Universal Studios continues to heat up! Are Happy Valley still happy?

The "Eleventh" Golden Week has passed, but the heat of Universal Studios Beijing is still heating up. Topics such as "a ticket in the park is difficult to find", "the average queue for explosive projects is more than 1 hour", "per capita consumption or more than 3,000 yuan" and other topics are frequently searched on Weibo; tourists who take the lead in experiencing it have posted photos and shared play strategies, and people who choose the wrong peak to visit the park are eager to try and plan the itinerary next weekend. In the warm attention to Universal Studios, some people also expressed concern about local theme parks such as Happy Valley: In the face of the impact of foreign brands, can Happy Valley still be happy?

How are local theme parks operating? Let's start with a set of data. Taking OCT as an example, during the "Eleventh" holiday, the Group's scenic spots and tourism enterprises, including "Happy Valley", received more than 6.7 million tourists, recovering to more than 100% of the same period before the epidemic. If you look at the data, the survival situation of local theme parks is still optimistic. However, in the face of more and more capital and enterprises to lay out theme parks, including the entry of international high-end amusement brands, the challenges facing local theme parks are still very large. In terms of cultural theme creation, operation and management, the "top star" Universal Studios does have a lot to learn and learn from.

Universal Studios Beijing Theme Park. Photo by Chen Zhonghao (Xinhua News Agency)

First of all, we must take a culture class.