A feast of ideas at the peak level redefines the model of luxury house life in Guangzhou.
On July 4th, in the skyline parlor on the 108th floor of Rosewood Guangzhou, Shimao Group held a "Guangzhou Spire Leader Night" Greater Bay Area Peak Ceremony and Guangzhou Shimao Leadership Hub Press Conference.
Real view of the press conference site
In this 10 billion luxury dinner, Shimao only invited 50 peak owners to tailor high-end and customized peak experience, redefining the lifestyle of high-net-worth individuals.
Mr. Xie Tao, General Manager of Guangfo Area of Shimao Strait
<h2 class="pgc-h-arrow-right" > how exactly does Shimao impress high-net-worth individuals and subvert the Guangzhou market? Today, Fang Xiaoqing came to share the story behind it. </h2>
Shimao Leadership Club debuted in Guangzhou
Lead the new trend of luxury home value
In recent years, with the continuous improvement of the level of economic development, the team of the peak class in Guangzhou has gradually grown.
According to the 2019 Hurun Wealth Report, Guangzhou's tens of millions of asset households are in the forefront, accounting for 8% of China (excluding Hong Kong, Macao and Taiwan).
Asset division Guangzhou tens of millions of assets "high net worth families" 67,600 billion yuan assets "ultra high net worth families" 4,260 households 30 million US dollars "international ultra high net worth families" 2,650 households
Source: Hurun Report
In contrast, in the luxury housing projects in Guangzhou, there are very few circle services that can match these high-net-worth groups.
<h2 class="pgc-h-arrow-right" > Shimao, which has been deeply engaged in luxury houses for more than 30 years, has insight into the social needs of the peak layer, and creates a high-end circle communication platform for owners - Shimao Leader Hui, refreshing the imagination of ideal life and leading the new trend of luxury house services in Guangzhou. </h2>
Real view of the conference
<h2 class= "pgc-h-arrow-right" > At present, Shimao Leader Hui has set up nine major rights and interests, covering regular celebrity classes, cross-border activities of health, culture, art, health, customized club services, outdoor activities development and other resources, and a superior lifestyle that matches the identity of peak people. </h2>
Shimao Leaders Hui 9 major equity chart
"Using the profound resources accumulated by Shimao, it provides the owners of the peak layer with a "private partnership bureau" to entertain friends, expand business, accumulate contacts, and relax, creating a sense of spiritual belonging for the urban elite." Mr. Wu Jifeng, head of marketing of Guangfo Area in Shimao Strait, interpreted the gist of Shimao Leader Hui.
Mr. Wu Jifeng, head of marketing of Guangfo area in Shimao Strait
Talk and laugh with famous neighbors, and come and go. Leaders gathered, exchanged with big coffee from all walks of life, leaders and connections helped each other, shimao achieved the pursuit of guangzhou peak value.
Big coffee shares the new outlet of investment
Shimao empowers the future of human settlements with science and technology
The breadth of the circle determines the height of life.
All along, Shimao has been committed to broadening the "circle of friends" for owners, and has successively joined hands with Dong Mingzhu, Hurun and other industry leaders in Guangzhou to build a high-end social life field for them.
Shimao Group joined hands with the industry's big coffee to take pictures
Nowadays, the launch of "Shimao Business School" in Shimao Leaders Hui is an opportunity to regularly create face-to-face exchange opportunities for big coffee for owners, form a collision of ideas, and accumulate spiritual wealth.
【Shimao Business School】The first phase invited Wu Xiaobo, a famous Chinese financial writer, to lead everyone to understand the new pattern of China's economy today, and shared exclusive investment suggestions for 2020.
Mr. Wu Xiaobo, a famous Chinese financial writer
First of all, from the perspective of history, he told the "three trains" of China's economic development in the 42 years of reform and opening up, namely the "last train" of the first stage of the industrial revolution, the "first train" of the second stage of the Internet revolution, and the "future train" of the current industrial intelligence.
Keynote speech content map
Wu Xiaobo believes that under the new Industrial Change in China, various industries have expanded to "new infrastructure" sectors such as 5G, big data, and artificial intelligence. In the real estate industry, intelligent experience and technology community will be the golden outlet, and technology will empower the future of human settlement in the new era.
At the same time, under the reshaping of the life scene, China's fast era has ended, and good houses are slowly being built, using better products and services to improve the lives of China's 250 million new middle class.
In the real estate field in Guangzhou, Shimao Group seized the development opportunity and let the owners feel the charm of the first scientific and technological life of the owners.
Shimao Guangzhou Twins
Redefining the model of luxury living
With science and technology, we will build a future of human settlement. With quality, empower the development of Guangzhou.
From the "Riverside Luxury House Model" created by the Shanghai Haibin River Garden to the world's collection-grade luxury houses such as Shanghai Sheshan Manor and Beijing Shimao Xishan Longyin, Shimao has inherited more than 30 years of luxury house genes and craftsmanship quality habitat.
Schematic diagram of < h2 class="pgc-h-arrow-right" ></h2>
However, Shimao is not satisfied with this, and continues to move forward, exploring a new smart luxury lifestyle in the Greater Bay Area, acquiring two projects of Shimao Tianyue and Shimao Pearl River Swan Bay, and redefining the model of luxury housing life in one year.
