National Day giant "Changjin Lake" announced the postponement of its release until November 30, and now ranks third in the total Chinese box office list, and the gap between it and the second place "Hello, Li Huanying" is only 100 million.
For "Chosin Lake", which has a box office of more than 5 billion yuan, it is only a matter of time before the gap of one hundred million is crossed.
The real suspense lies in whether "Changjin Lake" can "slaughter wolves" successfully, and whether Wu Jing can defeat Wu Jing and once again reach the top of the Chinese box office list.
Whether it wins or not, "Chosin Lake" has already achieved great success;
The same period of "My Father and Me" also performed well.
However, with a few joys and some sorrows, and two heavyweight films sharing the world, the rest of the films are easy to "not even drink soup".
For example, the small-budget remake of youth films, "Five Teenagers Who Splash water".
The total box office in the 26 days of release is 62.237 million (as of press time).
The first to "lose" the theater line, log on to the video website.
(Although it is not a complete farewell to the theater, it is well known that the theater scheduling rate will be particularly low in the case of a video website that has already been launched.) ）
After more than three weeks of release, it turned to the front line, although it did not reach the regular time of a month, it was not particularly embarrassing; but this box office performance and the film rating did not match exactly.
Looking at several theatrical movies voted by the light this year, "Your Wedding", "The Sky of the Burning Wild Teenager", and "Five Teenagers Who Flutter the Water", the small splash is actually the one with the best appearance and the highest score of Douban.
Similarly, in the three films in the National Day file, the score of "Five Splashing Teenagers" finally stabilized at 7.5, higher than the 7.4 (from 7.6 to 7.4) of "Chosin Lake" and the 6.9 (from 7.0 to 6.9) of "My Father and Me", which is the best result in the same period.
However, why is this "highest rated" work of the same period the most bleak at the box office? Not even a fraction next door?
<h1 class="pgc-h-arrow-right" data-track="23" >, the relative advantage is not obvious enough. </h1>
"Chosin Lake" scored 7.6 points, while XiaoPushui scored less than 7 points.
The latter gradually rose, and the score finally "dominated" the file after the end of the National Day file.
For the fleeting golden cycle, this "highest in the same period" rating came too late.
The small splash is really good, but the film is not good enough to break through by word of mouth alone.
The so-called "good" is the relative advantage of small water splashing, but this relative advantage is not so obvious.
From another point of view, there are still multiple "hard wounds" in small splashing water.
For example, "Five Splashing Teenagers" is a remake.
Audiences have a lot of stereotypes about remakes.
One board at a glance and one stroke is copied, which is easy to be dissatisfied and embarrassing.
Even if it is a successful remake of localization, it is easy to be despised as "the success of the remake is not really great".
In a sense, the little splash is naturally on a more difficult and farther runway.
<h1 class="pgc-h-arrow-right" data-track="93" > two, lack of clear propaganda grip. </h1>
(There is no meaning that the film party promoters do not work hard or are not capable enough)
"Five Splashing Teenagers", the five teenagers starring in the movie are all good.
Even if it is not very good, at least it is enough to complete the task.
The problem is that whether it is the starring content in front of the stage, the choreographer lineup behind the scenes, or the IP of the original film, the popularity is not enough to expand the territory in the National Day file.
Starring Xin Yunlai, Feng Xiangkun, Li Xiaoqian, Wu Junting, Wang Chuan, are all newcomers.
Although the performance is good, in the national day file full of wolves, no one can carry the banner of "the first drop point of propaganda".
Xin Baiqing, who plays the "cheater" coach in the film, Yi Yunhe, who plays the physical education teacher, Dai Lele, who plays the male protagonist's mother, etc., are all powerful actors;
They have appeared in various film and television dramas, and they are very familiar;
But it is difficult to become a propaganda gripper.
Comparing the films of the same period horizontally, the three directors of "Changjin Lake" Chen Kaige, Xu Ke and Lin Chaoxian sat in the town, and Wu Jing and Yi Qianxi, many well-known actors participated, which was the most concerned Chinese film of the year early on;
"My Father and Me" all-star cast, the film emperor is like a cloud, and there is the accumulation of the series "My Motherland and Me" and "My Hometown and Me" for three consecutive years;
And the small splash, on it, is very "splashing water".
Longitudinal comparison of light this year's previous films, "The Sky of the Burning Wild Boy" Peng Yuchang is in the limelight, and the main creative team "The Sky of the Wind Dog Boy" has a good reputation.
(Although there is a suspicion that they rubbed their own IP to rub off the sentiment card, it is a favorable help in the direction of publicity)
The male protagonist of "Your Wedding" is Xu Guanghan, who was once hot with "Want to See You", and the female protagonist is also a small flower Dan Zhang Ruonan, who has a good trend.
Last year's National Day file of "Jiang Ziya", as early as the Spring Festival file before the epidemic, warmed up once, not to mention the back of "Nezha", the Fengshen universe has its own heat.
Ding Yuxi, who was previously scheduled for National Day but finally changed the schedule, was once known as "May Boyfriend" with "Chen Qianqian" and "Too Thick Color", and the female protagonist was Ren Min, who performed well in both variety shows and plays.
In contrast, the small splash is obviously very passive.
Previously, XiaoPushui once won the favor of passers-by because of the "crying and self-deprecating" propaganda after the "Chosin Lake" was finalized.
But the ridicule of "thinking that it was to participate in the school games who knew that they signed up for the Olympic Games" could not support "Five Teenagers Who Splashed Water" in the fierce competition in the National Day file.
<h1 class="pgc-h-arrow-right" data-track="94" > three, and the routine of youth films is serious. </h1>
"Your Wedding" has a poor reputation, but because of the successful pre-sale and early grabbing of the film, it quickly won hundreds of millions of box office.
This may be a good thing for a movie.
Regardless of whether the evaluation is high or low, at least real money has been earned.
But for a film and television company's "signature gold content" and "long-term selling ability", it is tantamount to drinking and quenching thirst and self-destructing the Great Wall.
Highly homogeneous and routine films repeatedly appear on the big screen, repeatedly relying on the sentiment card and the "youth pain" play to fool the audience, which will inevitably consume the audience's enthusiasm for this type.
Similarly, "The Sky of burning wild boys" was launched with the banner of "the first song and dance youth film", which consumed the audience's enthusiasm for their previous ip.
Using a similar routine, cloaked in awkward song and dance, is still a "consumption card".
Although the appearance of "Five Splashing Teenagers" is more weekly, in essence, it is still very conventional and routine, and everything is expected.
To say that there is a difference from the previous two works, the difference is only in the degree of completion, XiaoPushui is obviously not good enough to make the audience completely change or rekindle enthusiasm for youth films.
Since it is impossible to gain a high reputation with hardcore products, and there is no content direction that can go out of the circle, this little relative advantage of small splashing water can only make people regret to stay in the "a little pity" step.