Not long ago, a boycott war triggered by cotton swept the screen for many days.
Celebrities have terminated their contracts, and netizens have also spontaneously resisted.
The specific context, I believe that everyone has a relatively good understanding, Uncle Fish will not repeat it here.
We are so angry only because the faces of these brands are too ugly.
H&M, Nike, Adi, Uniqlo, all of them are familiar names.
Taking advantage of the east wind of economic globalization, they have crossed the ocean to China and become synonymous with fashion trends.
However, it has made such a sad move for the people of china.
Recently, Uncle Fish just watched a few documentaries and found that their duplicitous behavior has a long history.
The black material hidden behind it, one more than the other, could not see the light at all.
Today I will expose it to you.
Let's start with Nike.
In 2011, he published a short and pithy documentary "Behind the Hook: Nike Sweatshop".
It is only 20 minutes long, and there are no related entries in IMDb or Douban.
However, this does not in any way affect the profundity of its content.
The protagonist of the story, Jim, was a soccer coach at a university in the United States.
The sponsor of his team is None other than Nike.
Originally, Jim knew the importance of sponsors in sports.
But gradually, through some related news, he learned the name of Nike's "sweatshop".
Learn about Nike's inhumane oppression and exploitation of workers.
So he decided to start boycotting Nike, rejecting his team's use of their products.
The results of the confrontation with big capital were obvious, and it didn't take long for Jim to be fired.
Faced with such injustice, he also began to think further.
Are the reports of sweatshops that I saw before really true?
It was better to see than to see, and Jim decided to see it for himself.
Accompanied by a like-minded friend, he traveled to a Nike sneaker processing plant in Indonesia.
In order to record the most authentic things, he ate and lived with the local workers.
He found that workers here need to work 15 hours a day, 6 to 7 days a week, which is too much more exaggerated than what "996" is.
The income is only a meager $1.25/day.
Here, the living environment of workers is infinitely compressed, and a family of 4 or 5 people are crammed into a small room with only floor beds.
Here, the hygiene problem is extremely worrying, and everywhere is full of garbage made in the production process, and no one cleans it up.
Here, children's education does not exist at all, and future generations cannot get a good education and will only enter the next cycle.
Here, even living becomes a problem.
Waste incineration has seriously polluted the local air, and many people have respiratory diseases and even further induce cancer.
Unqualified insoles are discarded haphazardly
Living in such harsh conditions, Jim lost 18 pounds in just a few weeks.
And the friends who travel with him are even more unable to adapt, the fever is continuous, and they can't afford to be sick.
In an attempt to investigate further, Jim negotiated with Nike's local management and said he wanted to come into the factory to have a look.
The management politely received the two, and then politely refused.
And after they left, the backhand put them on the "blacklist".
There were even notices posted in the factory warning employees not to contact Jim.
After this "action exposure", Jim and his friends are completely targeted by the factory.
When the security guards saw the two men, they were like enemies, and most of the workers were afraid to talk for fear of being fired.
The investigation had to come to an end.
But Jim didn't give up.
As soon as the picture turns, he arrives at Nike's headquarters in the United States.
Here, the mountains and rivers are beautiful and surrounded by green trees, which is in stark contrast to the previous depths of the water.
Jim approached Nike's founder and CEO, Phil Knight, and said he wanted to talk to him about Indonesia.
But his response was very inflammatory.
"Go find the manager!"
"I'm still having lunch with my friends!"
The words were full of conceit and disdain, as if everything had nothing to do with him.
Immediately after, the film gives a full of ironic facts:
Tiger Woods' endorsement fees at Nike are as high as $100 million.
Dress and swing your club to get so much money in your hands.
On the other side of the globe, Indonesian laborers are desperately struggling to support themselves.
The gap is like cloud mud.
Behind the sky-high endorsement fee is the endless exploitation of low-level laborers.
This is no longer a question of blood and sweat, what Uncle Yu saw was a tired white bone.
Black-hearted, why is it not just the Nike family?
The essence of fast fashion is actually sweatshops.
Let's look at the source of the incident, H&M.
The 2012 documentary "The Price of Jeans" took an in-depth look at H&M's production in China.
The affordable fashion brands represented by H&M have always been the biggest feature of high quality and low price.
But I don't know if you have ever wondered why they can be so cheap?
Obviously, similar to Nike, costs are compressed as much as possible at all stages of production.
They have also invested their factories in some countries, including China, where labor, raw materials, and land are relatively inexpensive.
One item is sold in Europe for 9.99 euros.
