Speaking of Harbin singer Jiang Peng, people will immediately think of his "Brother Miss You", "Jianghu Avenue" and a series of popular songs. In Jiang Peng, in addition to the familiar singer label, many people know that he is also the founder of Scala, a super traffic live internet celebrity, and he has also discovered many popular A-list stars.
At the 2021 China Rural Revitalization Summit Forum, Jiang Peng has a new label on his body, that is, "China Rural Revitalization Summit Forum Public Welfare Action Messenger", when he received the appointment certificate from the person in charge of the China National Trade Promotion Association, he said that as a literary and art worker, it is very easy to use his own actions to do some public welfare things for China's rural revitalization, and he hopes to work with the China National Trade Promotion Association to jointly aggregate the resources and strength of all sectors of society to make public welfare endorsements for China's rural revitalization At the same time, I also hope to share my platform with you to benefit more farmers and friends.
Jiang Peng and Lan Jun, president of the China National Trade Promotion Association
Jiang Peng said that he can't forget that he is a singer, no matter how good the business is, no matter how successful his career is, but his greatest interest is still singing for everyone, so every time he returns to his hometown to meet with friends, he has to take time to go to the stage and sing a few songs that everyone likes. "Only standing on the stage, this is the real me, I just hope that through my singing, I can bring joy to everyone and bring strength to everyone." Jiang Peng believes that singers can maintain their own heat, the most important thing is to have performances, works, no matter how busy things are, if you leave the stage, you will lose your foundation, which is absolutely impossible.
It is precisely because of maintaining this mentality that Jiang Peng's songs have maintained a high transmission rate. "Brother Misses You" has also become the background music that many short video creators like to use, and even many people in other places can't help but hum the melody of this song when they miss their friends. Jiang Peng said that in his view, a good song should grasp the softest part of people's hearts, only songs created with a sense of truth will have a good singing effect.
Nowadays, Jiang Peng, who works hard to do things, has also been active on major live broadcast platforms. In Jiang Peng's view, e-commerce live broadcasting is a trend, but how to do a good job of e-commerce live broadcasting, he also has his own experience. "As a traffic anchor, you must not sell goods for the sake of selling goods, after all, your fans are slowly accumulated through their own strength, if you sell goods for the sake of selling goods, it is a leek that cuts your own fans, and after a long time, the iron fans will slowly leave." Jiang Peng thinks.
Jiang Peng said that the best way to live e-commerce is to share with fans. For example, which tea you drank, think it is really good, you can recommend to the fans to try it, or which kind of incense you used, found that the taste is different, you can also want to introduce the fans, in short, e-commerce live streaming with goods must ensure the quality of "goods", must not bring goods in order to bring goods, so sooner or later will overturn.
"I prefer to see live streaming as a form of communication and interaction with fans, just like with my family, I bought a good thing yesterday, I think it's good, I can also recommend it to my family, I just have this mentality to do live broadcasting." 」 Jiang Peng said.
Jiang Peng was interviewed by Zheng Changning, co-director of the China Civil Trade And Finance Media Center
As the action messenger of the 2021 China Rural Revitalization Summit Forum, Jiang Peng has also been active on the stage of public welfare undertakings. In an interview with Zheng Changning, director of the China Civil Trade And Finance Media Center, he said that this time he won the title of rural revitalization public welfare messenger, which made him feel that the burden on his body was a lot heavier, he was a singer from Harbin, he deeply loved the black land culture in the northeast, and many high-quality and inexpensive agricultural products in the northeast should let more people know through the platform of China's one township and one product, as a public welfare messenger for rural revitalization, he has an unshirkable responsibility and is willing to work with the China National Trade Promotion Association and the China One Township and One Product Industry Promotion Plan. Contribute to China's rural revitalization.