Text │ Bone Flower
The popularity of Netflix's "Squid Game" continues, Tencent Video launched HBO's suspense crime masterpiece "East Side Nightmare" tonight (October 12), and iQiyi's "Mist Theater" will also clear the fog tomorrow (October 13). The content battle, which falls into the final quarter of 2021, has officially begun.
Recently, the State Administration of Radio, Film and Television also announced the filing of the national key network film and television drama shooting in August, although these projects may also need to appear next year at the earliest, but there are also some surprise works.
Although unlike previous years, the Qinglang series of special actions almost runs through the entire entertainment industry in 2021 and penetrates into all aspects of the upstream and downstream of the industry, but from the perspective of the number of filings, 136 online dramas and 290 online movies have not fluctuated much.
Realistic themes already have an absolute advantage, accounting for at least 60% of the total genre genres. Looking around, a number of highly anticipated works in the market have also appeared. In the drama, there are Huanrui's "Agarwood Chonghua", Xinli's guyan sweet pet drama "Qingchuan Daily", Huace's urban drama "A Day in July", in the network movie, film companies have entered the game, Huayi's "Good Dream of Private Customization", Bad Monkey's "Meet" and "Classmate, Scatter! 》。
In this regard, Bone Duo will interpret the national key network film and television drama shooting and publicity in August from several dimensions such as theme, market and policy.
The filing of web dramas has reached a new high,
The volume is stable and the length is surgical
According to the filing publicity, there were 136 key network dramas in August, compared with 125 in July, an increase of 8.8% month-on-month, while exceeding the peak in the first half of the year (130 in March), setting a new height for the number of online drama filings this year, which shows that the opposite of the current slightly cold market is the increasingly lively online drama market next year.
Among the 136 recorded films, nearly 80% of the network dramas will control the volume below 30 episodes, of which 24 episodes are the most popular, a total of 56, and 12 episodes of short dramas are also followed, with a total of 33. It can be seen that since the State Administration of Radio, Film and Television issued relevant notices on "opposing artificial water injection and lengthening the number of episodes" last year, the trend of network dramas towards short dramas cannot be underestimated. In addition, the minimum standard of 12 episodes given by video websites such as Aiyou Tengmang for access to online dramas may make 12 episodes of high-quality short dramas the next sought after object to a certain extent.
However, since the launch of new categories such as mist theater and monsoon theater, 6 episodes and 8 episodes of short dramas such as "Goodbye, That Day" and "Wolf Hunter" have also appeared, and it seems that the number of short episodes is not without the possibility of flexible changes. Coincidentally, the urban drama "Strange Guest" created by DreamWorks Culture Media in the record drama is to participate in the declaration with a short volume of 8 episodes, but the length of the single episode is still unclear.
In contrast, in the August network drama filing, there are 29 "large volumes" of 30 episodes and above, of which 36 episodes and 30 episodes are the majority, and for the "tomes" of 40 episodes, in addition to the contemporary urban drama "No. 63 Xixia Street" declared by Yingkai Media, all of them are costume themes, among which "Agarwood Chonghua", which is suspected to be the next part of the Xianxia giant "Agarwood Like Crumbs", and the martial arts drama "Young Song Xing", which has received high attention due to the starring problem a few days ago, are also in the online drama filing list. It can be seen that for a relatively large volume of costume production, divided into upper and lower parts for filming and broadcasting may be able to solve the limitation of the number of episodes on content presentation to a certain extent.
In addition, it is worth noting that in addition to huanrui's "Agarwood Chonghua", many works of head film and television companies also participated in the filing in August. For example, iQIYI's upcoming urban women's topic drama "Her City", Xinli's ancient sweet pet drama "Qingchuan Daily", Perfect World Film and Television's women's short drama "Rock and Roll Crazy Flower", as well as the urban drama "A Day in July" produced by Huace and the upcoming urban drama "Cat Riding a Fish" and the modern legendary drama "No Wrongdoer" produced by Huace, with different types and different lengths.
Reality prevails, sweet pet "rampant",
Adaptations and remakes have attracted much attention
According to the published data, among the 136 online dramas on the record, realistic themes accounted for 63%, including 62 urban themes, 4 rural themes, 4 youth themes, 1 revolutionary theme, 6 public security themes, 3 science fiction themes, 1 biographical theme, and 5 martial arts themes. Among them, especially urban themes, the number of filings in July has further increased by 57, and the popularity of creation has risen continuously.
Among them, due to the popular IP adaptation or starring casting and receiving more attention, including the urban campus drama "Chasing the Rainbow" that has been filed and started into the group in August, the drama is jointly interpreted by xiaosheng Ao Ziyi in 2002 and the heroine Yang Zhiwen, telling a love story of a pair of "strange sweet bamboo horses" growing up and healing in the mutual help of love and killing all the way, Ao Ziyi, who has accumulated a certain popularity in the TF family, will meet netizens again in the new drama "Chasing the Rainbow", making it popular since its official announcement.