The Chinese factory that produces it can only get a purchase price of 3.1 euros.
In the end, in the hands of the workers in charge of production, it will be greatly discounted.
What do they have to face for this small salary?
Extremely restful, highly stressful work intensity.
The noise is extremely loud and endangers the production environment of hearing.
And, the risk of exposure to a variety of chemicals throughout the day.
The problem is not only that, but the pollution caused by the production of clothing is no less than that of producing sneakers.
Take the jeans that focus on the film.
A little pair of jeans costs more than we could imagine.
Take water consumption, for example.
Producing one kilogram of jeans, or about 3 pairs of jeans, requires 200 litres of water.
Because unlike ordinary clothes, in the processing of jeans, it is a very important part of aging.
Normally, workers should use sandpaper to manually sand.
However, in order to save labor costs, more often than not, water and bleach are used for rinsing.
This has led to a spike in water consumption.
At the same time, there is another, more reckless approach —
Corrosive aging by chemicals.
This is even more frightening to the human body and the environment.
Not only will it affect the health of workers in the long term.
Moreover, the treated residue will also be discharged nearby without any treatment.
Coincidentally.
In 2014, a Norwegian show called Sweatshop also sent several Swedish fashion bloggers to visit H&M's foundries in Cambodia.
The Nordic countries are among the best in the world in terms of per capita GDP, and these bloggers are representatives of the middle class with a good life.
H&M is a national brand they are proud of.
However, bloggers were shocked as never before when they saw the harsh working conditions in the foundry.
How could they have imagined that on the other side of the globe, there was still such a scene:
The workers had no place to live, without any health insurance or education, and lived a life without a meal.
And all this is tacitly accepted and connived at by H&M.
Faced with the harsh reality, the girl couldn't help but cry.
When we search further on the Internet, we can also find that relevant news is endless.
The use of child labor, the dismissal of pregnant female workers, the abuse and threat of workers.
In order to maintain brand value, even large-scale incineration of inventory every year will not be sold cheaply.
At this time, the environmental protection problem is left behind
For the shady exposure of these factories, there are many more online.
The examples given above are really just the tip of the iceberg.
Seeing this, everyone has understood:
These international big names are as depicted in the latest masterpiece of the painter Wuhe Qilin -
While whitewashing taiping, he blames others.
Unicorn painting "Blood Cotton"
Duplicity is exactly the usual trick that Nike, H&M and other Western capitalist manufacturers have always used.
No matter at what time and stage, the operation of capital is accompanied by blood and sweat, exploitation and cover-up.
At first, it was the iron heel of imperialism.
Territorial expansion, colonial wars, slave trafficking.
Squeeze out the maximum benefits in the most violent way.
Movie "Twelve Years of Slavery"
Later, it was the invasion of monopoly capitalism.
Take advantage of globalization to significantly reduce costs and further dump goods.
It seems to have become mild, but it has only changed the region and the way, shaping exploitation more invisible.
The arbitrariness of the behavior, the duplicity of the behavior, is really too outrageous.
Up to this point, I believe that everyone has gone from the surface to the inside, and has a clearer understanding of the brands involved.
However, it should also be understood that we are always dealing with the hypocrisy of transnational capital.
Not the whole chain of production, and not their own compatriots.
Because Uncle Fish also observed some bad phenomena after the incident.
Some have compared extreme moral kidnappings that will be used directly linked to those brands and unpatriotic.
Some people gathered in the live broadcast room, verbally attacking and insulting the salespeople.
The Nike salesman was scolded and cried
There are also speculators who use this as a wealth password, just to pay attention to and beat traffic on the network platform.
These acts are clearly contrary to the original intent.
On the other hand, we should also be soberly aware that:
What can really resist the invasion of these international big names is the self-improvement of our national brands.
At the same time, in other respects, we must also do more perfectly, so that they do not grasp a little bit of talking about it.
Like what:
Further improve the labor system and prevent words such as "996 is a blessing" from being seen again.
Further attention should be paid to the bottom and special occupations, and to the rights and welfare of the people.
Further narrow the class gap and pursue equality among groups.
Further enhance cultural self-confidence, so that it truly penetrates the hearts of the people, rather than facing provocation and use it.
……
What this requires is the joint efforts of all people, and it will not be easy.
But with sincerity, the golden stone is open.
Uncle Yu believes that there will be a day when the Chinese people will be full of self-confidence.
In the face of prejudice, there is no need to go overboard.
Today, we are no longer weak.
In the future, we will be stronger.