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Li Xiuming
Li Xiuming was one of the most popular movie stars in the 1970s and 1980s, starring in many classic films such as "Sweet Cause", "Tonight's Starry Night", "Peacock Princess", "Xu Mao and His Daughters", and was the queen of "Golden Rooster" and "Hundred Flowers".
She had a failed marriage and went to sea to do business. At the beginning of the business, Li Xiuming stood at the counter with employees...
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Born in Tianjin in 1954, Li Xiuming was admitted to the student class of Tianjin People's Art Theater at the age of 18, and then stayed in the troupe as an actor. In 1975, Lee so-myung became famous for starring in the film "Spring Miao", when she was only 21 years old.
Poster of the movie "Spring Seedlings"
The following year, Li Xiuming was transferred to the Beijing Film Studio. In the special era, she was implicated in "Spring Miao" and was sent to the Wuqi Cadre School in Beijing's Daxing District to plant crops.
It happened that the famous vocal music professor Jin Tielin was also working here, and Li Xiuming insisted on visiting his teacher and asked to follow him to learn vocal music. Jin Tielin thought that she was also like some film actors, learning to sing a few songs to cope with social activities. Who knew that Li Xiuming's piety greatly surprised him.
At the end of the decentralization, Li Xiuming returned to the North Film Studio, and Jin Tielin also returned to the China Conservatory of Music. Every Friday, Li Xiuming will go to Jin Tielin to make up lessons, so that one insists on it for 6 years. When jin Tielin is outside participating in social activities, Li Xiuming will chase him to the hotel to make up for the class.
Stills from Li Xiuming's "Sweet Career"
By this time, Li Xiuming was married, her husband worked in the naval system, and the two had a daughter. Due to the long-term gathering of less and more, and the differences caused by career differences, in the late 1970s, Li Xiuming and her husband broke up calmly and friendly, and her daughter followed her.
After the divorce, Li Xiuming had to take care of her daughter, mother, and a bunch of things at home, and her life load was very heavy. Introverted, gentle, reserved, and indisputable Li Xiuming, with his tenacity, silently picked up the burden of life.
In Li Xiuming's view, film is a three-dimensional art, and actors must have a variety of cultivation. At the same time, she also studied peking opera with the famous Peking opera actors Li Weikang and Geng Qichang as teachers and learned to sing Peking Opera. Moreover, Li Xiuming also taught himself English and went to the Chinese Opera and Dance Theater to learn modern dance to improve himself in all aspects.
Stills from Li Xiuming's "Peacock Princess"
With the launch of classic films such as "Big River Rushing", "Sweet Cause", "Bright Stars Tonight", "Qiu Jin", "Xu Mao and His Daughters", Li Xiuming became a "Golden Rooster" and "Hundred Flowers" double film, and became popular all over the country.
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In 1988, Li Xiuming was 34 years old and middle-aged. At that time, the showbiz circle set off a tide of going to the sea, and Li Xiuming had the idea of going to the sea to do business. But she knows nothing about business except filmmaking.
In order to enrich himself, in the autumn of this year, Li Xiuming entered the marketing professional training class of Beijing University of Finance and Trade. At this time, she took few roles and focused her time and energy on studying.
In the summer of 1991, Li Xiuming graduated. The school recommended her to go to a ham sausage internship in Luoyang, Henan Province. At the end of the internship, Li Xiuming wrote a long-form reportage "Spring Capital Painting Dream Record", which was serialized in the Economic Daily for 14 issues.
It is worth mentioning that during Li Xiuming's study, he and a friend partnered to open a planning company in Beijing, specializing in marketing planning for enterprises. After market research and repeated arguments, Li Xiuming put the direction of his business on the production of potato chips.
It was also during his studies that Li Xiuming met The Confucian Merchant Cheng Jiushi. He is a native of Beijing, the two are similar in age, and Cheng Jiushi has also had emotional setbacks, especially knowing Li Xiuming. The two were like-minded, had common dreams, and established a romantic relationship.
