Author / Hit
Although it did not perform well in Chinese mainland, after the release of the mainland, "Super 9" became a savior for the European and American film markets.
After more than a month of overseas cruises, Universal Pictures' fast and furious 9 hit 23 markets in North America, Latin America and Europe and grossed $108 million over three days over the weekend — the first film since Sonic the Hedgehog to break the $100 million mark over the weekend without relying on Chinese mainland, which won $100.96 million in the second weekend of February last year. Bloomberg analysts said: "This film is not only a catalyst for the film industry, but also for the entire theater industry", which represents a strong recovery signal in the market: in the context of increasing vaccination rates, consumer confidence is gradually increasing, they are no longer satisfied with just watching streaming media indoors, and are beginning to return to the embrace of the big screen.
Fast & Furious 9 has taken first place in all 23 new markets, surpassing "Creed" released in the first wave of the epidemic decline in three latitudes in North America, overseas and the world. IMAX earned $6.5 million over the weekend, accumulating more than $30 million, the best result since Jedi X-Men: Rush.
The performance of major overseas markets is similar to the series "Fast and Furious: Special Operations" released in 2019, and the overall performance seems to retain the momentum of sprinting $700 million, and it is not difficult to finally break even. The best-performing Latin American markets have opened their highest openings since the pandemic in many places, including Mexico, Central America and Colombia; in the United Kingdom, they beat "Creed" with a surprising beat of "Creed" at 1.18 million pounds, 4.83 million pounds and 6.01 million pounds to win the epidemic in a single day, with the highest weekend and the highest opening record in 7 markets, including Norway and Iceland, which surpassed Fast and Furious 8 in the same period and challenged the highest series records in 3 markets such as Israel. The rest of the markets are released in Spain this weekend, while France and Germany are scheduled for mid-July.
"A Quiet Place 2" added 3 overseas markets, the Netherlands, Belgium and Italy, making the decline level low and slipping to the second place, and has now been released in 83% of overseas markets, and 12% ahead of the previous game, with 17 markets still to be released. "The Conjuring 3: Ghosts Make God Difference" reached the overseas milestone of $100 million, but most of the market performance is not very good in the same period the gap from the previous game is widening, Indonesia has now accumulated 74.4 billion Indonesian rupiah to continue to maintain the highest box office film since the epidemic.
In the second week of the release of Pixar's animated masterpiece "Sunny Days in Summer", the card slot remained in the tenth place, with 11 old markets falling by only 27%, and remaining in second place in Bosnia and Herzegovina, Croatia and Serbia. However, the film's Chinese mainland schedule has long been unresolved, and there are even rumors that Disney has abandoned the film's mainland distribution.
Popular Japanese actor Shoki Sugata and the lead singer of the well-known Japanese band "Doomsday" Kei Fukase co-starred in the suspense movie "Characters" in Japan' word of mouth continues to ferment, after falling only 24.7% in the second weekend of release, the decline narrowed to 7.8% in the third week, accumulating 917 million yen, which is already a super hit for this 300-hall Toho idle rationing live-action movie. According to the exposure data of Procog, a third-party monitoring agency in Japan, the amount of online discussion on this film has been rising since its release, and it is currently ranked second in the film category; and the intention degree data of box office analysis company GEM shows that the word-of-mouth communication index of this film is almost comparable to that of "Ghost Blade Infinite Train". Now it seems that this psychological thriller is full of flavor, but without preliminary verification in the markets such as Singapore, Malaysia, Hong Kong and Taiwan, it is not known whether it can meet the tastes of mainland audiences.
Director Kim Chang-so, who is famous for editing "Horror Live" and "Tunnel", debuted in South Korea with 350,000 people topped the list with 350,000 people and led the market to set a record this year. Adapted from the 2015 Spanish suspense film "Blow up the Bank Manager", this film is a very luxurious gathering of Cho Woo-jin, Lee Jae-jin, Ji Chang-wook and other big-name Han stars, telling the story of the director of the bank center after receiving a suspicious call, which put the whole of Busan into the danger of bomb terrorist attacks.
According to Comscore and Disney, more than 80 percent (4,700) of theaters across North America have resumed work, accounting for 95 percent of the box office in 2019, in other words, all major commercial theaters except Ontario are open to customers if they don't close. And our eagerly awaited blockbuster "Fast & Furious 9" set a record of the highest opening since 2019's Star Wars Episode 9: Rise of Skywalker with a pre-screening forecast of $3 million, and drove the market to break through $100 million, the second time since the first week of "1/2 Magic" in early March 2020.
Of course, some people are happy and some are sad, Lionsgate's "Killer Wife's Bodyguard" and Warner Bros.'s "In the Highlands" are both moving lower than expected, and both films are strong contenders in the top five of this year's loss list.
This week, the major market successes are widely reported in the industry, and whether this summer program can get on track still needs the next heavyweight film review. It remains to be seen whether "Black Widow", which is scheduled to be released worldwide on July 9, and "Chinese Doctor", which is scheduled to be released on the mainland on the same day, can shoulder the responsibility of rescuing the market.