On October 22, the 2021 World Industrial Design Conference (WIDC), co-hosted by the Ministry of Industry and Information Technology and the People's Government of Shandong Province, was grandly opened in Yantai, Shandong Province. As the only national event sponsored by the Ministry of Industry and Information Technology in the field of industrial design, WIDC is a global platform for China to connect with the world and promote the development of the industrial design industry. The 2021 China Top 100 Design Industry Release Ceremony and International Designer Night will be released at the same time to commend individuals and units with extensive influence and remarkable achievements in industrial design and related fields that have made explorations and achievements in revitalizing the industrial economy, reflecting the value of design, and creating a better life.
Design empowerment, the world "velvet" shines. Bosideng National Industrial Design Center empowers brand upgrading with industrial design, enhances product value with leading technology, and transforms high-quality innovative achievements with a high-level team, stands out from many participating enterprises, and together with Huawei, Alibaba Cloud, Midea, XCMG, China Commercial Aircraft and other industry leaders, it was awarded the "Top Ten Enterprise Design Centers" by the China Industrial Design Association, becoming the only enterprise in the textile and apparel industry to receive this honor.
▲Bosideng won the certificate of top ten enterprise design centers
▲Top 10 enterprise design centers
How strong is the top 100 design industry in China?
In order to thoroughly implement the spirit and deployment of the Party Central Committee and the State Council on innovation-driven development, give full play to the leading role of demonstration and leadership, and promote the high-quality development of the industrial design industry, the China Industrial Design Association organized the declaration, review and release of the "2021 Top 100 Chinese Design Industry", established a model for industry design innovation leaders, created a good atmosphere for design innovation and development, and created a new ecology of the design industry.
Since the launch of the activity, it has been widely concerned and enthusiastically declared by enterprises, design companies, industry organizations, design service platforms, design colleges, industry promoters, designers and relevant units and individuals nationwide. And through Liu Guanzhong, Tang Chongxi and other 10 authoritative experts final jury with high standards, high requirements, from the five dimensions of innovation, contribution, leadership, influence, sustainability, objective and fair selection of the 2021 China design industry top 100.
Bosideng participates in the World Industrial Design Congress 2021
Down jackets are "functional + stylish" products. Over the past 45 years, Bosideng has continuously innovated in down, fabric, craftsmanship, fit and other aspects, and the quality and warmth of down jackets have been widely praised at home and abroad. Bosideng Industrial Design Center has insight into the consumer demand of the times, exerts the front end of the industrial "smile curve", and integrates innovation in design, raw materials, technology, process, performance and other aspects. Through industrial design, we empower product series, fashion, and branding, continuously improve product quality, scientific and technological content and fashion, and strive to focus on a category in the field that we are good at, so as to achieve global leadership. According to the market position statement released by Euromonitor International, Bosideng down jackets ranked first in the world in 2020, and its sales volume and sales volume ranked first at the same time.
Each Bosideng product not only has advanced scientific and technological connotations, but also exquisite traditional production technology. When new technologies collide with traditional craftsmanship, Bosideng's persistent ingenuity and innovation spirit of advancing with the times are burst out. A good down jacket, it's so professional!
Video loading...
From Chinese brands to the world, Bosideng uses the spirit of big country craftsmen to achieve the ultimate in design empowerment and quality improvement, becoming a representative "Chinese business card", and continuous innovation and breakthroughs, and integrating them into brand genes and improving consumer experience, give Bosideng lasting vitality.
Industrial design empowers the world's leading path
In the "rise of the national tide" and the wave of China's transition from a manufacturing power to a brand power, Bosideng aims at the middle and high end, helps the brand power and fashion power with brand leadership and professional innovation, shows the charm of Chinese brands to the world, and walks out of the world's leading benchmark road of China's down jacket.
01
Create a three-dimensional product line and promote product serialization
The puffs series color scheme trend, fashionable fit, new is a hit
Jump out of the traditional research and development ideas, supported by market data, respect regional differences, age differences, personality differences, through data research and development, the use of consumer perspective thinking mode, to create a three-dimensional product line. Comprehensively improve the production process, establish cooperation with the international top raw material suppliers, and adopt the GORE-TEX fabric known as the "Cloth of the Century". And cooperate with international first-class scientific research institutions to establish an end-to-end product development model centered on user value, in-depth research and accurate development for consumer groups of series products.
02
Integrate international advantageous resources and promote product fashion
Bosideng X Gautier "New Generation Down Jacket" rewrites the "new" fashion rules
Comprehensively integrate international innovation resources, create a new fashion of Bosideng with international character and national tide temperament, and lead the high-quality development of China's high-end textile and garment industry. As an independent brand, it has landed in New York Fashion Week, Milan Fashion Week and London Fashion Week, showing the fashion charm of Chinese brands. Cooperate with international designers such as Jean Paul Gaultier, a French temple-level design master, develop a joint down jacket with International well-known IP resources such as Disney, Star Wars, marvel, etc., launch more personalized and fashionable down jackets, and invite stars such as Yang Mi to endorse "planting grass", which is favored by mainstream consumers of the times.
03
Build high barriers to specialized categories and promote product branding
Focus on cutting-edge product research and development, lead the quality standards of the down jacket industry with technological innovation and expert quality, build high category barriers for professional down jackets, and continuously consolidate brand leadership. The Dengfeng series down jacket helps the 2020 Everest elevation measurement mountaineering activity, measures the world height at The Chinese temperature, and won the only national government award in the field of industrial design in China that has been approved by the central government - the China Excellent Industrial Design Gold Award. The professional warmth series has helped China's polar scientific expedition and accompanied the Antarctic expedition team to carry out the 36th and 37th Antarctic scientific expeditions. The city ski down jacket won the ISPO Award 2021 Global Design Award and won the "Oscar of sports".
Being higher than the mountain is the dream of the climber. Standing at the historical intersection of the "two hundred years" goal, Bosideng people are adhering to the original mission of "Bosideng warms the world", strengthening brand confidence, adhering to brand leadership, bravely being a strivers, navigators and climbers in the new era, constantly developing Chinese good products with leading fashion, leading functions, leading categories and leading quality, and calling out "world down jackets, China Bosideng" in the global market!