laitimes

Real Estate Agent Shady Part II: Interests First

author:Lei Yu tells stories

At nine o'clock in the morning, in front of the sales department, a group of people gathered, all dressed in suits and leather shoes, about twenty or thirty of them, headed by a slightly more expensive suit, he was on the phone, whispering below, I stood not far away, looking at them, somewhat curious.

Soon, someone below shouted: Everyone be quiet, listen to the speech of the Yellow District.

The scene was suddenly quiet, the district level sorted out his suit, put away the belt, but could not cover the body of the big belly, and the round head was topped with a bare head, looking like a big Buddha in the distance.

The Big Buddha cleared his throat and said: First of all, hello to everyone, you are the elite of the family, good morning!

The following follows: Good for home!

The voice is not very neat, but it is particularly loud, and the people who do sales have indeed hit the chicken blood, when the colleague passes by, the mouth mutters: This is the person who is the intermediary of the family is really diligent, and then comes to step on the plate.

Come here to work for less than a month, every day to see people coming and going, most of the people who come to see the house are three or two people, most of the time there are one or two suits and shoes, when I came, I was curious, what are these people doing! After watching for a long time, I knew that they were intermediaries who specially brought people to see the house.

I am responsible for the parking lot, the sales department is on the side of the road, the road is too narrow, the neighborhood is all community, there is no way to park a piece of land, can only park at the door, resulting in parking is particularly troublesome, specially invited six people to be responsible.

The Big Buddha began to speak: As far as I know, most of the families in our district live far away, and if they come so early today, they must get up early, at least ten minutes less sleep, everyone is hard. We must work hard, hard work must be rewarded, what is our return? - Commission! —— How can I get a commission? - Sell the house! But the return is high and low, Huang Yu, how much did you charge for the Huaguan Jade Garden you sold the day before yesterday?

“15000。” A male voice in the crowd responded.

The Buddha looked at the source of the sound and continued: How much money did you make?

"About 3500 pieces."

The Buddha asked again: How much does the house cost?

"600,000."

Big Buddha said to everyone: 600,000 houses, commission 3 percent, now sell second-hand houses, it is difficult to collect, according to my recent statistics, can receive Huang Yu 2.5 percent, has been good, in addition to the company platform, and the proportion of the housing side, the final can only earn 3500. However, if you sell the real estate behind me, Tsing Yi Peninsula, which is also a house of 600,000, how much money can you earn?

The people at the bottom replied next to each other, and the voice was chaotically talking about how much and how much, I really couldn't hear it.

Big Buddha continued: I will calculate for you, the commission is 5 points, that is, 30,000, in addition to the company's platform 20 percent, there are 24,000, according to the 42 percent commission, that is, 10,080, cash rewards 13,000, after tax 11960, a total of 22,040. Huang Yu, how many times do you sell second-hand houses?

"The amount ... 6 times more. ”

The Big Buddha said: That is to say, selling a set of Tsing Yi Peninsula is equivalent to selling 6 sets of second-hand houses, and now you still want to sell second-hand houses?

"I don't want to."

The Big Buddha said: Where do you want to sell?

"Tsing Yi Peninsula."

The big Buddha turned his head to look at everyone and said loudly: Where do you want to sell your house?

"Tsing Yi Peninsula." This time it was incredibly neat, the voice was deafening, and the aunt sweeping next to me was frightened.

Big Buddha said: Leshan has fourteen new real estate, the general commission is about 3 percent, the rewards are around 3000, some have no rewards, the same is to sell the house, here a set at least two sets of other real estate, the same is to make money, why not earn more? At the same time, you have to maximize the benefits! You say yes or no?

Echoing below: Yes!

Big Buddha said: Now the house is not easy to sell, everyone reflects that the conversion rate is too low, last month, the second store in the central district brought eight customers, only one was traded, this real estate also brought 5 times, a set was not sold, the resistance problem is too big, come here today, one is to figure out our main direction of attack, the second is to solve the resistance problem of the main direction of attack, first solve everyone's questions, you can solve the customer's problem. Now come one by one, what problems have you encountered when you bring customers?

"Customers reported that the place was too far away from the city."

The Big Buddha said: What else?

"The traffic is too congested, and you have to be late for work."

"What else?"

"There are a few customers who look at the house here, saying that it will take one or two years to deliver the house, there are so many second-hand houses on this side, and the online hanging is everywhere, saying that this side is good, then I bought a second-hand house, the price is cheap, not to mention, the house in the previous few years is still gifted."

"The apartment type here is not good, and the whole is not square."

"Reading is only private, too expensive."

