In a short period of time, the men's sprint is still the domain of Jamaica's "lightning" Bolt, but the Americans who are eyeing the tiger have already built a new weapon for the next 10 years - Triwan Bromel. The American sports brand New Balance also sees it as the main force against Puma, and recently signed a contract with him.
Lazy Bear Sports reporter Zhou Fengzhi
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Website: www.lanxiongsports.com
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Tom Carleo, New Balance's vice president of running, said: "NB is focused on making innovative technology products for the world's fastest athletes, and we are very much looking forward to working with Bromel to endorse sprints in the United States and the world." ”
Last year, 100 meters, 9 seconds 84, a result that many sprinters could not reach, Bromel could already run in, knowing that he was not even 20 years old at the time.
In fact, when he was a child, Bromel had an American football dream, and he even quit the school track and field team when he was in middle school. If it were not for his mother's tireless teaching and persuasion, little Bromel would have almost buried his most unique talent.
"Mom is always right," bromel, who has picked up sprints in the past three years, became the first high school student in the United States to break 10 seconds in the 100 meters, and won last year's NCAA outdoor 100 meters and this year's indoor 200 meters championship. In the American athletics world, Bromel is already an outstanding athlete. At the just-concluded Beijing Athletics World Championships, Bromel won a very heavy 100-meter bronze medal.
What is remarkable is that the rocket-like jump did not make Brommel forget his original intention, he still trained with his mentor Ford, and completed his college courses. He himself said: "It's important to keep these, these valuable experiences make me even more cherish the opportunity to compete with high-level athletes, and honor is not the most important thing for me at the moment." ”
Obviously, success in the running field has not slowed New Balance's pace on other fronts. In particular, the continuous new movement in mainstream sports in recent years proves that New Balance is a large company in all sports.
▲ In 2012, he snatched the sponsorship of The United Kingdom's old powerhouse Liverpool from Adidas, and the sales of jerseys were gratifying
▲ New Balance's champion gene, two-time Premier League champion Vincent Kompany
Tim Cahill, one of Australia's best footballers of all time
▲ Heather Watson, a sister of British tennis
▲ Canadian tennis star Milo Onic
▲ American sprint future star Triwan Bromel
New Balance's team members and clubs are not the industry's golden signboard, they are the main force behind the First Group, perhaps, we are not far from seeing more mainstream competitions with the word "NB" printed on the back of the cultural shirt.
▲New Balance brings together the 17 signed stars of the company to complete the advertisement
Maybe you know New Balance through the good pair of sneakers on the feet of Korean drama male and female protagonists; maybe you are attracted to New Balance by the popular "presidential jogging shoes"; or maybe you, as a fan, have never been familiar with this brand.
But those are a thing of the past, and New Balance is taking bigger and tighter steps on the way to becoming a big sports company. As the number of stars continues to increase and more sports are involved, New Balance's signing idea has become more obvious and perfect.
Throwing off the hat in people's heads that belongs only to the field of running, New Balance sees itself as an all-sports company comparable to Nike and Adidas. Even if the deep-rooted ideas in the head are not enough to be changed in a short period of time, the continuous development of New Balance is still full of expectations and ideas.
New Balance's signing has 3 characteristics: 1. Focus on the future and wait for the outbreak; 2. Ability to ensure that it is at the first-line level of the industry; 3. Diversification of stars.
With the new signing of Bromel, New Balance focuses on sprinting for the next decade. In a short period of 1 to 2 years, they will patiently wait for the bloom of small cloth, and the brand is also looking forward to returning to the people's sight. Including football's Januzai and Ramsey, New Balance has the same ambitions for young people.
New Balance also signed a star of the year of playing, with the same characteristics: not the industry's hottest killer, but all of them are powerful cadres with a certain reputation in the circle. Stars who have had manchester experience, such as Nasri, Fernando, Negredo and Fellaini, as well as Canadian tennis star Onic, are typical of such stars.
Of course, New Balance, which has a pool of veteran resources, has its own considerations. The current thinking is that New Balance relies on the influence of veterans in the hearts of fans and the resources of contacts in football, and looks forward to contributing to the brand's foothold in the circle - the value of veterans is not only reflected in the tens of minutes on the field.
You may be interested, the rise of New Balance, how much impact can nike and Adidas can bring is unknown, but New Balance's team looks like a New Balance in the future.
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