Zhu Jiabao: A "post-95" digital rural dream

He is a "retrograde", jumping out of the "farm gate" and returning home; He is a "post-95" who uses his youth and new knowledge to change the face of the countryside; He held up the baton of the new era, rooted in the grassroots, fought hard to get rid of poverty, and helped rural revitalization.

As a "post-95", Zhu Jiabao invested in the three rural areas, which brought a certain inevitability by chance.

Before going to college, he had been living in Weishan County, Shandong Province, and was established as a poor household for family reasons, Zhu Jiabao once wanted to give up his studies and go out to work to reduce the burden on the family, but his mother, who had always been kind, refused, no matter how difficult it was, insisted on letting him study. During his studies, Zhu Jiabao has been helped by all parties: enjoying free nine-year compulsory education, receiving bursaries every year in high school, and not only receiving the Dream Realization Scholarship of Jining Municipal Party Committee after being admitted to university, but also winning national scholarships, inspirational scholarships and bursaries for many times.

Born in the countryside and raised in the countryside, he is familiar with and loves the countryside, during the university, Zhu Jiabao founded the Luzhi Research Group of Shandong Institute of Management, organized and carried out the "Firefly" rural e-commerce poverty alleviation activities, the "three to the countryside" rural research activities, and the rural research activities of the China Rural Research Institute of Tsinghua University. These growths and experiences have made him clear the direction of life, return to the countryside, and use his own strength to feed the countryside. In July 2018, he passed the exam and became an elected student as the assistant secretary of the party branch in Xinglong Village, Xinglong Town, Jinxiang County, Shandong Province.

With the youth of the campus and the seriousness of the interview, Zhu Jiabao, whose face was slightly immature, came to the village in a suit to take up his post, and as soon as he arrived, he was full of frustration. The village cadres and ordinary people feel that this young man in his early 20s just came to the grassroots for two days and left, and will not take root at all, do not care about him, and do not cooperate so much with the work. Zhu Jiabao secretly decided that he must do a good job and speak with achievements.

The first turnaround was when he was employed for nearly 3 months, in October 2018, the winter peaches planted by several farmers in the village blossomed for the first time, and the peaches that were hard to grow did not find a market, and more than 10,000 kilograms of peaches could not be sold in the field.

Zhu Jiabao studied marketing in college, coupled with the sensitivity of young people to the Internet, he registered a Weibo account to help villagers sell peaches, but he did not expect that within three days, tens of thousands of pounds of winter peaches sold out.

He then set up a winter peach industry cooperative in the village, built an e-commerce platform, and also absorbed several poor households to participate in the work of winter peach packaging, which not only increased the collective income of the village, but also increased the benefits of peach farmers by more than 2,000 yuan. Seeing that Zhu Jiabao had brought tangible benefits to the village, everyone gave Zhu Jiabao a thumbs up and called him "secretary of selling peaches".

In the 2019 winter peach ripening season, Zhu Jiabao docked with multiple platforms to launch e-commerce activities to help farmers, opened up the "Xinglong Big Peach" online purchase through train, contacted e-commerce companies to acquire, through on-site framing, short videos, vibrato live broadcasts, etc., the town's more than 100,000 kilograms of unsalable winter peaches were all sold out, and online sales reached more than 400,000 yuan, improving the income of peach farmers.

In July 2020, Zhu Jiabao turned positive with his excellent work achievements during the selection of transfer students and entered the Xinglong Town Network Economic Development Office.

Xinglong Town not only has winter peach cultivation, but also rich in garlic. In order to increase the popularity of Xinglong garlic, Zhu Jiabao assisted the town publicity office to promote the construction of the "Garlic Capital Xinglong" public account, making it a business card of Xinglong Town.

In the experience of engaging in e-commerce, Zhu Jiabao felt that even if it is the same quality products, high brand awareness will bring a higher premium to the product, so he assisted in cultivating the town's Xichen black fungus, Chen Gaozhuang dragon fruit, Ren Xiaolou broom, Kongdian triticale and other characteristic agricultural brands, and contacted teachers and students of colleges and universities such as his alma mater to jointly build a micro-store store "Buying and Selling Xinglong" to sell Xinglong Town's characteristic agricultural products.

Teaching people to fish is not as good as teaching people to fish, Zhu Jiabao has been thinking about how to cultivate new professional farmers and let more farmers join rural e-commerce. With the support of the town government, based on the development positioning of Xinglong Town as an "Internet Town with Agricultural Characteristics", Zhu Jiabao operates a comprehensive platform for e-commerce assistance to farmers in Xinglong Town, providing full-chain integrated services such as e-commerce training, live streaming with goods, logistics distribution and entrepreneurial incubation. With the concerted efforts of the town, in April 2021, Xinglong Town was successfully selected as a pilot digital village in Shandong Province, which will explore the comprehensive promotion of digital village development.

Four years of grassroots work have allowed Zhu Jiabao to fade the youth of the campus and grow into a village cadre who mingles with the villagers and lead the masses to the road to prosperity, and write the courage and responsibility of a young man on the rural land.

Farmer Daily, China Rural Network reporter Yang Di