Reading, as one of the important pavilions, moved the "Future Study Room" of immersive audiovisual experience to the scene. Through interactive devices such as time capsule transportation, rainbow bridge-like roads, and sleeping cabin-like bedrooms, three fragmented reading scenes of "on the car, on the road, and at home" are constructed, which are presented in the form of audio-visual interaction, so that more people can enjoy the immersive reading experience and open up the interactive scenes of reading, daily life and work.

Wang Lan conducted field research on the Shanghai Book Fair Changning exhibitor Fan Deng Reading Exhibition Hall

In the exhibition hall, Wang Lan learned in detail about the new mode of future reading created by Fan Deng Reading, which is "online and offline synchronization, sharing inside and outside the circle", and experienced some interactive installations on the spot with great interest, affirming this innovative model.

Wang Lan conducted field research on the Shanghai Book Fair Changning exhibitor Fan Deng Reading Exhibition Hall

As a knowledge service enterprise born and raised in Shanghai, an innovative company and a pioneer of new reading, Fan Deng Reading has always promoted reading for the whole people and built a book society through high-quality content. In recent years, we have continuously innovated in business models and explored new ways to break the circle of Internet knowledge services. From book lovers to storytellers, Fan Deng Reading is constantly excavating and cultivating new storytellers; from online to offline, let reading pass to more book lovers; from 365 Fan Deng Reading to Extraordinary Intensive Reading Library, New Parent University, Annual Ring College and other innovative businesses, the content and audience are more inclusive. In the future, Fan Deng Reading will continue to explore and provide a new reading experience for more book lovers.

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