Li Xiuming and friends in the circle
Also in this year, Li Xiuming decided to leave the show business circle and focus his career on the production of potato chips. Because of studying vocal music for many years, Li Xiuming has always wanted to open a solo concert and plans to complete this long-cherished wish before going to the sea.
Li Xiuming is simple and unsociable, but has many friends. Xu Peidong, Xie Jin, Liang Xiaosheng, Han Meilin, etc., provided all aspects of help for Li Xiuming's concert.
In the autumn of this year, the "Li Qiuming Concert" was held in Beijing, and she sang bel canto, folk songs, pop songs, and English songs, which was a great success.
Subsequently, she remarried Cheng Jiushi. After marriage, Li Xiuming gave birth to another son. Cheng Jiushi is a gentle and kind man who regards Li Xiuming's daughter as his own.
In the process of taking care of her son, Li Xiuming and her husband prepared a potato chip factory. The difficulty of doing business is far beyond making movies, and Li Xiuming and her husband investigate, set up projects, negotiate, and buy equipment from abroad. The equipment was shipped back, and it had to be installed and debugged again and again. There are also where to find the raw materials for the production of potato chips, etc., which must be solved by Li Xiuming and her husband one by one.
After the factory was built, all the door locks, handles and wallpaper were selected by Li Xiuming in the market. The staff's clothing is also designed by her own hand.
In the company, Li Xiuming does not let employees call her "Li Zong", but calls her "Xiu Ming Sister", she feels that there is no estrangement between the two sides in their hearts.
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After several years of preparation, in 1998, Li Xiuming and her husband's food company were officially put into production in Shanghai. After the product comes out, it is difficult to get the recognition of the market.
Li Xiuming and daughter Bai Yao
In fact, Li Xiuming is a movie star, and he can use his star effect to advertise. But she didn't want to do it so as not to cause customer disgust.
So she wore a professional suit every day and went to the mall with her employees to sell it. The other party has a cold attitude and does not allow Li Xiuming's products to enter the mall. She said nice things to people, and finally some of the malls relaxed, letting them contract potato chips at the counter themselves. Whether there is a turnover or not, you have to pay the mall every day. Li Xiuming and her husband are under great pressure for this.
Originally, Li Xiuming was the president of the company, but she also stood at the counter herself. At that time, customers entered the mall, as long as they took a look at her products, Li Xiuming would be very excited. Sometimes people casually asked, and Li Xiuming smiled and introduced the product to the other party.
Lee Soo-ming with his son
If someone bought one or two boxes, Li Xiuming was even more excited, and the surprise was no less than her winning a movie.
In order to open up sales channels, the company made a potato chip advertisement on TV, and Li Xiuming's son was the protagonist, so that the fat son became a little star.
At that time, Li Xiuming's daughter was in high school and entered a period of adolescent rebellion. Li Xiuming not only has to accompany his daughter to grow up, take care of his son, but also manage a large number of things in the company, which is really not easy.
After the couple's hard work, in just a few years, the potato chips they produce have been accepted and well known by the majority of consumers. In 2002, a large overseas company took a fancy to Li Xiuming's food company and was willing to buy it at a high price.
At this time, Li Xiuming was 48 years old, and her energy and physical strength were not as good as before; plus she felt that she had owed too much to her daughter and son over the years, and decided to make up for it. So she and her husband sold the food company to the overseas company. The huge purchase fee paid by the other party is enough to make Li Xiuming's family worry-free.
The latest photo of the couple and colleagues, the third Cheng Jiushi on the left, and the fourth li Xiuming on the left
A few years later, her daughter was going to study in Canada, and in order not to separate the family, Li Xiuming moved her family to Canada to live. At this point, Li Xiuming completely faded out of the public eye.
In 2021, Li Xiuming is already 67 years old, and I don't know if life is satisfactory? Chinese pay attention to the roots of fallen leaves, and living overseas, I wonder if Li Xiuming's heart is lost?
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