Author / OnePlus
Recently, the State Administration of Radio, Film and Television announced the projects that were approved for the planning record in February 2021. There are 306 online movies, and realistic themes account for 70.5%.
Among the typical works, there is 1 revolutionary historical theme, which is "The Five Heroes of Wolf Tooth Mountain"; taomeng has obtained the genuine authorization to adapt the "Divine Eagle Hero" planning and filing; the explosive sequel "Qimen Dunjia 2" and "Agent Crazy Flower 2" produced by Qishu Youyu are both listed; after the great success of "Son-in-law", "The Strange Origin of the Dream of The Son-in-law" was filed by Xinli Television; and the TV drama production company Rong Xinda filed the "Treasure Hunting Alliance Team".
Basically, the number of monthly online movies that have been filed through planning has gradually become stable. In 2020, 3686 online movies were planned and filed, while only 629 new films were started, and the filing items were 5.86 times that of the start-up projects. From planning filing to booting, to the final launch of the platform, there is still a long way to go.
Adaptation of the text
When online movies are exhausted in the development of traditional public IP, taking advantage of the mature Wenman IP has also become a major trend for online movies to explore the source of stories. The "Origin of Luoyang", which was passed by Liubai Film and Television, is a costume action suspense film, adapted from the classic novel "Luoyang" by well-known writer Ma Boyong, and will be launched at the end of April. The group news map was exposed, Dai Xifan was the director, and Xu Tai was the producer.
"One Prison, One World II Disaster" was successfully filed by Hainan Aoyang Culture and Entertainment. In 2015, a highly acclaimed "One Prison, One World: The Diary of Gao Dengkuo's Squat Prison" came out, and the story was adapted from the "One Prison One World" by online writer Xiao Nu, telling the story of a second ancestor who was drunk and injured and imprisoned for a year.
Blockbuster sequel
Last year, "Agent Crazy Flower" starring Xu Dongdong received more than 20 million box office, and the second "Agent Crazy Flower 2: Peach Killing Machine" was successfully filed by Qishu Youyu. The title has a precise vertical audience orientation.
"Qimen Dunjia 2" was successfully filed by Qishu Youyu, and the 2020 version of "Qimen Dunjia" was jointly broadcast exclusively on the dual platforms of iQiyi and Tencent Video, and its box office of 56.41 million became the second largest box office in the history of online movies.
The "Snow Leopard" TV series adaptation of "Snow Leopard's Gentian Tiger Wei" was filed by Ningbo Mochu Pictures. The first "Snow Leopard Tiger Howling Army Soul" has won nearly 18 million at the box office.
The "Western Lie Pole Fall 2 Speculation More Speculation Degree" declared by Aoyang Entertainment Media has also successfully passed the planning record. In 2017, the first "West Lie Extreme Fall too Explosive Prince Space Capsule" was released in iQiyi and Hong Kong and other regions, and was also released in the United States, Canada and other overseas theaters nearly simultaneously, the film carried out a variety of exploration of distribution models, and it is expected that the second part will continue to use high word-of-mouth exploration to lead the diversified distribution market.
Monster sci-fi
There are still a large number of science fiction + monster combination projects in the list, such as "Blood Eater Bat of the Super Alliance", "Alien Worm", "Sea Snake", "Prehistoric Titan Python", "Rise of alien races in the underground deep palace", "Alien Catastrophe Battle Giant Worm", "10,000 Meters High: Snake Infestation", "Deep Sea Man-Eating Shark" and so on.
Sci-fi + monsters are used early, and wealth cryptography is well learned.
Northeast Comedy
Northeast Comedy piled up for the record. The title of "Northeast Road", "Northeast Bar God", "Northeast Dad", and "Northeast Happy Event" directly shows the label of "Northeast". "Tieling Four Branches of Flowers" also shows strong regional characteristics.
At present, the northeast comedy in the online film market has become an independent landscape, but this type relies too much on the performance skills and scripts of comedy stars, and behind the pile of filings is the uneven production ability, or to be vigilant against the northeast comedy network movie volume.
Love elements
In February, a number of online movies with obvious online drama title styles such as "Unmarried Men and Women", "Unconsciously In Love with You", "Lost Love First Aid Center", "Displacing Youth", "Quietly Like You, Spring Wind Turns into Rain", "True Love Eternity", "Qiandao Lake Love Story", "Love When the Earth Is Destroyed", "Please Love Me During the Shelf Life" and so on appeared on the filing project.
Urban themes, especially urban love, do not have an advantage in the online film market, and their share is also small. They pass the review relatively easily and without policy risks. But if you want to shoot well, it is extremely testing the aesthetics of the main creative team, the structure of the story and the quality of the actors.
On the audience side, it is also mostly a type that is laborious and unflattering.
Public security, gold exploration theme
The "Operation Hidden Dragon" trilogy, "Misty Light Walker" and "Detonation Hero" and other public security themes have attracted attention.
The theme of gold exploration has emerged, and in February, the successful filings include "Dragon Hunting Snake Island Tomb", "Gathering Soul Coffin of Guizang Map", "Unloading Ridge Secret Collection: Guge Silver Eye", "Immortal Coffin of Hai Nei Jing", "Dragon Coffin of Strange Tomb", "Legend of Faqiu: Fish Coffin", "Dragon Ridge Worm Valley", "Blood Hanging Coffin" and other projects.
Character IP
"Guan Yu Chuan Battle changsha", "Liu Sanjie", "Zhang Sanfeng's Wulin Supreme", "Di ZhuangXing Sun Erniang", "Qi Jiguang 1558", "Lin Chong's Chaotic Hero", "Hun Riding Flying Huo to The Disease" and other character IP adaptations move towards a broader boundary. "Zhang Yu Boiling Sea", which is based on ancient mythological stories, was successfully filed by Wu Daonan.
There were two "Nine Pin Sesame Officer" projects of the same name, produced by New Studio Pictures and Chinese Shengshi Pictures.
Finally, the modern revolutionary theme "The Secret Killing of Railway Guerrillas" was successfully filed by Suqian Candy Film and Television. Recently, Qishu Youyu officially issued a solemn statement on the right to adapt and develop the online film adaptation of "Railway Guerrilla", saying that the online film and television adaptation copyright of "Railway Guerrilla" is exclusively developed by Qishu Youyu, and any other online film and television works that use similar to or similar to the title of "Railway Guerrilla" are all infringements.
