The reporter learned from the Beijing Happy Valley Scenic Area on March 18 that the sixth phase of Beijing Happy Valley Will open on May 1, 2021, and launch two themed light and shadow shows of "Happy Cube" and "Fantasy Oriental" and a series of customized theme performances through the lighting of the whole park and the interaction of high-tech light and shadow, creating a 560,000 square meters of night leisure destination and becoming another "Night Beijing" punch card.
Guoman IP will be united with national theme park brands. On the morning of March 18, the signing ceremony of the strategic cooperation between Happy Valley Group and Quick Look Comics was held in Happy Valley, Beijing. In the future, with the help of quick comic IP resources, the Happy Valley Scenic Area in eight places across the country will build an immersive offline experience platform.
Renderings of The Sixth Phase of Happy Valley in Beijing.
At the event site, Li Wei, deputy general manager of Beijing Happy Valley, introduced the activities of Beijing Happy Valley 2021 Spring Breeze Garden Season and National Tide Cultural Festival, and the scenic spot will carry out an 80-day tide play activity: in April, the Xianxia IP "Legend of the Paladin Sword" will be introduced into the scenic spot; in May, the scenic spot will stage cosplay stage plays, dance performances and other activities; in June, the "Super Children's Day" theme activities will be held, including dance, musical instruments, singing and other series of children's talent competitions.
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"With the increase of the influence of National Comics, Chinese comic IP is expanding into the offline market, and its IP value will be further released." Talking about the cooperation, Chen Annie, founder of Quick Look Comics, said. According to the "2020 China Animation Industry Research Report" released by iResearch, China's pan-secondary users will exceed 400 million in 2020, and the output value of China's animation industry will continue to hit a new high. As the source of China's animation industry, online comics have maintained a growth rate of more than 20% for many years, and the market size is expected to reach 4.5 billion in 2021.