……

The voice slowly decreased, and the Buddha said: Most of the problems that everyone reflected before are these, but what is the root cause? It's your problem, we are doing sales, the purpose of doing sales is not whether the customer wants it or not, but whether you want to sell, the customer has a problem, either solve the problem or transfer the problem. Well, first question, this place is biased. You have to tell your customers this, take out the Leshan 2030 plan in your hand, point to this location, and let them see that the new district in the north and the airport in the south are together, and this is the center of the city in the future. Don't doubt the authenticity of this map, you have to swear to tell them that this is the center, and the words on it, government planning. Only if you believe it yourself can you convince your customers.

I heard a subconscious laugh, the airport has been said for almost ten years, I live near there, and now I have not started construction! This Tsing Yi Peninsula is only 1,100 acres, almost ten years old, and it has not been sold out yet! In the new area in the north, two thousand acres of land, how many years must it be sold? Leshan is only 800,000 people, how many people come to buy? Flicker, then flicker!

The following is silent, the big Buddha said: traffic jams, this problem I have told you how many times, data, data out ah! Drive here across Tsing Yi Bridge, then take Qingshan Road, turn to Changqing Road, and it will take fifteen minutes to Qingjiang District. To the old town, like the old park, it will not take more than twenty minutes by car.

What if the family doesn't have a car? Only three-thirds of households in Leshan have a car.

"I know you're going to say what to do with the bus? Here to the new square, a total of 4 stops, a stop of 3 minutes, a total of 12 minutes, get off the bus and walk to the company, it is 5 minutes, the working time is within 20 minutes. "The Big Buddha statue is answering my question.

But this answer is simply to avoid the heavy, driving does not talk about the new square? I know that the middle road commuting is very blocked, and the last time I hit Didi, I sat for 25 minutes. Speaking of taking the bus, 12 minutes is probably not commuting time, right? Moreover, the new square is such a large area, many places have to change buses, 5 minutes walk to?

Big Buddha said loudly: Use data to eliminate customer doubts, these data must be memorized, and said with all the nails, so that customers will not question! Get it? The next question, the apartment type is it! What matters most, the environment matters! When encountering such problems that cannot be directly explained, you use other advantages to cover up, you tell the customer, yes, the apartment type is not perfect, but you want to see our advantages, here is a good environment, independent three kilometers of riverside park, there is a wetland park only for the owner, surrounded by water on three sides, where is Leshan such a good place? You take the customer must let the customer take a sightseeing car to take the whole island around, the customer will love this place.

In addition to the elderly and children, the environment is not good, basically useless to young people, I stay at home when I go home, and I find friends to play on vacation! I heard people say that to do sales, you must first brainwash yourself before you can brainwash others, and this is indeed the case.

The Big Buddha said: What is the problem, forehead... What the? ...... Problems with the school? How many times have you said it? Cross a bridge, two kilometers on the right, teacher's attached primary school, one kilometer on the left, the planned Tsing Yi Primary School, to be built next year, and put into use the following year. what! What the customer says... The quota attached to the teacher's school is not easy to enter, and Tsing Yi Primary School has not even bulldozed the mountain now? Asked here, you tell him, there are private schools, here the private is attached to the degree certificate, reading high school does not need to take the exam, as long as you buy a house here can be read directly, remember this time to move the private rate out, customers hear the private, the future is bright, the mind is immediately the picture of the stay. what? ...... Too expensive? You tell the customer directly, if you want your children to have a future, how to do without spending money? One word sealed!

Admire, admire, step by step, the customer found a problem, they flickered a problem, flickered, just use another method to solve, they ignored the previous problem, and finally a picture cake, the customer set in! Sure enough! The mouth of the sale is invincible!

The Big Buddha said: Who seems to have said another question just now? What the...... Want to buy a second-hand home? I teach you a way, you directly take customers to see the fourth phase, where the house is the cheap house on the Internet, you don't say that the house is not good, just take them to see, I can pat the chest to give you a guarantee, after watching, they will not choose the second-hand house at all, remember, the second-hand house is all the shortcomings, the new real estate everywhere has advantages, the fourth phase of the building spacing is too dense, the lighting is too poor, and the occupancy rate is too low, they will not like it.

"What? Meet a customer to want a second-hand house? ...... Then let him buy, Peninsula Phase IV is not certified, to be a one-time... They were terrified when they heard it. The Big Buddha said with a smile.

And Peninsula Phase 1, 23? Don't you dare to bring it? I have been to the house of the second phase, which is no worse than the new real estate!

The Big Buddha looked at his watch and said, "Now follow me to the sales department, listen to the sales lecture again, and deepen the impression, everything here must be remembered by me."

They entered the door one after another, the front of the sales department was empty, there were several customers coming, there was a suit and leather shoes next to them with a smile to lead the customers into the door, I sighed a long sigh, I don't know if they can all retreat today!