The youth emotional comedy "Exclusive Fairy Tale", which is also adapted from the popular IP "Rabbit Overwhelms the Nest Edge Grass", has also attracted attention because of the relevant news starring Wen Junhui's partner Lu Zhaohua, but at present, the official has not yet given accurate information on the casting, and whether Wen Junhui, a member of the Korean male singing group EVENTEEN, will become a new wave of returned students will remain to be officially announced. In addition, the sports competitive novel of the same name adapted from Rong Guang, "Mint Flavor Hot Kiss", was also approved in August, which not only integrates popular elements such as sister-brother love, but also caters to next year's ice and snow theme through the competitive love of skiers, which has a certain topicality.
And under the influence of this summer's popular drama "Sweeping Black Storm", public security dramas such as "Black and White Forest", "Bone Matter" and "Name of the End" that have been filed for the record may also be worthy of expectation, especially "Black and White Forest" with the same name Hong Kong film, and "Bone Matter" that is said to be co-starred by Zhu Yawen and Zhu Yilong.
In addition, the news of the introduction of remakes of overseas popular dramas such as "Blazing Love Game" and "Spring Night" a few days ago has also caused heated discussion on platforms such as Weibo. Among them, the "Blazing Love Game", which has a Douban score of 8.2, has made many domestic netizens go up with the dog blood bridge section that integrates multiple labels such as "crossing, suspense, amnesia, and sadomasochism", and "Dark Fragrance", adapted from the Korean drama "Spring Night", has also gained a certain degree of heat under the attention of many original drama fans. After all, it is a high-scoring overseas drama with a certain amount of fan accumulation in China, so until it is broadcast, the dual voices of expectation and worry will exist at the same time.
What are the head web movies worth paying attention to?
Compared with 313 in July, the number of key online film shooting plans filed in August decreased to 290. In terms of genres, the strength of urban themes has continued to maintain a leading edge, and it has opened up a lot of distance from other themes, directly reaching 74 films. The legendary theme is also very popular with online movies, with 67 films. At the same time, there was also a military theme of the only seedling, declared by Guangdong NetDa No. 1 Film and Television "Lonely Island Soldier King".
In the august key network film and television drama shooting planning filing, everyone can clearly feel the popularity of science fiction in the drama and online film market, the drama is not so favored by science fiction themes, only 3, and online movies are very important, reaching 29.
Not only is there a large number, but many leading network film companies have begun to take the lead in the science fiction market. Naifei Film's "Supernatural Investigation Bureau: Death Valley", "Reaper of Souls" and "Nether Assault" are all worthy of attention.
Looking at the costumes, although there are 81 in number, there are not many subdivision types, and they are piled up on the two hardcore types of legend and martial arts. The problems shown by this genre are also obvious, the works lack innovative elements, the same IP, the phenomenon of characters being repeatedly remade is emerging in an endless stream, and more inclined to classic IP, such as Journey to the West, Liaozhai and Juvenile Bao Qingtian.
More and more IP is being renovated, and the adaptation is becoming more and more extensive. "The Blood Battle of the Bright Sword to the End", "Tang Bohu Dian Qiu Xiang 2022", as well as "Ghost Blowing Lantern Outer Legend: Tomb of the King of Chu You" adapted from the Tianxia Basong IP, and the "Abyss of The Abyss of Doubt" declared by Nanpai Pan Entertainment are all on it, while the "Kangxi Southern Tour" series is the most, reaching 7.
However, there are also good phenomena, the online film market has completely departed from the early days of blindly relying on horror, suspense and eyeballs, which can also be clearly perceived in the august key online film shooting planning filing. Bad Monkey, Beijing Radio and Television, Huayi Brothers, iQiyi and other film companies and platforms have all appeared on the project, and everyone's vision is also highly consistent, aiming at the lively urban theme track.
In the past two years, the film company has developed web dramas, the broadcast effect and word of mouth are not as expected, and now they are starting to enter the network movie again, how is the color, maybe it can be in the bad monkey's "Meet" and "Classmate, scatter it!" ", Huayi's "Private Customization of Good Dreams Driving" in three works glimpsed one or two. But there is no doubt that the film company production and film texture will become another major marketing point for online movies.
Official institutions have also continued to join the online film market, and Beijing International Film Festival Co., Ltd., which is 100% controlled by Beijing Radio and Television Station, has also declared an online movie called "Chinese New Year's Eve Night", which is not difficult to find from the name that this is a work that is working hard for the Spring Festival file.
In the video platform, Youku and Penguin Film and Television have no works, and iQiyi has declared a "Mars Project".
Regardless of the number, genre, and producer, overall, the key online film shooting planning filing in August is not much different from usual. After entering 2021, the online film market has also been running smoothly, and there are many fewer works that have continuously broken the ceiling of the account like last year, but the improvement and reduction of quality have been steadily progressing.
From the beginning of the implementation of the key network drama filing in February 2019 to now, this system has been operating for more than 2 and a half years, and we can glimpse the changing trend of some film and television works in the number of theme episodes, the direction and focus of the transfer of platform film and television companies from the filing every time, which are inseparable from the current environment and policies.
At present, the volume and type of film and television works will change flexibly, but the city and the main theme will become the main types for a long time in the future.