It has built Guangzhou's first Alibaba Cloud AI smart community - Shimao Tianyue, and Aliyun Intelligent Ring River view flat layer project - Shimao Pearl River Swan Bay, so that the twelve intelligent technologies into life, full service every detail, conquer the peak layer people.
Shimao Tianyue aerial photography of the real scene
In addition, the two major projects have created six assembly houses, creating a highly warm social space for the landlord's elite neighborhood.
Shimao Tianyue Club Real View
Shimao Pearl River Swan Bay Club Real View
Not only that, but in terms of geographical location, Shimao Gemini is also a scarce asset in the urban peak.
Shimao Tianyue is located in Wuyang New Town, Dongshan, adjacent to Zhujiang New Town, overlooking the Pearl River and Canton Tower in the south, creating a residential landmark of about 180 meters. Shimao Pearl River Swan Bay occupies a rare landscape resource where the three rivers converge.
Shimao Pearl River Swan Bay real view
Because it is rare, it is a struggle to hide. If Shimao Double Star can get hot sales, it will become a matter of course.
From January to June 2020, in the ranking of 10 million+ luxury houses in Guangzhou, Shimao Tianyue ranked first.
In the first half of 2020, Guangzhou's 10 million + luxury housing transaction ranking list
Data source: Kerui ranking project name regional set 1 Shimao Tianyue Yuexiu 282 Xiguanhai Liwan 243 Guangdong Sea Pearls Yashe Yuexiu 204 Shoukai Longhu Tianyi Baiyun 175 Four Seasons Yiju Yuexiu 16
And Shimao Pearl River Swan Bay is even more proud of selling 800 million yuan in 3 months (on sale in April), igniting the Guangzhou market. Its highest transaction price of 125,000 yuan / flat also refreshed the highest online signing price of Haizhu.
The release of the Shimao Leadership Association has given Guangzhou Twins extraordinary opportunities and also re-evolved the luxury housing market in Guangzhou.
Why does Shimao have such strength?
More than 370 billion soil storage + 42 best projects
Shimao is deeply rooted in the Greater Bay Area
Mr. Xie Tao, General Manager of Shimao Strait Guangfo Area, revealed at the press conference that as of the end of 2019, Shimao had a soil storage value of 371.21 billion yuan in the Greater Bay Area, ranking second in the list of housing enterprises.
With strong strength, good reputation, steady operational capabilities, strong team execution and rich experience accumulation, Shimao Group has increased the number of high-quality soil reserves and high-quality projects in the Guangdong-Hong Kong-Macao Greater Bay Area and the core urban agglomerations of the country through diversified investment portfolios.
On the basis of "city operator", Shimao has upgraded its new role of "empowering the city" and deeply cultivated the Guangdong-Hong Kong-Macao Greater Bay Area, and has completed the layout of 42 best projects in 9 cities.
Shimao Bay Area project layout
In terms of sales, Shimao's performance is also relatively excellent.
Taking the Guangzhou market as an example, in the "2019 Guangzhou Real Estate Enterprises Full Caliber Sales TOP10" released by the Middle Finger Research Institute, Shimao entered the TOP5 camp of the list, highlighting the strong comprehensive competitiveness of the brand with phenomenal hot sales.
In 2019, Guangzhou real estate enterprises were top 10 in terms of full-caliber sales
Source: CREIS database, enterprise fill in data ranking enterprise name sales 1 Guangdong Poly 41 billion 2 Yuexiu Real Estate 38.5 billion 3 Country Garden 26.08 billion 4 China Overseas Real Estate 23.96 billion 5 Shimao Real Estate 17.03 billion 6 Million 15.56 billion 7 Agile Real Estate 15.1 billion 8 KWG Taifu Group 12.45 billion9 Greenland Holdings 12.28 billion 10 Gemdale Group 10.57 billion
More than 370 billion soil reserves and 17.03 billion sales in Guangzhou (2019 data) all show the strong strength of Shimao.
It is precisely with such confidence that Shimao can create a "Shimao Leaders Association" circle platform exclusive to peak layer owners.
What other surprises will Shimao bring next?
Let's wait and see!
disclaimer:
1. Project promotion name: Shimao Tianyue, project record name: Tianyue Mansion, pre-sale certificate number: Suifang pre(net) character No. 20190954;
2. Project promotion name: Shimao Pearl River Swan Bay Record name: Chengqi Swan Bay Pre-sale certificate number: Suifang pre-(net) word no. 20200144.
3. The text, data and pictures of this information are for reference only and are not used as an offer or commitment.
4. The relevant publicity content does not exclude changes due to relevant government planning, regulations, seller's installment planning, failure to control and other reasons. The rights and obligations of the buyer and seller shall be subject to the "Contract for the Sale and Purchase of Commercial Housing" signed by both parties and its supplementary agreements, annexes and other written documents.
5. This promotional material will be released in July 2020 and will be valid on July 31, 2020, so please pay attention to the latest information.
6. "The name of the school, the time of completion, the nature of the school, the scale of the school, the degree setting, the opening time, the enrollment conditions, the charging standards and the delineation of the enrollment area may not be determined or adjusted, and the seller does not make any commitment to this, and the latest policies of the government education department and the school shall prevail.".
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