Recently, the All-China Federation of Industry and Commerce released the "2021 National Top 500 Private Enterprises List" in Changsha. From a geographical point of view, the development of the private economy in various provinces is far from the same, for example, 96, 92 and 61 private enterprises in the three provinces of Zhejiang, Jiangsu and Guangdong have entered the list, while the four provinces of Gansu, Hainan, Qinghai and Tibet have none. Among them, a total of 7 private enterprises in Hunan Province have entered the list of the top 500, such as Sany Group, Lens Technology and so on. It is worth mentioning that a wine company in Hunan has also entered the list of China's top 500 private enterprises this time, and its annual revenue has reached 27.7 billion yuan, and the boss behind it is worth 21 billion yuan in the "2020 Hurun Hundred Rich List", which can be called the veritable "wine king" of Hunan. For specific data, please see the following figure.
China's top 500 private enterprises in Hunan listed
From the above data, we can see that Hunan Huaze Group ranked 395th in the "2021 China Top 500 Private Enterprises List", and its main business is the production and sales of liquor. Next, we will understand the development process of Huaze Group from the founding process of Wu Xiangdong, the founder of Huaze Group.
Wu Xiangdong, founder of Huaze Group
In the liquor industry, I believe many people still remember the brand of "Golden Liufu". As early as 1998, the brand had smashed 116 million yuan of advertisements on CCTV, thus becoming famous in one fell swoop. "Jin Liu Fu" is a brand founded by Wu Xiangdong in 1997.
Of course, the success of Jin Liufu is not only due to the willingness to spend money on advertising on CCTV, but also because Wu Xiangdong created a new business model in the liquor industry - liquor OEM production, becoming the first person in the industry to eat crabs. People familiar with JinLiufu know that Jinliufu cooperated with Wuliangye, and at that time, every bottle of wine was off the production line of Wuliangye, but it was only pasted with the brand of Jinliufu. With this model, Golden Liufu was established for 3 years, and its annual sales reached 1 billion yuan, becoming one of the famous wines at that time.
Wu Xiangdong acquired Hunan Xiangjiao Wine
After the success of Jin Liufu, Wu Xiangdong was no longer satisfied with liquor OEM production and began to enter the field of liquor production and manufacturing. From 2001 to 2009, Wu Xiangdong successively acquired Guangdong Deqing Wubi Health Wine, Yunnan Shangri-La Wine, Hunan Xiangjiao Wine, Anhui Linshui Wine, Tengzhou Jinyuanchun Wine, Hunan Yanfeng Wine, Heilongjiang Yuquan Wine, Guilin Xiangshan Wine, Jiangxi Lidu Wine, Jilin Yushu Qian Liquor, Shanxi Taibai Liquor, Guizhou Zhenjiu Wine, etc. These liquor companies are basically some local liquor companies, and many liquor companies are not low in local visibility, including 9 well-known Trademarks in China and 4 Long-established Trademarks in China. Through a series of acquisitions, Wu Xiangdong's wineries are as high as 15.
It is worth mentioning that in addition to entering the field of liquor production and manufacturing, Wu Xiangdong also entered the field of liquor terminal circulation at the same time and established Huazhi Liquor Store. In 2019, Huazhi Liquor Co., Ltd. was successfully listed on the Shenzhen Stock Exchange, becoming the first A-share listed company in the liquor circulation field in China. At present, Huazhi Liquor Has More than 2,000 Huazhi Liquor Stores and Huazhi Famous Liquor Warehouse Chain Stores in the country, more than 27,000 high-quality liquor retail terminals, and its sales network covers 31 provinces across the country. In the first half of 2021, Huazhi Liquor Co., Ltd. achieved revenue of 3.954 billion yuan and net profit of 366 million yuan, and the current total market value reached 13.26 billion yuan.
Huazhi Liquor Store
Today, Wu Xiangdong owns a total of 15 distilleries, including 9 well-known liquor trademarks, 4 liquor Chinese time-honored brands, in addition to more than 2,000 liquor chain stores. Although there are no major brands such as Guizhou Maotai, Wuliangye, Luzhou Laojiao, Yanghe, etc., many of these brands have high influence and popularity in the local area. In the "2020 Hurun Rich List", Wu Xiangdong's personal value reached 21 billion yuan, and Wu Xiangdong's name as the "wine king" of Hunan is worthy of the name.