Kyoto famous objects, craftsmen's production, Japanese medical beauty, Japanese precision screening... At the end of the Expo, Fosun's "FOSUNHEALTH" and "FOSUNHAPPINESS" exhibition areas were linked together yesterday to hold the "Japanese Culture Theme Day" for the first time. Japan's exquisite lifestyle and craftsmanship add a touch of humanity to Fosun's three exhibition areas.
Interaction enhances cultural connection
On May 17, 2019, Fosun and Kyoto Prefecture reached a strategic cooperation in the development of four major areas: culture, tourism, technological innovation and medical and pharmaceutical development. 10 days later, Fosun's high-end health management brand Zhuorui Comprehensive Outpatient Department (Zhuoerhui) signed a contract with The Freedom Hill Beauty and Plastic Surgery Hospital in Japan to jointly build the Zall Club /Freedom Hill Beauty Center.
On December 19 of the same year, the world's first "Kyoto House" was officially opened at the BFC Bund Financial Center. Presenting an authentic Japanese consumption scene, "Kyoto House" has established its popularity and good reputation less than a year after its opening, and can attract many fans every time it is a new and seasonal event.
The reporter learned from yesterday's Japanese cultural theme day that in the future, on May 17 every year, the Bund BFC Financial Center will hold a series of exchange and sharing activities to promote exchanges and exchanges between China and Japan in terms of goods and culture, and bring Japanese aesthetics to more consumers.
The craftsman's name "debut" into the Expo
As the world's first overseas promotion platform designated by the Kyoto Prefecture of Japan, "Kyoto House" participated in the Expo for the first time, carefully selecting the best craftsmen in Kyoto, allowing the audience to personally experience the beauty of Kyoto, and attracting visitors to stop.
Among them, there are shippo pattern tea sets made of cross-toe roasting technology to bless the happiness of the family; there are gold and silver thread jewelry produced by the century-old Kyoto shop "Terashima", symbolizing auspiciousness and honor; and Kyoto's 360-year-old "rich man" sake, which makes the taste dance on the tip of the tongue.
In addition, the Naruto kazuya, a naruto-making brand founded in 1839 and known as the "Kyoto Old Shop", brought the "Hosei Hwa Ode Bowl" this time, and was also the star of the exhibition area. "Hosho-hwa Ode Bowl" is made by the fifth generation of Kansaburo, using special alloy materials, casting a hosang-hwa Tang grass pattern containing auspicious and happy meanings, with the traditional "firing casting method" and high-precision processing technology, so that the sound of the instrument will become more pleasant with use.
Japan's Freedom Hill Beauty and Plastic Surgery Hospital also participated in the Expo for the first time this year. In May 2019, Freedom Hill cooperated with Fosun's Zhuorui Outpatient Department to establish the Zhuoerhui Beauty Center in Shanghai. Since its opening, Japanese celebrity doctors have visited every month, so that consumers can enjoy Japanese medical aesthetic services in Shanghai.
Chen Hong, vice president of Zhuoerhui, said that the precision screening center jointly built by Zhuoerhui and Japan Cancer Research Ariake Hospital, from equipment selection to operation process, is all in accordance with Japanese standards, Japanese experts come to Shanghai every month to operate gastrointestinal endoscopy, but this year due to the epidemic, Japanese experts can not come to Shanghai, the two sides actively carry out remote reading, so that many guests who can not go to Japan, can not go out of "Shanghai" can also enjoy Japan's high-end precision physical examination. In terms of medical aesthetics and anti-aging, Zhuoerhui actively carried out remote consultations and online lectures with experts from Freedom Hill this year.
Experience the aesthetics of Kyoto on the banks of the Huangpu River
The spillover effect of the Expo has also driven the popularity and popularity outside the pavilion. At BFC Kyoto House's world-first store, the theme of "autumn leaves" is being decorated to coincide with the Kyoto season. According to reports, with different themes, Kyoto House will also launch a limited experience and new products, so that consumers can get an immersive Japanese experience. For example, in line with the theme of the autumn foliage season, the store will organize workshops, invite teachers and professors and let the sweets be made, coupled with tea ceremony knowledge sharing, so that consumers can capture the exclusive taste of Kyoto in multiple touches.
In addition, the number of new products from Kyoto is also speeding up. Kyoto House will launch the fabric brand "SOU · SOU Chinese mainland the first limited-time pop-up store, and the products brought are also new debuts. The brand was founded in 2002 by fabric pattern designer Katsuji Wakisaka, architect Hisanobu Tsujimura, and planner Tsuyoshi Wakabayashi, and quickly became popular in Japan. Shanghai Kyoto Home will be the only official authorized point of sale for the Chinese mainland brand.
"Shanghai is a city with a wide range of rivers and rivers, and the Bund is a microcosm of the city spirit." Jianhao Chan, Chairman and CEO of BFC The Bund Financial Centre, said: "As the largest commercial complex along the Bund, BFC is delighted to take on the role of promoting cultural exchanges. Kyoto House will continue to present quality products and experiences, and strives to become the first cross-border experience center in Shanghai and China that combines craftsmanship, aesthetics and lifestyle. ”
Author: Tang Weijie
Editor: Zhu Wei, Wang Wanyi