What spark will be sparked on October 22, 2021 when modern trends collide with stunning artistic creativity? MISS SIXTY 30th Anniversary Celebration Design Pavilion "Art · From October 22nd to October 25th, the "Daning" limited-time offline pop-up store will land at THE PIAZZA in Taikoo Li South Plaza, Sanlitun, Beijing, taking you into the fashion realm of art and Denim, and walking through the "undefined" fashion world with you in a new immersive exhibition. On the first day of the event, MISS SIXTY China spokesperson Jiang Shuying appeared in the pop-up shop to attend the opening party and online release show, actor Zeng Li, singer/actor Liu Lingzi, international supermodel Chen Bige, well-known host Li Dan'er also dressed in the MISS SIXTY 30th anniversary series of new products stunning appearance, to witness the 30th anniversary of MISS SIXTY, with the new power of women in art transmission - constantly breaking through to be their idols!
Art · Tanning Dialogue Tour
30 years ago, Italian designer Wicky Hassan broke the routine of denim design, pioneered women's jeans that showed sexy curves, and founded the world's first fashion brand focusing on female denim - MISS SIXTY, leading the Denim fashion trend for 30 years. This year is just the 30th anniversary of #MISS SIXTY,' a tribute to classics and fashion rebirth!
On the occasion of the flow of light and shadow, the venue dedicated a number of modern trend spaces, luxurious and beautiful immersive angel art wonderland exhibition, trendy cool interactive experience let you brilliantly present "highlight moments to become idols", diversified styles of brand classic reproduction, unlimited creativity and subvert your perception of cowboys! MISS SIXTY 30th anniversary of the new series of products quietly placed in each theme room, and the most anticipated by everyone is the MIS SIXTY China endorsement Jiang Shuying airborne activity site, the day Jiang Shuying will Double Denim's dress interpretation of the cool full score, casual denim shirt with neat straight cashmere denim, in the early winter demeanor and temperature. At the event, she shared the charm of Denim, explained the weekday private clothes with tips, and kindly selected fashionable and suitable outfits for lucky fans, unlocked a new experiential pop-up store activity for online and offline audiences, and unveiled a number of blockbuster artist cross-border co-brand series co-created with artist teams from all walks of life around the world - paying tribute to the past and future of the brand with the most popular classic denim.
Angels and Denim Dream link classics and rebirths
On the occasion of the 30th anniversary of the MISS SIXTY brand, in tribute to the last fashion exhibition of founder Wicky Hassan, read & butter, with the concept of haute couture workshop, the classic elements are created with new designs and heavy craftsmanship to create a new angel collection. Its design is inspired by the movie "Black Swan", for the ballet dancers who pursue perfection, break the inner white swan, complete the transformation in the broken and reshaped, and reborn as a "black swan".
In order to create a romantic, aesthetic and luxurious space that fits this dreamy and ecstatic inspiration in the exhibition, MISS SIXTY 30th anniversary and the international big brand favored Anan Paper Art for the first time cross-border cooperation, a flower, a tree and a world, with paper to make everything, take you to immerse yourself in the angel art wonderland of MISS SIXTY. In the pure and most beautiful paper world, MISS SIXTY's new Autumn Angel collection is on display, the classic denim jacket is decorated with heavy engineering and high-quality wings, inlaid with layered and plump art forms, and every feather radiates luxurious light in this pure paper space. The most iconic thing for the MISS SIXTY brand is angel wings, and in this exhibition, there are giant angel wings made of paper, which are gracefully stretched in the silver and white dream space, and the classic gorgeous wings are reborn on the occasion of the 30th anniversary.
The vibrant highlight moments of chic denim are traditional and breakthrough
Adhering to the brand gene of playful innovation, MISS SIXTY joined hands with the current hot artist Joshua Vides on the occasion of the 30th anniversary , with a paintbrush, let the three-dimensional reality instantly return to the second dimension, jointly create six fashionable and interesting pieces, with a unique black and white line style on the brand's classic denim products with unlimited imagination, so that the imaginative creative pieces become "walking works of art". In the space where the playful trend series is presented, MISS SIXTY directly transports the classic art style works of artist Joshua Vides to the scene, transforming the three-dimensional reality into a two-dimensional space in an instant.
MISS SIXTY 30th Anniversary Celebration Design Pavilion "Art · Tannins"-- xx space (to be added)
In addition to artist Joshua Vides, miss SIXTY brand also invites chen Man, a famous contemporary photographer and visual artist, to show the balance of constraints and promotions in the meaning of Oriental Tai Chi with innovative perspective infinite symbols, implying that the MISS SIXTY brand has been constantly breaking through and has unlimited possibilities; Zhao Xiaoli, a popular art blogger on the cooperative social platform, uses the fantasies of young girls as the source of inspiration to create a cool atmosphere that flies between the clouds; Work with Grandus of Central Saint Martins, a distinguished graduate of Central Saint Martins, to create a new bespoke collection that breaks with tradition and rules.
The pop-up shop creates a super dazzling lighting area on the spot, and cooperates with the mirror space 360-degree three-dimensional display of the multi-series of fashionable denim of this blockbuster cooperation, so that you can easily get the cool blockbuster explosion circle here, and everyone can be their most confident idol here.
MISS SIXTY 30th Anniversary Celebration Design Pavilion "Art · The punch card and every second of experience in the Denning Limited Time Offline Pop-up Store show the brand strength and creative design of MIS SIXTY. Over the past 30 years, MISS SIXTY has been channeling the denim trend all the way, becoming an iconic female denim brand, always influencing the public's perception of wearing, MISS SIXTY 30th anniversary hopes to pass on the new strength of women with artistic reputation, and hopes that every woman will always love beauty and fashion!